Trigger! thinkpeople a member of The thinkpeople family will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase. Grace Foods supplies the UK with authentic Caribbean food and drink, with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, […]
Freeman’s brand experience agency, FreemanXP has strengthened its business development team in the EMEA region, with the appointment of Celine Jean as account director. Jean joins the team from FreemanXP’s APAC offices in Shanghai, where she managed a team to deliver events for clients such as Omega, Dassault Falcon and Dassault Aviation. She has worked […]
The Partners Health, a division of the brand consultancy, has launched a new visual identify for The International AIDS Society (IAS), the world’s largest association of HIV professionals. Under new strategic vision, the IAS commissioned The Partners Health to help it refresh its brand identity to reflect its organisational changes. The brand proposition, identity and […]
Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]
Ogilvy & Mather London (O&M London) has promoted Sam Cartmell to the position of Deputy ECD, effective immediately. In this newly created role, Cartmell will report to O&M London’s new CCO, Mick Mahoney. He will support Mahoney in the day-to-day running of O&M London’s creative department to ensure that the creative product is best in […]
This summer Orangina will be shaking up Jewel bar in London’s Piccadilly Circus as it launches ‘Shake la Vie’, an event and promotional campaign, which will run in bar and food outlets nationwide. The event, which marks the exclusivity of Orangina’s iconic bulby 250ml bottle to the on trade, will take place over a three-day […]
Ahead of the Great Newham London Run that took place at the Queen Elizabeth Olympic Park on Saturday July 16th Official Partner of the 2016 Great Run Series, Duracell, released a new film that celebrates three of the UK’s most inspiring runners. In the film, each tells the story of their own struggles and how […]
Fetch, Ocado’s online pet store, has built what could be the world’s largest dog bowl, in a bid to educate the country about keeping dogs hydrated in the summer. The dog bowl, which stretches 4.5m in diameter, stands at 1m tall and can hold up to 2000 litres of water, is being unveiled at Kennington […]
Lumi has launched a new respondent engagement tool designed to bring market research in line with current consumer behaviour, enhance panellist engagement and ensure fewer dropouts. Based on research on how consumers use mobile phones, Lumi QuickSay addresses the industry’s slow adoption of mobile by a ‘little and often’ approach and by saving researchers extra […]
NME is joining forces with youth employment initiative Create Jobs to launch an event for young talent aspiring to break into creative industries. The one-day event aspires to show 18-25 year-olds how to get ahead with talks from a roster of high-profile speakers along with networking masterclasses for budding creatives to connect with industry influencers. […]
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat and ZODG London. With an estimated £3m of spend, Havas Media Manchester has been charged […]
Müllerlight is leading an attempt to break the Guinness World Record for the world’s largest exercise ball class on Monday 18th July 2016. The exercise challenge is to promote the launch of a new Müllerlight Goodies flavour and Müller’s partnership with Team GB for Rio 2016. The world record attempt will take place in the […]
WPP Media agency Maxus UK has announced the opening of its Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former managing director of Mediacom Dublin, which he launched and established in 2008. With a team of five supporting Andrew, Maxus Scotland will be offering an innovative, data-driven […]
Branston will be sampling at the Battle Proms and Folk by the Oak this summer, to raise awareness of its chutney range and its use in the traditional British picnic. The sampling series, using the Branston Pickle van, will run across the country in July and August and is being staffed by brand ambassadors supplied […]
Mette, via its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O to produce 900 brand-adaptable demonstration units for use in Tesco stores across the UK Creative design studio Mette, alongside its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O to produce 900 hot and ambient demonstration units to […]
Double Olympic gold medallist Laura Trott and London-based healthy eating specialists pod have created a nutritious eating plan aimed at the capital’s daily commuters as well as an advanced plan for competing cyclists. Trott, who recently agreed a three-year ambassadorial role with the 22-strong chain, worked with pod to produce two unique weekly plans to […]
On Saturday 9th and Sunday 10th July, Royal Selangor hosted a preview event to celebrate the launch of their exclusive Star Wars Collection at their UK flagship store on the King’s Road. Located in Chelsea, the event was the first global glimpse of the complete Star Wars collectibles range and exclusive unveiling of a new […]
