New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]
Centaur Media, the team behind London’s annual Festival of Marketing, and James Grant Group have teamed up to bring a raft of household names to this year’s Festival, which takes place from the 10-11 October at Tobacco Docks. The first of the panels takes place on World Mental Health Day (9.15am, 10 October) and seeks […]
Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]
Derby-based Paskett Public Relations has won ‘Marketing Campaign of the Year’ at the East Midlands Chamber Business Awards 2018, after playing an integral role in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show. Paskett Public Relations created the Memory Tree campaign, which formed part of Hillier’s exhibit, to […]
Seasoned field marketing expert, Dan Mayer, has joined leading retail display installation expert, CJ Retail Solutions, as its new field marketing business unit director. Bringing a wealth of knowledge to the role, Dan has worked on many strategic field teams in a range of sectors including food, technology, groceries, traditional high streets and retail parks. […]
M&C Saatchi is delighted to announce the appointment of Emily Hawkins as Group HR Director, starting in September 2018. Emily joins from Conde Nast Publishing where she held the post of senior HR business partner and head of employee engagement for four years. Prior to that Emily held senior positions at Hugo Boss UK & […]
GottaBe!, an independent marketing agency specialising in field, experiential and ethnic marketing, has launched an office in Central London. Thanks to continued growth and a number of new City based clients, the agency decided to pick London as their second home in the UK. Tomasz Dyl, managing director of GottaBe! Marketing comments: As we continue to […]
Shoclef Inc. has announced the international launch of Shoclef, the mobile app that is aimed to transform and redefine the status quo approach to consumerism. Shoclef users are given access to more than 150,000 cities worldwide to sell or buy products and services, showcase their talents live, and earn money, all in real-time through livestream. One […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]
The first phase of Icon Outlet at The O2, the 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, 20 October 2018 at 10am. Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, […]
The French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to Paris can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National. In the centre of Paris, outside the Hotel de Ville, home to the […]
David Charles Pearson has been awarded an Honorary Doctorate from the University of Hertfordshire in recognition of his significant career in, and contribution to, the marketing industry. Harpenden resident and former managing director of Sony UK, David was awarded an Honorary Doctor of Letters at a ceremony on Friday 7 September, held at St Albans […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]
Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS) have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of […]
Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]
Splio announces the appointment of Charles Wells as chief marketing officer, underlining the group’s objective to develop its digital and international marketing activities. In the near future, Splio will also make additional announcements that reflect a focus on product innovation. “Charles Wells joined us to advance our C2B marketing vision,” says Splio CEO, Mireille Messine. […]
Starcom announces the appointment of Louise Peacocke as managing partner. Reporting to Hamid Habib, Starcom’s UK managing director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]
Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554 sq. ft. flagship site is one of eight new prototype stores that have been completed since the initial launch of the design in February 2017, and only the second location outside of the US following an opening […]
Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]
Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]
Independent international media agency The Specialist Works has appointed Tim Neligan as managing director to lead the next stage of growth following the recent management buyout led by CEO Martin Woolley and COO Parry Jones. Neligan, most recently commercial director APAC & EMEA at Publicis Media’s investment arm APX, will help The Specialist Works develop […]
2000trees, the latest UK festival to go 100% cashless using RFID technology, has proclaimed the move a great success and credits its new system, provided by PlayPass, with improving the customer experience along with trading efficiency. Festival organiser Andy Rea stated: “2018 has been a momentous year for us with our move to cashless. It […]
Shortlists include 3-7 finalists dependent on the judges’ view of strength and depth in the category Field Marketing Categories A. SALES CAMPAIGN OF THE YEAR Box Marketing – Pernod Ricard Kellogg – Pringles McCurrach – Heineken REL Field Marketing – Dell REL Field Marketing – Logitech Retail Marketing Group – Panasonic Tactical Solutions – Duracell […]
O2 will be giving away more than half a ton of free sweets to thousands of people in London with a giant pick ‘n’ mix heading to the city’s South Bank. Sweet lovers in the capital are invited to come down and get their hands on their very own free bag of customised sweets to […]
Thousands of Meadowhall visitors are joining fellow fundraisers in engraving names onto a 2.4-metre high steel heart unveiled at the centre in aid of the British Heart Foundation. Created by artist Steve Mehdi, the Heart of Steel is part of the wider Steel Man project, a much anticipated 32-metre high future landmark that will be […]
