In the era of personalisation, a one-size-fits-all way to communications no longer works. Audiences are diverse as are their motivations to making purchasing decisions. From students to pensioners, the challenge for brand marketers is to create strategies that will enable them to communicate with consumers in different life stages. This, in turn, will help them […]
New research has confirmed Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. The annual study was conducted by digital out-of-home media owner Ocean which operates the Lights. It maps the growing popularity of the Piccadilly Circus London screen as […]
The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the high-street retailers once drove buying trends, consumers have now gained control to dictate the market. At a time where it seems almost impossible to keep up with rapid innovations, […]
A new study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a […]
New research from digital and Commerce growth agency, Greenlight, has revealed that whilst consumers are most loyal to fashion and retail brands, marketers are underestimating loyalty across industries. Despite uncertain times for the UK high street, fashion and retail topped the list of the industries consumers are most loyal to with 16% saying this is […]
When a brand truly gets hold of a sports property, you can normally expect action – something seriously experiential. Live sport is living drama and the fans and participants are involved in an emotional dynamic. The biggest advertising gig of the year is the Superbowl, for a reason. This event sells series chicken wings. These […]
The British high street has suffered major blows in 2018, with House of Fraser announcing store closures and Debenhams reporting record annual losses. Spending at UK department stores fell for the thirteenth month in a row in November, while sales figures for December revealed it to be the month’s worst performance since 2008. In the […]
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful marketing strategy in today’s digital industry, and arguably the most important aspect of people-based marketing. Research suggests that long-term customers spend 67%more than new ones. These are the people that marketers […]
Tech giant features in list of consumers’ favourite brands in multiple sectors, but nearly two-fifths report feeling less loyal than a year ago Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned. It was also the only brand to feature […]
Online shopping might be on the rise but more than six in 10 consumers say they still like to try clothes on in-store before making a purchase, according to research from the Fashion Retail Academy. Although recently retailers, such as M&S, have lost faith in their high street stores and have started moving online, over […]
What can brands learn from the widely reported recent failed restaurant demonstration in support of veganism? Sense Communications Director Rose McDonnell reveals all… A group of vegan activists recently found out what happens when you don’t think through a live stunt properly. Storming the Touro Steakhouse in Brighton, demonstrators from Direct Action Everywhere waved placards […]
Monetate has revealed new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January. The myth of ‘Sunshine Saturday’ Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for trips at other […]
Our culture is obsessed with youthfulness and beauty. Thousands take to the high street in search of an elixir, with more than two thirds of consumers admitting they are willing to purchase products even when watching their spending. Beauty is no longer a luxury. Consumers flock to stores seeking enhancement as a way of gaining […]
2018 was undoubtedly another huge year for mobile marketing, with stories of both success and struggle, as companies strive for supremacy in a one of the fastest moving sectors. Mobile itself is evolving and, remarkably, is becoming even more embedded in our everyday lives – both at home and at work. Smartphones are getting smarter […]
Poor decision making and impulse buys will leave a whole host of presents going to waste at major national expense, according to research revealed today. The findings released by VoucherCodes.co.uk have discovered that Brits are expected to spend £961.97m on presents that will remain unused this Christmas. The research discovered it’s the nation’s ladies that are […]
Marketing vacancies increased 24% from January 2017 to October 2018, according to the Association of Professional Staffing Companies (APSCo). Both first and second quarters of 2018 saw even higher growth with vacancies up 39% and 46% respectively compared to the same time last year. The APSCo Marketing Trends Report found that in terms of demand […]
We’re in the middle of the fourth industrial revolution. Thanks to technology like the Internet of Things (IoT) and artificial intelligence (AI), the digital, physical and biological worlds have converged. Not only is technology changing the way people interact with each other, it’s shifting how companies communicate with their customers and it’s evolving the entire […]
We’ve all heard the words ‘experiential’ and ‘immersive’ being thrown around over the last few years, but what do they really mean? For many, a themed cocktail is enough to qualify as experiential, but we believe there’s a little more to creating something that’s truly deserving of the title. For us, it’s all about creating […]
Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive season. Forty-five per cent of consumers worry […]
New Year resolutions are not effective at changing your behaviour, and there are sound reasons, explained by Behavioural Economics, for this. Try a revolution instead according to the IDM’s Head of programme content, Ed Owen. . New Year resolutions are not remotely new. Ancient civilisations like the Romans and Babylonians would make promises to their […]