A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]
Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]
Havas Group has announced that Suzie Rafla will become the new Head of the UK office of Ecselis, the group’s specialist online performance marketing brand. Previously the head of performance for Havas Media Group (HMG), Rafla will now lead a 60 strong team and set the vision, proposition and direction of Ecselis in the UK. […]
Clipper Teas, the Fairtrade tea brand from Wessanen UK, has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”. The Fairtrade brand, which currently produces more than 15 green tea variants, will distribute over 250,000 samples of its flagship Pure Green Tea throughout […]
Hunterlodge Advertising has created an integrated campaign to launch Britain’s Ordnance Survey’s OS Maps to drive deeper engagement with outdoor enthusiasts. The campaign, entitled ‘You are here’ will run throughout July and August 2016 and aims to bridge the gap between paper and digital and shift the perception of audiences who currently think that Ordnance […]
On July 5th, The Natural History Museum, Science Museum and Victoria and Albert Museum hosted their fourth collaborative industry showcase event. SW7, formerly known as StrictlySW7, welcomed some of the biggest names in the events industry for an exclusive night of food, fun and entertainment. The event reflects and celebrates the changing nature of the industry, champions the […]
Hyundai Motor UK and The Brooklyn Brothers have created the world’s first fully immersive fan zone experience. Taking place in a 20 x 40 metre dome structure in Kings Cross, London, the Hyundai FanDome presents a 360° audio-visual experience that evolves in real time to create a Football Heaven, completely surrounding fans with the action […]
Toni Griggs, sales and marketing manager at George P. Johnson takes over as ILEA Affiliate Chair EMEA. Griggs takes over from Dr James Morgan of Event Tech Lab and University of Westminster at the end of June 2016. Griggs was previously Operations Manager ILEA EMEA before migrating to George P. Johnson in 2014 and was […]
Creative events agency, Wonderland Events, encouraged Londoners to say moshi moshi to Midori in an immersive Japanese themed event. Wonderland Events, in conjunction with Unit 9, were tasked with devising a captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage and culture. To do this, […]
Online gaming company Mr Green has appointed The Specialist Works (TSW) to handle its media planning. The agency won the business after a competitive four-way pitch. The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, […]
Churchill Motor Insurance will launch its latest Uninsured Drivers brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that more than one million of UK drivers don’t have car insurance; a problem that can cost honest motorists. Churchill Insurance’s latest campaign, created in partnership with WCRS and Ocean […]
Pure Ionic Water, a product of WET Global Events, is a clean, re-mineralised, alkaline drinking water. WET Global Events was selected by the Selfridges Group to install a bespoke drinking water fountain in their flagship Oxford Street store this June. The specialist dispenser will deliver the unique alkaline anti-oxidant water, free of charge, to the […]
The Brooklyn Brothers has won a 4 x way pitch to handle the creative agency account for OVO Energy. The agency will be a long-term creative partner who will bring to life OVO’s purpose and positioning, both creatively and strategically, steering OVO to become the UK’s most loved and trusted energy provider. The win sees […]
Setting off on an eight-week journey, chefs and Brand Believers are promoting outdoor eating and the delights of entertaining at-home. To kick off the roadshow, Gastro Alfresco popped up in over 20 venues across two days to help voters through the stresses of both the Referendum and the weather. Visiting 75 Sainsbury’s and Tesco’s stores, […]
Global creative agency, Imagination, has harnessed the Internet of Things, virtual reality and the power of experience to devise and deliver Shell’s Make the Future Festival, which takes place from 30th June – 3rd July on a site the size of four football pitches in London’s Olympic Park. The event, which will be the UK’s […]
CaseStudyNinja.com, a new cloud software product and support service has officially launched to enable global businesses to create, manage and publish case study collateral that communicates their customer success stories effectively for new business wins and wider audience reach. CaseStudyNinja provides guided templates for businesses to create their own best-practice case studies and a dedicated service to […]
Prophet has set aside one day in its nine global offices to help 36 nonprofits tackle their brand and growth challenges as part of its annual “Prophet for Nonprofit” (P4NP) initiative. On Thursday, June 30, over 300 Prophet employees will donate their time and expertise in brand strategy, digital transformation and design to help local […]
