Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience. Situated in Marble Arch, Frameless will begin welcoming visitors in the Autumn, where they will bear witness to a culturally rich, multi-dimensional entertainment space covering 30,000 square feet. The multi-sensory experience […]
Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. The news follows the opening of a new office in Riyadh, supercharging Imagination’s presence, and ability to create world-class experiences in the Kingdom. New Creative […]
Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign. The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to […]
On Friday 17th June, an Avon pop-up allows visitors to discover the latest beauty must-haves at Avon’s Power Serum. The pop-up event, created by Red Consultancy, is located at 15 Bateman Street, London, from 11am. A notificati0n for the event reads: Drop in throughout the day to see results of real women who have trialled […]
Award-winning creative brand experience agency, N2O, is working with Superdrug to deliver a Platinum Jubilee celebration in London. On day one (Monday 30th May), the instantly-recognisable Superdrug-pink bus will transport a Queen Elizabeth lookalike to do her Superdrug shopping at the Strand store, where the Superdrug Beauty Studio will give her a royal manicure. Passing […]
Trovr has hired Ian ‘Irv’ Irving for Global Marketing Director role. trovr is a unique sustainability focused marketing communications business that makes ‘recycling for rewards’ a brand-aligned commercial opportunity. trovr has secured high profile new business in summer 2022 with a major supermarket group hosting its Reverse Vending Machines (RVMs) at Live Nation music festivals. […]
Google has asked creative agency Anyways Creative and Amplify – the global creative agency specialising in experience and culture – with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, […]
The UNIT9 Group is launching a new division – Attractions by UNIT9 – to enhance the visitor attractions market with its unrivaled expertise in creating physical environments and digital/hybrid experiences that suspend disbelief by capitalising on next-gen technologies. The division will be active across the Americas, Asia, Europe, Middle East, the UK and USA. The […]
Global events agency The fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process last month. One Young World is the global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. […]
A new retail technology solution, Reapp, launches this week. The tech aims to disrupt the grocery retail market, helping both retailers and brands alike grow revenues, and has been developed by Dee Set Group, which has invested £10m of profits in the last five years, with a further £7m investment planned by 2025. Dee Set […]
Encona, which makes a range of cooking, dipping and table sauces in eight flavours covering a wide “heat” range from the mild Thai Sweet Chilli to Scotch Bonnet Sauce, has joined forces with Deliveroo to distribute 30,000 sample bottles of Encona Thai Sweet Chilli Sauce (142ml) and 30,000 bottles of Encona Original Hot Pepper Sauces (142ml) from ‘ghost […]
FMBE Awards 2022 have opened for entry. The awards, the first in the UK to celebrate either field or brand experience marketing are now in their 18th Year, a year that event originator, Frank Wainwright has called its ‘coming of age’. “We’ve reached adulthood at last”, said Frank “and we’ve only been able to so […]
Today sees the launch of Trace by isla, a purpose-built carbon measurement platform dedicated to the event industry. Developed to give insight into the environmental impact of event operations, Trace captures and reports emission and waste data from live, hybrid and digital events. The Trace platform is designed for event agencies, exhibition organisers, brands and […]
Location Live has published never-before-seen proprietary statistics for experiential venue seach and provision in a report titled THE LO:DOWN 1.0. The report – which adds vale to the market place – takes advantage of the data and insght collected from its online platform lo:live. lo:live revolutionised the experiential space industry when launched in 2020 by […]
Luxury British brand Bullards Spirits, a gin distilled in small batches, has launched bookable mixology classes at its flagship Covent Garden Gin Shop & Tasting Room, following the success of the recently launched masterclasses at their Norwich site. Led by Bullards talented gin ambassadors, the 1.5 hour mixology class will divulge the story behind this distinctively […]
