Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]
Script and Produce UK have been appointed to create the ‘Wray’s Rum Tings’ series this summer. The events are a celebration of Jamaica, inspired by Wray & Nephew’s rich Jamaican heritage, roots and its influence on UK culture. Script is a music and content agency and Produce UK is collaborating with them to provide specialist event production support. On […]
Blackjack Promotions, has appointed Andy DeVito as account director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics. DeVito, 33, returns to Blackjack from specialist events, experiential and retail production house Bluedog Productions, where, since 2014, he has been […]
Snapple are bringing a taste of New York to London and sampling their refreshing Iced Tea on the streets. The team are also raising awareness of the low calorie (less than 10 per pack) and no sugar content of the drinks. Ambient have commenced the series of guerrilla sampling campaigns running over the summer for Snapple, creating a […]
Hot Pickle have devised an experiential activity to Promote Ben and Jerry’s new ‘Wich family range of products. The ‘Wich activation is split into two parts, the first sees the Ben and Jerry’s camper situated in Box Park Shoreditch, the Ben and Jerry’s hub allows ice cream fans to Win a ‘Wich on the big […]
Produce UK will be producing the King’s Cross Sports Day this Saturday, 6th August for KCCLP (King’s Cross Central Limited Partnership). Produce UK are curating a family friendly fun day celebrating the opening of the Olympic Games. Guests can expect interactive, highly visual fitness activities as well as some silly games too. Highlights will include […]
Guinness World Records, the global authority on record-breaking, has expanded its commercial team with the recruitment of Mark Kelly into the newly created position of business development manager – Live. Mark’s remit will be to support and grow GWR Live!, Guinness World Records’ experiential offering. Launched in 2015, GWR Live! gives audiences the chance to […]
Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes. The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, […]
Sledge has opened an office in the Middle East and appointed Alexis Sworder as general manager. Based in Dubai, Sworder will be focused on working with and developing the agency’s clients in the region. Sworder has over 11 years of event marketing experience gained in the UK and UAE and has a proven ability to […]
Havana Club Rum has announced they will be launching a new pop up experience in Soho on the 11th August built on the foundation of Havana’s cultural pillars, food, music, colour and drink to bring Cuba’s colourful capital to life for Londoners. A space which homes a lively bar, ticketed restaurant space and artwork all […]
TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year. With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and […]
Kansas Smitty’s, the London jazz and julep bar will travel to Scotland this August for ‘The World’s Greatest Imaginary Jazz Bar’, a month-long residency at The Edinburgh Fringe. From Monday 1st to Sunday 28th August 2016, Kansas Smitty’s has teamed up with Alba Events to take over the industrial space of Leith’s Biscuit Factory and […]
This summer, kids young and old will get the chance to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots as the Transformers Tour hits the UK. The interactive experience will immerse fans in the world of the iconic robots. Visitors will be able to play with the latest toys, including […]
Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential marketing campaign to elevate its upcoming sponsorship of the Prudential RideLondon festival of cycling, taking place at the end of July. The leading German tyre manufacturer is an official partner of the 2016 Prudential RideLondon-Surrey Classic race which, now in its fourth year, […]
Produce UK curated and managed the Curious? festival of knowledge at King’s Cross, on Saturday 23 July 2016. The family festival aimed to get Londoners’ brains fired up with events and offerings from a huge range of different sectors including science, culture, media and history. This was second year that Produce UK had been invited […]
Campaign group 38 Degrees has announced the appointment of artistic event-making and placemaking agency Produce UK to help support their plans to engage with members and the public this July. The 38 Degrees campaigning organisation and charity the Campaign for National Parks will launch their celebration of the nation’s best wild spaces, by working with […]
Havas Media Group has appointed Eliza Dashwood, Daniel Thompson and Paul Holman as the group’s brand new Connection Partners. The news signifies a key stage of development for the group as it continues to invest in its specialist capabilities in response to client marketing needs. The Connection Partners will be responsible for further development of […]
Eurowings, Europa-Park, Stuttgart Airport, and the State Tourist Board Baden- Württemberg are once again partnering to promote their destinations andbrands in the UK and have appointed London based collab-ed Communication Creatives to deliver their UK Summer campaign. The integrated marketing campaign will be rolled out across the nation’s capital early this Summer and will focus around OOH, social, […]
British Olympian and Nissan ambassador, Sir Chris Hoy, has given some of Team GB and ParalympicsGB’s athletes some extra motivation to win gold with the announcement that the car maker will reward all Nissan sponsored athletes who win a gold medal at the Rio Games with a special gold wrapped all-electric Nissan LEAF. Sir Chris […]
Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]
Pokémon Go trainers were treated to a surprise delivery of free sushi on the evening of July 25th as they took to the capital’s hotspots on the hunt for the new game’s elusive characters. On-demand food delivery service Deliveroo invited trainers across London to tweet the location of their Pokémon Gym in a bid to […]
Land Securities has launched two immersive and experiential initiatives at Bluewater. Working in partnership with British technology company, Dyson, and International train operator, Eurostar, two separate immersive brand experiences will engage Bluewater’s guests over the coming months. Dyson has created a pop-up at Bluewater for a six-month period until January 2017. Located on the lower […]
Sledge managing director, Laura Capell-Abra is leaving her full-time role with the agency to set up a Sustainable Growth Consultancy and career coaching company – No More Ifs Or Buts. Capell-Abra started a blog of the same name last year and it is from this that her business sprung. Capell-Abra’s new venture, No More Ifs Or Buts, targets SMEs who […]