To celebrate Wales’ performance at Euro2016, The London Crisp Company have released a special edition Salt & Vinnie-gar flavour crisps inspired by former-Welsh Midfielder Vinnie Jones. “Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour,” says MD Tom Lock. “Our Salt & Vinnie-gar crisps are a no-nonsense flavour with […]
Chilean wine brand, Anakena, of the Accolade Wines portfolio, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. This further endorses Anakena’s support of British Tennis and their existing sponsorship of the Lawn Tennis Association. Murray has signed a two-year partnership with Anakena, to become their […]
Whole Foods Market and delivery company Quiqup announce exclusive partnership that enables Londoners to have groceries and household items delivered in as little as 1-2 hours. Having completed the pilot in May, Quiqup and Whole Foods have revolutionised the traditional e-commerce model by providing an on-demand delivery service that focuses entirely on the customer and their schedule. […]
Vita Coco is inviting Londoners to #JustGetThirsty at its brand new beach hangout, the Vita Coco Coconut Grove at Potters Field Park on Thursday 30 June and Friday 1 July. Vita Coco is encouraging the public to get thirsty by shimmying up a 23ft coconut tree, matching the scores of their fellow attendees, as well […]
An Alcatraz-inspired escape room has been created at Westfield London to promote low-cost airline Norwegian’s new flight route from London Gatwick to Oakland International Airport, San Francisco. The project is the first by MKTG UK, a Dentsu Aegis Network’s experiential global brand, formed by the merger of experience agency psLIVE and Dentsu Aegis Network Sports […]
The All England Lawn Tennis Club (AELTC) is welcoming thousands of visitors to Wimbledon 2016 with a live campaign that connects with the ongoing ambition to be the greatest tennis tournament on the planet. Creative agency, Space, has leveraged ‘In Pursuit of Greatness’, the tournament’s new global proposition, to build excitement and anticipation for fans […]
Arsenal Meetings & Events has appointed a new sales executive. Kristina Embleton joins Arsenal with a background in events having completed her Events and Leisure Marketing degree and holding the position of conference co-ordinator at Sopwell House. “We’re delighted to have Kristina as a new edition to the team,” commented Arsenal Meetings & Events Manager, […]
American Golf has expanded its marketing team to support the company’s efforts to ‘grow the game’. Plans to widen the reach of its already extensive consumer facing activity in 2017 will be lead by Daniel Gathercole, who is promoted to the newly created position of director of marketing and communications. Over the last three years, […]
Road Respect, part of the NSRI Road Safety Partnership, has embarked on an 18 day summer roadshow covering 6 areas of the North East. The campaign is running alongside the Euro 2016 Football tournament to highlight the dangers of drink driving at a time of increased incidences. Building on the success of previous activations, which […]
On Friday, staff at Leeds-based marketing agency Banana Kick, will be tucking into a commemorative EU Referendum breakfast in the office, however, they won’t know what’s on the menu until the result has landed. As the referendum looks set to hang on a knife edge, Banana Kick, which has opened a pop-up Parisian café in their offices […]
Dorset Cereals has launched its first multimedia partnership with the Guardian through in-house branded content agency Guardian Labs. The campaign kicks-off by celebrating the shortlisted finalists of the 2015 Dorset Cereal B&B awards, to then roll into the voting for the new entrants of 2016. The content champions the B&Bs and the places these B&Bs […]
To introduce the Rolls-Royce Future of Luxury concept to the world, creative agency Imagination has developed a 360° animated experience that immerses the viewer in a compelling narrative to reveal Rolls-Royce’s VISION NEXT 100, codenamed 103EX. The movie, which is available on Rolls-Royce’s YouTube 360° channel, was revealed to the world’s press at the launch […]
Between the 23rd of May and the 1st of June 2016, The Rawk Agency produced ‘Dewar’s Hotel’, an immersive and interactive brand experience for Dewar’s, Bacardi Martini’s premium blended scotch brand. The multi-space activations took place at the Hotel du Vin in Edinburgh and the Hotel Gotham in Manchester. Invite-only brand advocacy pop-ups, the events […]
Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]
This week The Economist is launching a campaign encouraging consumers to try free nutritious smoothies made from fruit and vegetables destined for the rubbish bin. Its ‘From bin to blender’ campaign has been devised by agency Sense, and forms part of the media brand’s Discomfort Food experiential strategy designed to increase subscriptions through bringing its content to […]