Fiona Campbell-Roberts, UK head of marketing for Hammerson It’s that time of year again when Christmas lists are being written across the UK. The chat around this year’s Christmas TV ‘blockbuster’ commercials is creating a stir on social media channels. John Lewis’s ‘Elton John/Piano’ offering has split opinion and Iceland’s ‘banned’ commercial was a key […]
A new study by GlobalWebIndex has unveiled significant ramifications for the drinks industry stemming from perceived increases in the price of groceries across the UK, with 57% of consumers stating they plan to spend less than £50 on alcohol this Christmas. According to the study of 2,254 consumers who will be carrying out the Christmas […]
It’s no secret, the festive shopping frenzy is in full swing! Retailers are still competing to offer good deals and a bargain on the high street, following a 12% drop in the value of Black Friday sales this year compared to 2017[1]. However, with the rise of social media-driven shopping, mobile shopping apps and even […]
Research from product information management company, inRiver, reveals that retail products ordered online rarely meet British consumers’ expectations upon arrival. With almost one in ten people doing most of their gift shopping the week before Christmas, the gap in consumers’ expectations of products is likely to disappoint buyers, drive an increase in returns and cause customer complaints that could damage consumer loyalty over […]
Sue Benson, MD of The Market Creative, explains how consumer behaviour is changing and what retailers need to prepare for in 2019. Shifting political, societal and cultural norms mean external forces beyond our control will forever shape the way we do business, creating new needs, attitudes and behaviours. Below are three trends that will disrupt […]
A study launched today by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping. The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, […]
Over a third (38%) of UK field sales reps believe technology is “more of a hinderance than a help”, according to new research from cloud-based mobile sales software provider Skynamo. This hindrance is creating technophobia in the sales environment, fuelled by the bad experiences reps have had using the tools deployed by their organisation. 18% state […]
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]
Andy Boothroyd, Business Development Director, Retail Marketing Group In the golden era of technology, gadgets have become increasingly consumable as shoppers now upgrade to the latest models and versions well before there is any technical need to do so. Despite the latest designer smartphone brands continuing to seemingly fly off the shelves, recent studies suggest […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of campaigns. Between 2018 […]
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Consumers are leaving their clothes to waste away in their wardrobes with the price tag still attached as nearly a quarter (22.5%) admit they have bought over […]
Cleaning house, dividing up the bills, organising transport and even scheduling in some study time – apps are an integral part of modern student life. James Rix, Founder of StreetPR explains why real people in the real world are key to marketing digital services to ‘digital native’ students. I love students – I spend a […]
Monetate has released its 2018 analysis of ecommerce activity during Black Friday. The annual analysis, derived from more than 290 million UK touchpoints across desktop, mobile, and tablets during Black Friday, reveals that 10.4% more shoppers are abandoning their carts year over year in the UK. With overall consumer interest higher than the previous year, […]
With the Christmas break on the horizon, many students will be looking forward to indulging in gifts and too much food. However, research has revealed how difficult the season of giving can be for students hoping to take a break from university and join the festivities. VoucherCodes.co.uk discovered almost half of students (47%) have less than […]
Thanksgiving is taking place today in America and the country is starting its holiday period with celebrations across the country. But there’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a […]
In the worst year for high street store closures in a decade, 2018 has been characterised by major retailers such as House of Fraser, Debenhams, and Toys R Us facing massive losses. To some extent this has been spurred by the technological revolution that we find ourselves at the centre of. After all, online shopping […]
As Generation Z comes of age, it has become even more important for retailers to harness the power of digital to attract them into their stores. By delivering experiences that are more likely to drive sales and encourage brand loyalty, Dan Mayer, field marketing specialist, from retail experts C J Retail Solutions, explains how retailers […]
While the challenges many brands are facing on the high streets of the UK are well known, the rapidly changing nature of retail provides a number of opportunities for innovative brands to turn the current world to their advantage. The catalogue of retailers that have sadly collapsed or shrunk their store footprint significantly in the […]
Instagram and Facebook recently launched ‘Your Activity’- a tool that allows you to see how much time you spend on the app, with some pretty eye-opening results. And a recent study showed that every day, the average person is said to scroll around 2km worth of content – yes, that’s 2 kilometers. That means our […]