Troxy has joined forces with DICE to become the world’s biggest mobile-only, and now tout-proof venue. The move to digital will put fans first by implementing DICE’s mobile-only tickets to stop reselling, as well as selling tickets through the night and allowing refunds up to moments before an event starts. The secondary ticketing market continues […]
Extended Deadline to noon on 19th September. SpaceandPeople, Network Rail and FMBE are proud to announce a new award, Best Use of Space that could see one agency and brand team £25,000 better off, by winning £25K of booking space at Network Rail Train Stations. The extraordinary prize can be redeemed […]
Polish online currency exchange and money transfer company, Conotoxia is announcing its new four year partnership with the Wales football team at the FAWales squad announcement at St. Fagans on the 29 August. This new partnership is a first in the UK for Conotoxia, who have recorded growth every year since 2011 — transacting $5 […]
Chang, Thailand’s fastest growing beer, has signed a three-year partnership with Leicester City as the exclusive Beer Partner at the King Power Stadium. Attendees will be able to enjoy award-winning Chang on matchdays from refurbished branded kiosks. Chang produces over 1.5BN litres of beer every year which is globally distributed to 50 countries. Edmond Neo […]
KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]
From providing enthusiastic promotional staff for the meetings, incentive conferences and exhibitions industry to delivering bespoke entertainment, Benson’s Agency has been offering staffing solutions to the industry for 25 years. Working across a diverse portfolio, with a particular focus on motorsports, including the likes of Audi, Renault, Alpine, and Skoda, Benson’s Agency has been adding […]
The first shop to accept only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and […]
Campari Creates returns, presenting The Mostra – a unique experience that invites guests to step inside a Campari-inspired art installation. Designed by abstract artist Mark McClure, visitors will be immersed in a constantly shifting environment as they explore the installation, whilst enjoying Campari cocktail creations. Running from 18th – 30th September 2018, Campari Creates: The Mostra will be located on Dray […]
Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]
Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]
Launched by Thea Green MBE, Nails inc is an award winning nail brand famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures. With nail bars all over the UK, Nails inc is now the UK’s number one nail bar chain. Nails Inc’s top team of technicians regularly work with celebrities and […]
Global logistics supplier, Suttons Group, has updated its brand identity. The new brand is an evolution of the old familiar gold laurel which has been updated with the chevrons replacing the wreath. The double-S is now modern, and the font is a clean and bold sans-serif. The new branding is being applied to all Suttons […]
Heath & Heather has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong […]
Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]
To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of their craniums. […]
As Rafael Nadal served up a feast of fantastic tennis to take his 80th career title this week, Provision Events made sure that tennis fans at the ATP World Tour Rogers Cup could enjoy their moment in the spotlight off the court, while Rafa enjoyed his on it. PVE provided a specially designed ‘Speed of Serve […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act […]
Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]
GMR Marketing has announced that it is strengthening its strategy group with the addition of two new hires: Barbara Carpenter, head of research, and Alla Dragoun, strategic planning director. “At GMR, we are bridging the divide between insight, foresight and action and adeptly moving between fast culture and slow culture—megatrends, macro trends and micro trends,” […]
Deliveroo is inviting Londoners to help recreate one of the most iconic images of the 20thCentury; Lunch Atop a Skyscraper, taken at 30 Rockefeller Plaza, during the construction of the Rockefeller Center in New York City, 1932. The brand, as part of its Summer campaign, is going to transform the photograph into the ultimate dining experience. […]
Next has opened one of its biggest stores in the UK as part of intu Merry Hill’s multi-million-pound transformation programme. The opening on Tuesday (14th August) comes ahead of owner intu’s plans to spend more than £100 million refurbishing the West Midlands shopping destination and building a major leisure extension. Work by intu and Next […]
Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the Sea Life Trust. HeyHuman will deliver interactive, immersive installations that highlight the Sea Life Trust’s ambitious beluga whale project. It will roll out in seventeen different Sea Life centres across six countries including the United […]
Provision Events (PVE) has announced that it has been commissioned to provide the fan experience at the up-coming PGA Tour Champions Ally Challenge at Warwick Hills. The Michigan course, once home of the PGA TOUR Buick Open is known for its raucous crowds, particularly on the par three 17thhole, so where better to locate the […]
Carlsberg is opening the world’s first completely off-grid pub powered only by a waterfall. Six young people with no prior construction experience came together to build the pub, which is now bookable on Airbnb. Build the Danish way is a unique social experiment meets innovative design challenge created by advertising agency Fold7 in collaboration with […]