Creative brand engagement agency, Strata, has enhanced their team across all areas of the business. Welcoming eight new starters into their operations, technical production, event project management, and HR teams to deliver increased demand across multiple client accounts. Supporting this growth is the new Director of People, Jake Shuckburgh, who joins in this newly created […]
Threshold Sports, one of the UK’s leading challenge events agencies, has today announced Dulux as the new title sponsor for their award-winning Ultra Marathon, Race to the King. Interest in Ultra marathon events was booming pre-pandemic with a report in 2020 showing participation growth of 345% in ten years. This desire to push beyond a […]
Retail Marketing Group (RMG) has announced the appointments of a new Commercial Director and Head of People, to strengthen its senior leadership team. Victoria Phillips and Justin Rigden have joined RMG as Commercial Director and Head of People respectively, at a time of rapid growth for the company, as it works alongside sister company Storey […]
Cryptocurrency exchange platform FTX has named global sports, music and marketing agency Wasserman as its global agency of record for its worldwide partnership activation business. Wasserman will now provide FTX a suite of global services including creative activation across all its major property relationships, talent activation across its roster of athletes, celebrities and influencers, partnership […]
The UK’s largest retail field marketing specialist, Dee Set Group, has appointed Antony Lee as its new people and retail director following a corporate restructure at the start of 2022. Antony Lee originally joined the company in 2018 as the head of retail operations for the company’s Morrisons account, before being promoted to people director […]
In what’s set to be major year of sport, adidas is driving its innovation forward to better serve the needs of women athletes with its biggest ever commitment to women. As part of this commitment, today, adidas unveiled a series of statues immortalizing the changemaking women leading its Bra Collection campaign, to highlight the push […]
New analysis published today by IRI, a leading provider of big data, predictive analytics and forward-looking insights, calls on FMCG (fast moving consumer goods) retailers and manufacturers to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour. Describing the current economic uncertainty as an ‘imperfect […]
Heinz Beanz is continuing its pledge to support the fight against child hunger in the UK with an interactive out of home campaign using Ocean Outdoor’s state-of-the-art LookOut technology to show how hard it is for children to focus when they go to school hungry. The campaign breaks on February 21 for seven days across […]
Fizz Experience’s Warehouse Demo Services team at Costco has been in action at Costco Wholesale Watford showing customers the Fresh and Save vacuum storage systems from Zwilling. Costco members are able to learn about how Zwilling’s vacuum packing technology keeps grocery products and meals fresher for up to 5 times longer than other non-vacuum methods […]
[photographs by Getty Images with permission from Hyperactive] Most Wanted Collective has launched in selected retailers from the start of this month. The campaign has been created by agency Hyperactive. The creative forces behind award-winning, Internationally acclaimed wine brand Most Wanted Wines are launching the very first Most Wanted Collective. The Collective consists of 5 diverse artists that have been given 5 […]
FNDM (pronounced ‘fandom’) officially opens its doors today to offer full service creative and technology partnerships to the music and entertainment industries. With backing from global brand innovation studio, UNIT9, FNDM is launching to bring strategically and culturally-driven, tech-led content and experiences to artists and labels. With disciplines spanning creative ideation, metaverse strategy, IP extension, […]
Retail field marketing specialist, Dee Set Group, doubled its profits in 2021. Having made a profit of £1.8 million in the first year of the pandemic in 2020, the group doubled profits to £3.6 million in 2021, with a profit of £4.5 million forecast for this year. Originally a logistics firm that began operations in […]
Photos: Getty Images for evian evian has unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its much-awaited evian Sparkling water*. The experience was delivered for evian by Brewery agencies freuds and Proud Robinson + Partners. Hosting an exciting event, evian […]
Yuasa, a brand of global battery manufacturer GS Yuasa, is taking its sponsorship programme to new heights by teaming up with world famous air display team The Blades; the founding division of 2Excel Aviation. The partnership will see Yuasa branding feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to […]