Full service creative agency, Doner London, has announced a raft of new hires following the recent success of its multi-million euro global campaign for Italian footwear brand Geox. Joining the team are: Lucy Solomon, client services director; Charlie Rowe, head of design; Davinia Ballin, business director and Caroline Gorge, Planner. Joining Doner London from McCann […]
Tribal Worldwide London has promoted Victoria Buchanan to executive creative director to work alongside fellow ECD Simon Poett. Buchanan will hold a position on the Executive Board, reporting to Tom Roberts, Managing Director. Buchanan has been at the agency for 16 years and is responsible for award-winning campaigns across Volkswagen, O2 and Guinness. Buchanan will […]
The experiential arm of last year’s campaign to re-launch the iconic video game Guitar Hero Live won two awards at last night’s Institute of Promotional Marketing (IPM) Awards in London. The activation, entitled Guitar Hero Live: Amp, which was devised and run by real world marketing agency Sense, took gold for the best ‘Experiential Activation […]
Marketing agency ignis has devised a multichannel campaign to promote Fuller’s Kitchen, the food offering of Fuller, Smith and Turner PLC, the London brewer and premium pub company. ignis was appointed to ensure Fuller’s Kitchen becomes as renowned as the brewer’s beers. Fuller’s has enjoyed a large stake of the beer market for more than […]
George P. Johnson opens the doors to a new office in Norway. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global energy business Statoil. Working closely with Statoil’s Communication function, […]
Meredith O’Shaughnessy is introducing Londoners to The Jones Family in her latest pop up adventure ‘Keeping Up With The Jones’ which launches on July 7th 2016, In the heart of London’s design district on Clerkenwell Green. Mrs Jones has created an eight-room residence which has the neighbours talking and the public are invited to find […]
FreemanXP helped Vodafone connect with music fans as they arrived at the Capital FM’s Summertime Ball. FreemanXP was brought in by Vodafone to help it to highlight its Future Breakers talent competition and give event goers reasons to arrive at the sell-out Wembley Stadium event early. A mini festival atmosphere was created by FreemanXP on […]
Chez BK installation from Banana Kick on Vimeo. Employees at Leeds-based marketing agency Banana Kick have turned their office into a Parisian Café. Agency clients and other guests will be invited to share in the experience at Chez Banana Kick. Company directors added an authentic French flavour to their workplace by creating a Parisian Café in the […]
June 14th sees the launch of the next phase in this year’s Pride in London campaign. The overall theme for the campaign, devised by WCRS, is #NoFilter. The idea comes from the fact that Pride is the one day when the minority become the majority, when people feel free to live their lives without censorship, […]
Asset Space’s partner company, Contain, in conjunction with the commercial team at Cabot Circus, has developed its first bespoke outdoor retail solution combining brand experience with cutting-edge mall retail design. Tasked with partnering a premier brand with one of the top UK shopping centres, Contain provided the design, conception, creation and delivery of an external retail platform […]
In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their career-their digital clone. This is the fourth Trial from the Castrol Edge Titanium Trials series and involves two supercars the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of […]
Experiential agency iD has expanded its head office team and is excited to welcome twelve new hires. The news follows last week’s announcement that the agency was appointed by The Co-op to deliver a series of experiential activations throughout 2016. As the organisation transforms its structure, Simon McGrath and Sophie Colley join the agency as […]
Atkins partnered with gemsatwork to target fitness conscious office workers and introduce them to samples of the new Atkins Fudge Caramel bar to drive trial and increase awareness of its high protein, low carb composition. The gemsatwork team identified the offices in their network which gave the best representation of Atkins’ target consumers and then gave […]
Whole Earth, the organic food brand from Wessanen UK, sponsored its third Man v Horse Marathon at the beginning of June – as the event celebrated its 37th year overall. The Whole Earth Man v Horse endurance challenge pits runners against 60 riders on horseback as they race 23 miles over wild terrain in Powys, […]
Independent professional services company Turner & Townsend is to continue providing project, programme and delivery management for the Co-op’s extensive rebranding campaign across the entire business over the next five years. The global consultancy, which has been at the forefront of delivering the rebrand to the first stores, will be responsible for managing the rollout […]