Basketball fans flocked to Westfield London over the weekend for NBA Crossover – a free exhibition which brought the music, fashion, art and entertainment of the game to life. Fans also have the chance to meet NBA player John Collins. The event, created to showcase the convergence of the NBA and popular culture, is taking […]
Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year. Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium […]
A unique four wheeled West End theatre is opening this summer. London’s famed theatre district will host a play that takes place entirely in a car – with the cast sitting in the front seats and the audience in the back seats. The unique play in a car has been commissioned by car insurers MORE […]
Panasonic has announced that they have appointed REL as their new field marketing agency as of October 2018, as their successful five-year partnership with Channel Assist comes to an end. Channel Assist (CA) helped to grow and sustain a substantial increase in market share for Panasonic, across both Currys and John Lewis stores. During this […]
Ahead of the launch of Gymshark’s 2018 summer pop-up store in Birmingham, UK, the sportswear brand harnessed the power of live video streaming to social media with Grabyo, helping drive event attendance to a new record of just under 10,000 people. Gymshark delivered six live social video shows using Grabyo’s Producer product, with each Facebook […]
Benefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best […]
Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]
Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief Executive Officer. Responsible for all TRO offices, Michael will continue to play a vital role in the wider strategy and leadership of the global agency, collaborating with Omnicom Group agencies internationally. Michael was […]
To celebrate Swiss National Day, on 1st August, Swiss herbal sweet experts, Ricola put on a performance in central London, as part of their ongoing ‘Be More Swiss’ campaign. Direct from the Swiss Alps to the West End, Ricola’s most prestigious musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4-metre long soft-wood […]
Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]
Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]
St Martin’s Courtyard has announced that the first ever searchable and shoppable fashion store, WhereWolf, will debut its first pop-up shop in the UK at St Martin’s Courtyard, Covent Garden this summer. Located at number 6 Slingsby Place, WhereWolf is set to open its 1,700 sq. ft store for visitors from 3-15 August. Originally […]
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a free personalised snacking experience. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking self-discovery, serving up free personalised snacks to surprise and delight. […]
CSM Live has named Stacey Knight as their new commercial director. In her new role, Stacey will be responsible for the coordination of all sales and marketing activities, with a focus on driving new business opportunities. “We are delighted to welcome Stacey to CSM Live and can’t wait to start working together on all the […]
In-house specialist Oliver UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to Oliver UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across the […]
Gorilla Marketing & Events created a mobile sound system on a trike for streaming service Spotify’s appearance at Pride 2016, installed a larger and louder sound system for Pride 2017, and this year refurbished the trike and banners so it looked and sounded fabulous for Pride 2018.“It’s a great little project and we have loved working on it […]
Lendlease and Invesco Real Estate, the global real estate investment manager, have announced that Westgate Arcade in Queensgate Shopping Centre, Peterborough, has been celebrating its 90th anniversary this month. In collaboration with National Independent Retailer month, the arcade is celebrating by holding a competition to find the most exciting new independent business in Peterborough. Business […]
To help Brits celebrate National Prosecco Day, and start their evening in true Italian style, Aperol – Italy’s iconic orange bittersweet aperitif – is giving people the chance to receive an Aperol-ivery and enjoy their first drink of the evening delivered to their doorstep. Aperol-ivery winners can expect an Italian Aperol bartender’s arrival at their […]
Cake, the Havas owned brand experience agency, has created the world’s first train station micro-vineyard across train stations in London to brighten up commuters’ journeys. The micro-vineyard launched at Kings Cross Station on 17th July and re-appeared at Waterloo Station on 19th July, and London Bridge Station on 21st July and will be heading […]
Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]
The Shopper Agency, which has its head office in Leeds, has become part of global retail experience and manufacturer hybrid Outform. Following an equity restructure, Outform, which has 250 employees, has become a significant shareholder in The Shopper Agency, in the first collaboration of its kind entered into by either party. Becoming a group will […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launched on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]
E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Following a competitive pitch, Tenpin has appointed Earnie (the creative arm of Threepipe) as lead agency to provide strategic and creative support. The initial work begins with a summer brand campaign to appeal to families, which will roll out across Tenpin’s 44 bowling sites and online channels. Earnie has created ‘Time for Tenpin’ which is […]