The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning […]
Employee owned, Field Sales Solutions, the UKs largest independent Field Marketing agency, with approx. 500 full time staff, is proud to announce that it has achieved Carbon Neutral status. This is a significant milestone for the business and comes only 24 months after launching the companies 5 Year Environmental Agenda. Julian Cordy, Group CEO, previously set […]
Europe’s most famous poke restaurant brand, Poke House, is on a mission to cure those January blues by inviting Brits down for a free spray tan when they buy a poke bowl. On Thursday January 20th, in ‘the most depressing week’ of the year, Londoners can give both the month of January and themselves a […]
ExperientialSpace.co.uk showcases prime locations for brand activations throughout the UK SpaceandPeople are pleased to announce that they are now offering brands and agencies an easier way to research potential venues for experiential campaigns and roadshows. The new site, www.experientialspace.co.uk, will allow brands and agencies the opportunity to browse a wide array of promotional spaces, both […]
Google has tasked Amplify – the brand’s creative agency specialising in experience and culture – with creating an experience that spreads warmth, hope and seasonal cheer as a gift to the community of Kings Cross, home of Google’s London HQ. Opening on 10 December 2021 and running until 5 January 2022 at the north end […]
Vodafone’s marketimg strategy against digital exclusion took its latest turn with a brand experience campaign called Reboxing Day brought to life by Haygarth, 3rd-5th December on London’s Southbank. Back in July, Vodafone and Global, the media and entertainment group, announced they are collaborating on a six-month campaign to raise awareness of digital exclusion and inspire the nation to get involved to help those living without devices […]
FMBE Awards 2021 has announced its shortlist of finalists in this year’s competition. The 2021 Awards show an industry in recovery with the entry period drawn from 2020-21 including several COVID lockdowns. Nevertheless, says awards director Frank Wainwright, entry levels are bouncing back and the quality of entry is high across the board. The entry […]
Direct Line has launched the UK’s first model village with only electric-powered cars, as an eco-blueprint to demonstrate how electric vehicles will benefit the environment. The experiment is on a smaller scale at the Bondville Model Village in Bridlington which was transformed from November 26th, marking the day it turns fully electric. During the makeover of the popular model village that was created during […]
Photos: Kyle Mac Photography. To mark their new ‘Made for More’ campaign, Made.com took a mobile diner on tour across Europe, offering customers a chance to win their very own dinner party. The Made Diner hit the road on the 12th November, starting in the UK. The mission? To gather winners around their new […]
This festive season, The London Edition has unveiled its annual Christmas tree designed by British artist wunderkind Ed Curtis, in collaboration with Choose Love. Unveiled in the lobby of The London Edition on Saturday 20th November, the 18-foot-tall tree has been decorated as a mash-up of hand painted, screen and digital artworks, combined together to create […]
Netflix surprised Squid Game fans at Halloween by bringing a replica of the show’s iconic animatronic doll to Westfield Shopping Centre in London. The doll also appeared at The Trafford Centre Manchester and Birmingham’s Grand Central Station a week later, November 6th. Adult fans were invited to experience the fully functioning 3-metre-tall doll, complete with moving light-up eyes […]
Integrated creative agency Odd and media agency Mindshare have helped Marks & Spencer stage an experiential advertising takeover of Waterloo Station to showcase its glamorous new Hollywood musical-inspired Christmas campaign. Odd created the all-singing and dancing Christmas TV ad for Marks & Spencer Clothing & Home which premiered last week with a film showing a […]
Avantgarde London, the brand experience agency, has announced the hire of Rees Calder, as the agency’s new Business Development Director. In his new role, Rees will be overseeing and leading on all new business activity at Avantgarde, working closely with the agency’s Managing Director, Stuart Bradbury, and the rest of the senior management team to […]
The iconic single malt Scotch whisky brand, Glenfiddich has launched its most significant UK marketing push to date. Delivered by creative agency Space, the campaign consists of a fully integrated 360 drive across TV, print, OOH, cinema and social media, alongside a hero 4D activation that will be live across London’s world-famous Piccadilly Circus from […]