On Friday the 8th of June members of the Wilkinson Sword sponsored British Olympic fencing team took their places on the Piste at a fencing themed takeover at Waterloo Station to build excitement for the upcoming competition in the 2016 Rio Olympics. Founded in 1772, Wilkinson Sword was originally a sword manufacturer, who eventually went […]
The launch of the new Fiat 500 Fresh Granita Bar celebrated the unveiling of a new colour palate and a more connected new Fiat 500. Granita a frozen dessert made of crushed flavoured ice was served for free to visitors to the pop-up, which took up residency in Old Street Station from the 7th to […]
Premium spirits and wine company Pernod Ricard UK has today announced the appointment of MRM Meteorite following a five way pitch to create digital engagement and e-crm programmes across its entire portfolio of brands in the UK. Pernod Ricard UK has tasked MRM Meteorite to develop data driven communications and digital experiences across all of […]
Tomy UK has announced the relaunch of its Lamaze brand with a year-long multichannel campaign. The activity is aimed at driving awareness of the UK’s number one infant plush brand, and will see Lamaze form a content partnership with BabyCentre. Lamaze will also feature in Bounty packs for the first time, which are given to […]
Hyundai Motor UK is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome will give fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience. Instantly reacting in real time to the action […]
Michael Ventre, one of the guest speakers at the FMBE Symposium last month, has announced his latest partner for the New York to London Swim that he is embarking on next year. Zoggs, a global brand leader in recreational and competitive swimwear, has teamed up with Ventre to provide him with the latest swimming kit […]
Santander Cycles launched the inaugural “Spin Up” event at The Shard with the Highest Spinning Class in Europe. Santander Cycles is encouraging the public to experience something new at iconic locations across London’s skyline, whilst encouraging trials of the cycle hire scheme in their own time. In July and August, these spinning class experiences will take […]
H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]
Virtual reality has been used for the first time to increase the general public’s understanding of autism, with shoppers at intu Trafford Centre in Manchester donning headsets to experience a shopping centre visit from the perspective of an autistic child. Recreating the sights and sounds of a shopping centre as experienced by someone on the […]
The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]
Over 60 event professionals, representing all parts of the event industry, took to London’s parks and streets on Friday 3rd June to walk, talk, network and raise money to fight pancreatic cancer. Setting off from Emirates Stadium, home of Arsenal F.C. and taking in 10 miles passed some of London’s iconic landmarks and parks, including […]
TRO is activating a number of live experiences for Vauxhall in the lead up to, and during, the UEFA Euro 2016 tournament. As part of its #GetIN campaign, Vauxhall have enlisted TRO to create money-can’t-buy experiences for fans including the chance to party at Robbie Savage’s house and an opportunity to grab ‘the best seats’ […]
Space has developed a virtual reality distillery tour for single malt Scotch whisky brand, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is a project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, […]
This Thursday 9th June, the Kerrang!awards will return to East London venue Troxy for the fourth consecutive year. For the very first time, the general public are invited to join in the celebrations and there will be a live element to the evening with performances from A Day To Remember and Asking Alexandria. The change […]
Havas Media Group has announced the appointment of Chloe Smith as its new partnership director. Joining from Disney, Smith starst her new role in mid June. Reporting into Daren Benton, head of partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust team of eight and […]
Momentum Worldwide has appointed Dean Taylor, formerly head of retention and customer insight at Virgin Active, to the newly created role of director of creative strategy. Reporting to Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. He will be responsible for […]
‘CubJam’, the biggest Cub Scout camp event in 10 years, took place in the first week of June at Gilwell Park Activity Centre, one of many events in 2016 that is celebrating 100 years of Cub Scouting. To mark the occasion, The Lego Group sent the UK’s only Lego Certified Professional builder, Duncan Titmarsh, along to […]
The Event Structure provided a number of containers, which Octagon and MasterCard then transformed into interactive exhibits and experiences for football fans as they waited for the final between Real Madrid and Atletico Madrid. The containers were located across two sites in Milan; Festival Park in Piazza del Duomo, and Piazza Castello. Upon delivery, they […]