Food artist, Michelle Wibowo and Sketch Events unveiled a larger than life BFG made entirely of Mr Kipling cakes. Sitting on a bench at the top of Primrose Hill, Roald Dahl’s BFG measured 7.32 metres tall from head to toe, four times the size of a human. The sculpture was built using 7,500 Mr Kipling cakes, weighing […]
Hyundai Motor has announced a multi-year partnership with AS Roma, becoming the global automotive partner of the club. The Hyundai logo will be presented on the back of the famous red and gold jersey in all domestic competitions from next season until 2021. Representing the first time that Hyundai has established such a partnership in […]
14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]
i2i have taken ice lolly Fab on a family friendly fun tour around the UK. #myfabland took over Bernie’s Spain Garden, London Southbank on July 7thbefore setting off on the roadshow. The event is for families with members from the ages of 6-12 who want to experience exploding confetti sprinkles geysers, Huge 5ft fab lolly […]
As part of a strategic move to offer a clear defined proposition across all CSM services, today, Thursday 19thJuly 2018, ICON Retail is rebranding as CSM Retail. The award-winning retail specialists offer clients a creatively led approach to window displays and retail experiences. Recent work has seen the agency help Fenwick celebrate the Royal Academy […]
The Kraken Black Spiced Rum has partnered with Kinetic, the out-of-home agency, to bring the brand’s mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign. The execution, named The Kraken Mural, will see photorealistic artwork of the mystical sea beast wrapping its tentacles around […]
Digital Creative Agency Toaster was chosen to create a digital experience like no other, to complement ‘Dippy on Tour’, the tour of the Natural History Museum’s iconic cast of a Diplodocus dinosaur cast around the UK. Toaster won a competitive pitch process to concept, design and build a digital immersive app- ‘Dippy’s Naturenauts’, helping families […]
An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]
L.L.Bean has set up shop at festivals across the UK to celebrate the outdoors. The Outdoor apparel brand made its UK debut at the weekend, with an activation and pop-up shop at the first-ever National Forest Festival – Timber in Derbyshire. It was the first in a series of live brand experiences, created by Hyphen for […]
AEG and Crosstree Real Estate Partners have revealed their vision for ICON Outlet, the 210,000 sq ft premium urban outlet that opens in October under the tented roof of The O2, bringing shopping to the venue for the first time. Together with the construction of a 50,000 sq ft cinema extension for Cineworld and a 30,000 […]
Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]
Today the DMA can announce the winners of the latest Customer Engagement Labs, run in partnership with Heathrow Airport. The one-day event is a hands-on experience where attendees have the opportunity to respond to a live brief from a brand. Heathrow Airport challenged participants to find new ways to maximise brand loyalty, and engagement across […]
MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media, tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]
Independent craft brewer, BrewDog, is bringing its craft beer revolution directly to the people of Manchester from next Thursday 12th July. With help from brand experience agency Amplify, the Scottish brewer will be setting up an independent Punk State in the city centre, from where Mancunians will be able to grab free cans of its […]
Zippo Manufacturing Company has announced the appointment of Richard Finlow to the new position of senior vice president of Global Sales and Marketing. Finlow previously held the position of Senior Vice President of Global Sales. This newly created management role has united the sales and marketing divisions. In his new position, Finlow is set to […]
According to TeamHaven, companies often face time-consuming challenges transfering their data into their chosen BI reporting tool which leads to ineffeciency and delays. The first issue being the large amount of time spent on exporting the data and then importing this into a BI tool. This results in the data being out of date and is a very […]
This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand. Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the […]
The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]
The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]
Prominent social activist and entrepreneur, Caroline Casey, will highlight issues within the advertising industry around diversity and inclusion for disabled people at ad:tech London 2018. Following ad:tech London’s partnership with Festival of Media, Casey will be interviewed by Festival of Media CEO, Jeremy King, on the Headline Theatre Stage, hot on the heels of her […]
Landsec’s Piccadilly Lights joined Pride in London for a colourful celebration including the first ever audio-synched campaign. Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display. Adding to the party atmosphere was the first ever audio-synched campaign of the Pride in London […]
St Martin’s Courtyard, Covent Garden is supporting the capital’s Pride celebrations and launched a new pop-up store, Choose Love x Pride in London, at 9 Mercer Street, from June 29th until July 7th. The Choose Love x Pride in London store was founded by Help Refugees in order to raise funds for LGBTQI+ refugees and asylum […]
Blackjack Promotions has once again partnered with Penny Blake Associates (PBA), acknowledged experts in training luxury brand retail personnel, to boost its client services offering in Ireland. PBA founder Penny Blake is heading up a series of training sessions for Blackjack’s specialist luxury retail staff in Dublin. The teams will benefit from learning the latest tactics […]