Riot Games has launched a global campaign to promote the upcoming League of Legends on-screen series, Arcane. Together with London based experiential agency We Are Collider, the fully integrated campaign will feature a blend of experiential, digital, social and out-of-home activations in cities worldwide coinciding with the release dates of each episode of the new […]
Google Pixel 6 was a landmark launch for Google as the phone puts the tech giant in charge of its own bragging rights via its own co-designed Tensor Chip. The event, Google Pixel Chip shop was hosted at the end of October has been quietly buzzing since with many of the tech influencers and industry […]
‘Making the everyday, colourful’ is a retail experience which brings the colourful side of KitchenAid to life in a physical environment and is a play on their ‘Making Moments Unforgettable’ campaign. KitchenAid wants to celebrate how their unique product range can make the everyday colourful, fun and memorable whilst demonstrating all the wonderful possibilities that […]
Smarty Mobile is inviting gamers to Date the Game (Not the Player) with its Date the Game Bar opening on the 4th November. Encouraging fans to put the spark back in their game play, Smarty is offering them the chance to speed-date their way through an eclectic menu of games to find their next big thing. […]
Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville has played a key role in the stabilisation and growth of the business over the past 18 months and will be responsible for the agency’s team, client delivery and growth plans. The new Managing Partner role is part of a new […]
Sky Media has announced the launch of a series of special Net Zero Carbon ad breaks to coincide with COP26. The 170” ad break will be ‘presented by Sky Zero’ and include all five winners of the Sky Zero Footprint Fund that will run across Sky Nature and Sky News for the next two weeks. […]
Agency N2O has now created a dedicated team after a huge increase in appetite for influencer marketing from clients N2Ocial connects retail and experiential campaigns to wider audiences through trusted, carefully-chosen micro and nano influencers for engaging and authentic content for its brands. Those who have already entrusted their brand with N2Ocial’s influencer marketing include […]
Whisky lovers are in for a treat this Halloween as a monstrous creation rolls into town across the UK where cities will echo with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months and 12 people to build and has been created to pay homage to classic B-Movie beasts […]
Haygarth, has announced the appointment of two senior team members to its Commerce and Brand Experience teams. Haygarth has this month welcomed Rachel Cross as Director of Shopper & Commerce and Frankie Speakman as Head of Brand Experience to lead clients through the fast-moving digital commerce landscape. Rachel will be leading the agency’s shopper and […]
To celebrate the launch of Samsung Week, the brand is broadcasting 3 streams this week, each one detailing exciting new promotions. The event will be streamed live from Samsung’s retail experience and innovation hub, Samsung KX, bringing together the physical and digital for unique, omnichannel events. The Samsung KX streams will be presented and co-hosted […]
With the launch of their Westfield studio this year, luxury car brand, Genesis, has brought their range to the UK for the first time. Inside the innovative London studio, Genesis Personal Assistants have revolutionised the traditional sales experience that customers expect from a showroom. Retail experience specialists, Stellar, worked with Genesis to carefully select and […]
N2O is delighted to announce its newly-established partnership with data-driven media channel Geezy, giving exclusive sampling and product placement opportunities in Airbnb properties. The agreement comes at a time when an estimated 44% of Brits have decided to holiday at home this autumn*, highlighting the massive opportunities for brands to reach consumers with their beauty, […]
Koch Media UK, the local distribution and publishing services arm of the global Koch Media Group, today announced that it has acquired Splatter Connect Ltd, welcoming one of the UK’s most recognisable field marketing agencies to the video games industry and further enhancing Koch Media UK’s unique service offering to both publishers and retailers. Founded […]
Oktoberfest came early and locally to the UK’s smallest town Llanwrtyd Wells at the end of September as PerfectDraft and Sketch Events combined with the local council to put on a spectacular Bavarian show. The event saw an array of media coverage including the Daily Star, Express and Mirror, where the video story and brand […]