To celebrate the launch of the new £5 note, the Bank of England has partnered with augmented reality and visual discovery app Blippar to offer an augmented reality experience triggered by any Bank of England bank note. People can simply download the free Blippar app to their smartphone and scan any Bank of England banknote […]
June 7th– 8th saw the Association of Professional Sales host its annual conference at The Mermaid Theatre in Blackfriars, London. The event, entitled ‘The New Era of Differentiation’ was sponsored by Corporate Visions and LinkedIn. The popular event saw 500 people attend. The event saw some core tenets established including A public code of ethics […]
Vaping business, VIP Vaping and e-Liquids has hosted a landlords and Southern recruitment day in New Inn Yard in London together with agency NexusEngage. The event has showcased the latest retail and brand experience booths including a brand new VW Camper conversion that is now primed to be a core presentation stand for the brand. […]
Sparkling water maker, SodaStream, has launched an experiential campaign, ‘Let’s Play’, which sees the UK’s first drinkable art installation pop up in central London in a bid to transform the mundane into the magnificent. ‘Let’s Play’ supports the brand’s recent £2m TV ad campaign and brings to life its ethos of ‘making water more exciting’, […]
UCOPIA, the European vendor of Wi-Fi access management, analytics & marketing has announced its partnership with Toluna, the provider of on-demand, real-time digital consumer insights. The partnership provides UCOPIA clients with the ability to get direct, real-time feedback from their Wi-Fi users via Toluna’s integrated insight platform, and obtain deeper insight into what users think, feel, […]
Warner Bros, partnering with PHD, has collaborated with Kinetic, the global leader in planning and buying out-of-home (OOH) media, and devised an interactive visual and audio OOH campaign to celebrate the highly anticipated release of Warner Brothers’ horror film The Conjuring 2. The campaign, runs from June 6th to June 16th across four high profile JCDecaux […]
Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]
Levi Roots Reggae Reggae Sauce has launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with Unilad. The Caribbean Reggae Reggae food experience took place at the Birmingham Foodies Festival on 3rd-5th June. The activity […]
Emirates Airline has launched a world-first programmatic campaign brokered by Arena Media. The campaign utilises Search Intelligence to dynamically target users based on their previous search behaviour. Analysing over 10 billion searches from over 1.4 billion users, Search Intelligence specialist Captify discovered pools of users who showed interest in flying with Emirates and identified travellers. […]
RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 will see Sky Ride host its one millionth […]
Ogilvy has appointed Gerald Lewis to the role of Worldwide executive creative director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
Multi-award winning snack makers, Propercorn, have joined forces with culinary architects, Bompas & Parr, to host a two-day event in the heart of Soho from June the 17th. As part of a month long above-the-line campaign celebrating food and flavour, the Institute of Flavour takes visitors on a sensory journey into seasoning, with Propercorn on […]
The Market Creative has launched its latest campaign for Silentnight with real people revealing their secrets to a great night’s sleep. The My Sleep Secret creative concept celebrates Silentnight’s secret to waking up and feeling refreshed after a great night’s sleep. It brings to life real consumer quotes, sourced from hundreds of positive online product […]
Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider- was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]
T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]
Jack Morton Worldwide has appointed Belinda Hall as the new director of digital. The appointment is effective immediately. Based in the agency’s London office, Belinda will be leading Jack Morton’s digital offering reporting to Adam Azor, SVP Digital and Integrated Marketing. Belinda comes to Jack Morton having spent more than 15 years in the industry […]
Bo-Concepts founder Alison Bowcott-McGrath is leading a radical relaunch of the ‘places’ consultancy, rebranding it as PinPointer to better communicate the company’s vast insights into shopper intelligence and engagement. PinPointer aims to bring together brands, place managers and creative agencies to deliver new opportunities to the high street. Established eleven years the firm has been […]
Global brand and marketing consultancy Prophet has announced its New York based Senior Partner Fred Geyer is to relocate to London to spearhead European growth. Geyer’s focus will be in pharmaceuticals. He will head up Prophet’s European presence with responsibility for growing new and existing clients’ businesses across Europe. His work includes clients such as […]