Millions of Brits admit they’re ‘brand snobs’ and are happy to pay a premium for a label, according to new research. Despite loving the idea of bagging a bargain, more than half (54 per cent) of all consumers are still prepared to fork out the extra cash for a well-known brand. Some of the most popular brands […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least 225 countries and regions spend more than $25 […]
A global study of 111,899 internet users by GlobalWebIndex, reveals social networks have strengthened their role as a product research channel year-on-year, achieving a 39% increase since 2015. This is being driven by innovations in product search functionalities across platforms like Instagram, which recently introduced product tags to support native product discovery. Today, 42% of global internet […]
by Frank Wainwright The Emperor’s New Clothes Scale (ENC) is my personal scaled scoring system for how pretentious a brand experience is. Sampling a microwave burger by Rustlers in Tesco Extra in Swindon, would be a low 1 on this scale. Someone smiles and hands you a taste of microwaved meat in a bun and […]
A new report from inRiver reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine first in their search for a product, and only […]
Global marketing strategy and transformation business CLEAR (clearstrategy.com) part of the M&C Saatchi Network, has announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
There’s a creative review that we run in the Amplify studio where at a certain point on a project we lay out the experience and environmental design on a table, then systematically go through and remove all of the logos and brand marks in order to ask a simple question – do you still know […]
Field Marketing and Brand Experience Magazine caught up with James Swain and Stuart Galvin to find out more about there new Business Venture, Catalyst Who is Catalyst? We’re led by the belief that every interaction with our client’s brands should be a great, connected experience fuelled by insight. How did Catalyst come about? Over many beers, 60000 WhatsApp messages (true story), frustrations […]
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]
Click on the PDFs below to view the Penguins, Ignition and drp collaboration for Hyundai case study ahead of the Autumn edition of Field Marketing and Brand Experience Magazine going to print. 034 FM autumn 2018 035 FM autumn 2018
Index shows brand proof matters: experience brands boast a 200 percent higher NPS Jack Morton, the global award-winning brand experience agency, has launched its first global Experience Brand Index, a survey of 6,000 consumers across the United States, United Kingdom and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand […]
What happens to the festival arena in a year when the greatest show on earth takes a year out? When a festival the size of South England’s seventh largest city takes its fallow year, you would think that the rest of the festival calendar would reap the rewards, but has it? Yes, some of the […]
Global brand and marketing consultancy, Prophet, has announced the results of the fourth annual Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. In the UK, Apple maintained its standing as the most relevant brand for the third year in a row, while Lego has moved from fourth to second and […]
Market share doesn’t guarantee effective social media performance, the top three high street retailers (M&S, Next and Primark) are ranked as tenth, 13thand 19thsocial media players Fourth ‘best at social’ is street style favourite Dr Martens which is the UK’s top Instagram (IG) retailer for the combination of ‘real’ people wearing its iconic boots, product […]
Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]
New national research released by Molton Brown, London’s fragrance experts, blows apart clichéd depictions of Millennials as lazy, entitled, politically naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]
With 81% of UK consumers identifying the physical store as vital to the shopping experience, and 70% still enjoying the full encounter; traditional retail shopping remains a steadfast British pastime. But there’s a catch… customers expect retailers to become more tech-savvy, and quickly. Around 70% of UK consumers expect retailers to launch an augmented reality […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships… LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage? Yes – it has benefit, but what’s different about your reps relationship with the store to […]
Gift shopping is now a borderless activity, with Europe being the most popular choice for international customers (40%) 66% of China-based shoppers keen to buy from Europe; and will spend 193% more on their partners than British consumers Influencer marketing is an essential route to market in APAC: a fifth of Korean, a quarter […]
With nearly half of festival goers dismissing brand activations at festivals there is plenty of room for improvement when it comes to making a lasting impression The Summer is in full flow and here at The Brave Few we’re activating a full line up of festivals for various clients, but for a brand it is […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]
Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common: To Drive Sales Store managers want to maximise their sales just as much as we do. But […]
ODM has set itself apart from the mainstream field marketing disciplines and focused in two key areas; a) financial services or more specifically retail consumer credit and b) loyalty programmes. The two, more often than not, sharing a symbiotic relationship. The Financial Conduct Authority (FCA) is responsible for regulating the financial services industry and for […]
Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space. The pressure is immense to hit that golden rate […]