Sky has asked Amplify – the creative agency specialising in experience and culture – with creating an immersive brand experience tour that showcases Sky’s defining new product innovation, Sky Glass: a transformational and fully integrated smart TV that is both beautifully designed and certified carbon neutral. To mark such a key moment in both Sky […]
Victoria Square, Northern Ireland’s leading leisure and retail destination positioned in the heart of Belfast, staged a fully sold out ‘drive-in’ fashion event, created by the Victoria Square marketing team, to showcase its array of fashion brands within the centre. Ticket holders were treated to an hour-long fashion show within Victoria Square’s car park with […]
Retail Marketing Group (RMG), the multichannel marketing agency, will launch its new digital retail solution Storey to the wider retail market at the upcoming Internet Retailing Expo (IRX), taking place 13th-14th October at the NEC, Birmingham, Stand G59. Designed to enable live chat and video interactions to take place between consumers and trained brand representatives, […]
For London Cocktail Week 2021, pioneers of the sustainable spirits movement Discarded Spirits Co. presents ‘The World’s Most Rubbish Bar’: a ground-breaking experience that will turn the tide on how we perceive waste. Taking place at Shoreditch’s ‘The Ditch’ from the 15th to 17th October, the immersive takeover will welcome visitors to experience a new, […]
The Sidekick group – a collective of specialist agencies comprising Sidekick, Kreate, Many Makers and The Sampling Project has launched. Bound by a passion for creating authentic human connections, the group operates across four core disciplines: brand experience, brand and video content, digital activation and retail. It will inherit some of the world’s best-loved brands, […]
Event production company Gorilla UK took Oakley to the 38th Weston Beach Race for sand bike motor racing, where over three days the beach at Weston-super-Mare is transformed into a 6-mile course with a 2km start straight, requiring the track crew to move an impressive 200,000 tons of sand. Oakley originally commissioned GorillaUK to design […]
FMI has been appointed as the lead agency to drive the merchandising and sales influence for American food company Link’s Snack International across key retailers in Ireland. Jack Link’s are the largest jerky brand in America and the UK, with ambitious plans for the Americas, Europe, Middle East, Australia and New Zealand. The foundation for Jack […]
Purpose driven creative and behaviour change agency, 23red, launches new Network Rail campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace. The integrated campaign sees the Brighter Journeys installation visiting a number of stations across the UK to help welcome back passengers during the first two weeks of October. Inspired […]
Stargazing and night swimming are set to be combined as part of a special one-off series of experiences to celebrate the dark skies of the Lake District. Guided wild swims can be enjoyed in Derwentwater after nightfall to give guests a unique perspective of the stars, planets and meteor showers The adventurous escapades are part […]
Sledge, the UK-based agency with a global footprint and expertise in live experience and film, has seen a 32% increase in revenue this year. This is a result of the agency securing work with a number of new and existing clients despite the pandemic, its successful on-boarding of SWM Partners, the specialist pharma events business […]
Papa John’s is putting good times back on the menu for people everywhere with its latest music-inspired global marketing campaign launching in the UK today. After taking fashion cues for its successful Papa X Cheddar campaign, Papa John’s has turned to music to launch its new Fresh Soul range – pizzas so packed full of […]
Le Cordon Bleu London is pleased to announce a new competition in partnership with Association Mes Amis (AMA) and sponsored by Korea’s No.1 Kimchi brand, Jongga. The cook-off event will bring together 10 finalists, chosen by Emil Minev of Masterchef fame, all battling it out to win a first prize of £3,000, second prize of […]
Photos: Frank Wainwright and Lily Wainwright A shopper roadshow for ethical chocolate brand Tony’s Chocolonely stopped in Bristol’s Cabot Circus this weekend. The tour, created and managed for the brand by Sense Marketing has seen brand ambassador’ helping shoppers explore the brand values that underpin the product that states itself to be ‘100% Slave Free’. […]
Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
Skiddle has today announced it will hand out £50,000 of bursaries to kickstart the events industry, as part of a new ongoing partnership with the Night Time Industries Association. Skiddle’s Events Revival Fund, in partnership with the NTIA which promotes the unique contribution of the night time industry to the UK, will be awarded to […]
Peperami has opened the ‘fridge’ door to an immersive ice bar experience in London The promotion is based on the premise that more than one in four adults believe that British snacks are boring, and the nation can’t get no snackisfaction, feeling underwhelmed when poking their head in the fridge door. Peperami is coming to the rescue of hungry snackers everywhere, with the ultimate walk-in fridge – with a difference. Peperami’s pop-up ice bar, was temporarily the ‘coolest’ […]
On Saturday September 18, Brits can get a free tattoo from some of the nation’s most famous tattoo artists when they get their first Poke House poke bowl, which will also be free on the day. Not only that, if they commit to getting a tattoo of the Poke House logo (The, fish, centre of […]
Morocco has launched its first food and drink export campaign in the UK, kicking off with a branded food truck experiential and sampling activation, provided and designed by, Food Truck Masters. The ‘From Morocco to UK’ campaign includes a branded, classic food truck touring across London to deliver Moroccan produce to consumers – promoting not […]
A immersive sound and laser experience with light artist Chris Levine is set to premiere at Cardiff Castle on 14th October Spectacular laser and sound works from internationally acclaimed contemporary artist Chris Levine in collaboration with multi-million-selling musicians Gruff Rhys, Robert Del Naja and Nick Mulvey, with spatial sound design by Marco Perry. As we […]
Brand experience experts, iD, has launched a new playbook exploring how businesses can unlock the power of pop-ups to boost sales In their latest playbook, iD demonstrates how brands can create memorable experiences, brand engagement and advocacy during the most potentially lucrative part of the year. With clear examples and step-by-step guides, the UK’s leading […]
A gardens borrowing initiative is part of Stoneleigh’s, New Zealand’s number one wine brand1, long-term commitment to sustainability. The campaign ,called the National Plottery, will raise funds to renovate local community plots across the UK. Stoneleigh has partnered with DJ Lilah Parsons and garden expert Michael Perry (aka Mr Plant Geek) to promote the garden […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of John Lewis’ new pop-up showroom experience, Anyday. Only the second of its kind in the UK, the store showcases Anyday, the new own brand range from John Lewis, with an aspiration […]
Bray Leino Events has been awarded the Event Management Services contract for the UK Pavilion at Expo 2020 Dubai, now set to take place in October 2021. The agency’s in-house creative and digital teams have jointly designed, developed and hosted a web-based, fully immersive, virtual tour of the UK Pavilion concept. Working from architectural drawings and designer sketches, and […]
Consumers have been trying a new fabric refreshing device in four key shopping centres across the UK, thanks to a collaboration between Stellar Global and The Manual London. The campaign is expected to extend in the Autumn. Bosch’s latest innovation, FreshUp, uses plasma technology to dissolve simple odour molecules from clothes, throws and other fabrics. […]
Nature Valley | #GoneWild from Space on Vimeo. Nature Valley has unveiled an integrated campaign, to promote its title sponsor status at the new Gone Wild festival with Bear Grylls. The activity, which was conceived and executed by creative agency Space, reinforces Nature Valley’s wider #GetOutMore initiative, which encourages audiences to break routine and seek […]
Strata, a leading integrated brand engagement agency, has enhanced their team across all areas of the business by increasing their headcount by ten since the start of the year. This recruitment drive comes as the agency has seen a rapid influx of enquiries following the lifting of restrictions on live events earlier in the summer, […]
Space NK has brought its ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market. The event was created by Backlash. Visit to the free event discovered new products to try, curated their ultimate beauty shelfies and shared for a chance to win. An infinity room featured lights and a magical […]
Global staffing partner for brand experiences, Elevate, is today announcing the launch of Impact, an industry-first data-driven reporting tool that enables marketers to evaluate the effectiveness of event activation in real-time. Impact Reporting, a proprietary tech platform, provides live insights into event audiences so marketers can analyse how event attendees connect to brands and their […]