by Frank Wainwright Semi-improvised contortionist dance met extreme mixology in this elite high fashion hotel encounter, where beetroot-laced cocktails were pirouetted into the hands of an agog throng. Well, that’s a sentence I have waited my lifetime to write and at last an event has turned up to fulfil the fantasy. And what a […]
The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]
We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]
Michael Brown, Managing Director, MKTG We are by now very familiar with the narrative. A cold wind blows tumbleweed up the high street. Store owners whisper fearful rumours; which big name will host the next closing down sale? You might see customers aplenty in a coffee shop, the retail equivalent of the grey squirrel, but […]
Joint research by Clicktale and researchers from the Wharton School at the University of Pennsylvania has uncovered the existence of a distinct psychology prompted by the use of smartphones – a ‘mobile mindset’. This unique emotional and cognitive mindset is characterised by relaxation and comfort brought about by engagement with a smartphone. A mobile mindset […]
Back in late Spring, with Aviva Premiership Rugby’s two form teams going head to head in the 2018 final, the season ending spectacle was never going to be short of excitement, but what fans might not have expected was for the action to start long before kick-off, and even before they’d reached the stands…. As […]
Two-thirds (68%) of those over 65 believe ads often stereotype people their age, with a lack of tech skills being the most frustrating perception A quarter (26%) are offended by the term ‘Silver Surfer’ A fifth (21%) of all Brits, rising to a third (33%) of those aged 65+, think perceptions of older people have […]
MCI has announced the launch of its 2017 Sustainability Report titled “Fostering Care & Generating Value.” By building a vibrant and authentic culture of care and responsibility that generates value for our people, our business and society are at the center of our strategy and keep us committed to our sustainability goals. Highlights of 2017 include: Community: Our […]
Here’s a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]
Pitching is an essential part of agency life, it provides the life-blood that keeps the wheels turning and growth plans being met, but is it truly necessary? As a leader of a global creative experience agency, The Pulse Group, I often find myself asking the question as I review another RFI and/or RFP pitch document. […]
Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]
The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]
Independent events specialist, Wonder London, has announced the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]
Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]
A new survey by GlobalWebIndex, reveals only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup. While globally, 65% of internet users are expected to watch this year’s World Cup (*), just under half (48%) of UK respondents have ‘faith’ in the England football […]
Today’s Throwback Thursday celebrates all that is good in the world of Integration and Amplification. Below are a selection of Field Marketing and Brand Experience Gold winners who have demonstrated how live activity has been supported by above the line, below the line, recording and content generation, social media and PR, as well as other […]
We take a look back at how a sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]
This is a category that always sees a wide range of products and services sampled, often in exciting and creative ways, and always achieving fantastic results. Here we take a look back at some of the campaigns that have been awarded a much coveted FMBE Gold Award over the years. 2015 – Highjam Marketing, Claudi […]
Petlife – words by Frank Wainwright The UK’s dog friendly festival was certainly an odd mix. Would Kezzie prefer The Vamps, Jessie J or Kaiser Chiefs, we really didn’t know beforehand and left none the wiser. That doggone dog don’t dance. Nevertheless, as humans we were able to explore a dual passion for dog walking […]
https://www.facebook.com/Duracelluk/videos/2376684352342498/ Words by Frank Wainwright AJ Odudu would be a pretty smart character to choose for any brand. The boundless energy and vivacity that brought her to the Channel 5’s attention for her presenter work on Celebrity Big Brother is born out of Blackburn, with all of the positive clichés of ‘down to earth’ and […]
Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]
Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]
Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]
Virtual reality, augmented reality and mixed reality have come on leaps and bounds since I first started at FMBE several years ago. I have lost count of the amount of times I have been given a few instructions, strapped into a headset, and left to my own devices. These experiences are usually fully immersive, well […]
The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]
It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]
Carina Filek, Global COO, Elevate, shares her brand ambassador expertise with Field Marketing and Brand Experience Magazine The year 2016 was a record year for auto sales in many places around the world. In the U.S. and the U.K., for example, a respective 17.6 million and 2.7 million cars and trucks left their dealerships for […]
IMG_0655 from Ven Stack on Vimeo. Today I was asked a roundabout sort of question on the phone. What it boiled down to was, in essence, “what makes FMBE stand the test of time?” coupled with “why should we support it?” The question frustrates me, as I privately feel everyone must know by now, but […]
Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]
McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland. “I thought it would be good to talk about retail execution in Ireland because, given […]
In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]