Kia has been named as the official automotive partner for Boardmasters, Cornwall’s own surf and music festival from live entertainment specialists Vision Nine. The deal was negotiated by Jump, Havas Media Group’s content and culture division. Kia worked with Jump to identify and secure a strategic partnership that would bring its ‘Movement that inspires’ mission […]
Tayo Akiwumi has joined the iD team as Director of International Business. This milestone for the iD business, affirms their aggressive and strategic plans to continue the growth of their successful Agile Retail proposition. Joining a leadership team headed by Group Managing Director, Marcus Fox, Tayo will be developing an exciting number of APAC retail […]
Full-service creative agency CHS, have launched a new digital awards ceremony in partnership with insurance giant Petplan, which aims to champion and celebrate exceptional pets who help and enrich our lives. After a mass of success over the pandemic in 2020, The Petplan Pet Awards 2021 returns this year giving pet owners an opportunity to […]
Genpact, a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet. Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne […]
As the nation begins to open up, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional, by stepping into the peculiar and embracing the delectable. Delivered by creative agency Space and launching across London, Manchester, Brighton, Cardiff and Liverpool, the Victorian-surrealism themed activations evoke a […]
Chiquita is excited to inject a summer spark to London’s streets with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its seventh consecutive year of running the London bus campaign, this summer Chiquita aims to outshine the dark days […]
Premium digital out of home (DOOH) media owner Ocean Outdoor will carry highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The centrepiece of the out of home campaign is an official Team GB fan zone, located in Westfield Square, part of the Westfield London […]
With the Tokyo 2020 Olympic Games just around the corner, Yoplait Kids from General Mills is expected to reach 8.2 million target consumers this summer with an investment of £2.4million as part of its Team GB partnership. Under the ‘Moments of Gold’ campaign umbrella, Yoplait are proudly unveiling six Team GB star-studded ambassadors who embody […]
Global staffing partner for brand experiences, Elevate, is announcing the launch of an expanded European presence to reflect accelerated growth for the business in the region. The launch includes the opening of three new offices in Germany, France and Austria, providing brands and partners with greater opportunities to create and deliver multi-market European experiences and […]
Amplify – the agency that joins the dots between people, brands and culture – have promoted Richie Gage, previously Head of Production, to the role of Head of Live. The promotion not only better reflects Gage’s new leadership position on the agency’s UK management team but also simplifies the agency’s reporting structure as Amplify continue […]
Recent research from Showpad has revealed the biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). Customer churn rate – the percentage of service subscribers who discontinue subscriptions within a given period of time – has also […]
Hubilo has announced the latest release of its virtual and hybrid event platform that promises to shake up the events landscape through a range of features designed to boost attendee engagement, build connections, and help increase event ROI. The new version of the Hubilo platform includes approximately 50 improvements overall and offers more engagement capabilities […]
tastecard, the diners’ club providing dining experiences for cheaper, staged a bold stunt to turn a house on a quiet and quaint street in the area of Notting Hill, into a mouth-watering food spectacle. In a bid to show Brits that you can order restaurant-quality-food-at-home for a fraction of the price when compared to other […]
Dept – one of the fastest growing digital agencies – partnered with Extended Reality (xR) pioneers disguise and leading games developer Epic Games to launch an xR experience helping brands better understand how the metaverse can transform the way people play, shop, interact and consume media. Moderated by Isabel Perry, Director of Technology at […]
Event guide and ticketing outlet, Skiddle, has launched a new celebratory campaign ahead of ‘Freedom Day’, which will see all lockdown restrictions lifted in the UK. Freedom Day – set to go ahead on Monday 19th July – allows live events, festivals and club nights to take place in a physical setting without any COVID-19 […]