The trade PR and marketing for Liverpool ONE, led by Aver on behalf of Grosvenor Europe, has won a silver award in the business-to-business category at the 2016 ICSC Solal Marketing Awards. Aver devised and implemented a proactive PR campaign to help drive demand for Liverpool ONE, Grosvenor’s unique retail and leisure destination at the […]
Exposure teamed up with Projection Artworks, to create an immersive dining experience in celebration of the W Dubai launch on 20 July 2016. Hosted by model Daisy Lowe and UAE fashion blogger Tala Samman, 20 VIP guests including celebrities, influencers and press were immersed in a unique dining experience at a secret London location, […]
Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden. To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the […]
Škoda’s the ‘Little Bit of the Tour’ tool allows cycling enthusiasts to search for UK-based routes that closely match the twists and turns of The Tour de France. And, if they’re up to the challenge, users can complete little bits of all 21 stages of the brutal, leg-burning race. All riders can visit the website […]
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications. Arena Media will be managing all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio, which […]
Hermes Investment Management has launched a series of interactive art installations for the summer at centre:mk as headline sponsors of the event, with the aim to bring art to the local community in an unexpected space. The art installations opened on Saturday 16 July and will run until Sunday 24 July, as part of IF: […]
The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media. The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network. Elarbee Media will be rebranded as The Specialist Works and will be led by President of Elarbee Media, […]
Grass Roots and Questback announce the launch of Tune, a quick-to-deploy packaged customer survey solution based on proven Customer Experience (CX) approaches already in place with major brands. Designed by industry experts, it will enable brands to listen to and act upon their customers’ feedback. Tune’s engagement led surveys deliver actionable customer insight through increased […]
TRO has announced the appointment of Holly Saich into the newly created role of PR & Communications Manager. Holly joined TRO 18 months ago as an account before being promoted into the new role which will cover both internal and external marketing and communications. Nick Burrows, marketing director, commented: “Delivering exceptional experiences for our clients […]
Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]
On Thursday 21st July, Hendrick’s Gin will unveil the answer to Londoners’ travel woes in the form of a peculiar double-decker bus disguised as a giant cucumber. On board the bus, passengers will be invited to enjoy the perfect Hendrick’s Gin & Tonic with a slice of cucumber, gin cocktails and cucumber macaroons. Hendrick’s Extraordinary […]
Events agency Goose Live Events delivered the largest ever international Formula Student event at Silverstone from 14th to 17th July 2016, attended by over 3,500 engineering undergraduates from all over the world. The Surrey-based corporate and public events agency, which also owns and manages the Silverstone Classic, organised the event on behalf of the Institution […]
Festival goers at this year’s Latitude in Southwold were treated to a hangover cure in the innocent Coconut Water’s treehab experience. To prove the natural benefits of its Coconut Water, innocent offered festival goers free samples of the drink to boost their hydration and nutrient levels – the first stage of hangover recovery. Visitors to the […]
WWF UK is combining virtual reality with a 360° CGI film for a pioneering new awareness and fundraising campaign this summer, designed to highlight the plight of wild tigers and the field officers who help protect them. Created by BEcause Experiential Marketing, WWF’s new “Tiger Experience” will put participants in the shoes of a ranger, […]
Trigger! thinkpeople a member of The thinkpeople family will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase. Grace Foods supplies the UK with authentic Caribbean food and drink, with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, […]
Freeman’s brand experience agency, FreemanXP has strengthened its business development team in the EMEA region, with the appointment of Celine Jean as account director. Jean joins the team from FreemanXP’s APAC offices in Shanghai, where she managed a team to deliver events for clients such as Omega, Dassault Falcon and Dassault Aviation. She has worked […]
The Partners Health, a division of the brand consultancy, has launched a new visual identify for The International AIDS Society (IAS), the world’s largest association of HIV professionals. Under new strategic vision, the IAS commissioned The Partners Health to help it refresh its brand identity to reflect its organisational changes. The brand proposition, identity and […]
Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]
Ogilvy & Mather London (O&M London) has promoted Sam Cartmell to the position of Deputy ECD, effective immediately. In this newly created role, Cartmell will report to O&M London’s new CCO, Mick Mahoney. He will support Mahoney in the day-to-day running of O&M London’s creative department to ensure that the creative product is best in […]
This summer Orangina will be shaking up Jewel bar in London’s Piccadilly Circus as it launches ‘Shake la Vie’, an event and promotional campaign, which will run in bar and food outlets nationwide. The event, which marks the exclusivity of Orangina’s iconic bulby 250ml bottle to the on trade, will take place over a three-day […]
Ahead of the Great Newham London Run that took place at the Queen Elizabeth Olympic Park on Saturday July 16th Official Partner of the 2016 Great Run Series, Duracell, released a new film that celebrates three of the UK’s most inspiring runners. In the film, each tells the story of their own struggles and how […]
Fetch, Ocado’s online pet store, has built what could be the world’s largest dog bowl, in a bid to educate the country about keeping dogs hydrated in the summer. The dog bowl, which stretches 4.5m in diameter, stands at 1m tall and can hold up to 2000 litres of water, is being unveiled at Kennington […]
Lumi has launched a new respondent engagement tool designed to bring market research in line with current consumer behaviour, enhance panellist engagement and ensure fewer dropouts. Based on research on how consumers use mobile phones, Lumi QuickSay addresses the industry’s slow adoption of mobile by a ‘little and often’ approach and by saving researchers extra […]
NME is joining forces with youth employment initiative Create Jobs to launch an event for young talent aspiring to break into creative industries. The one-day event aspires to show 18-25 year-olds how to get ahead with talks from a roster of high-profile speakers along with networking masterclasses for budding creatives to connect with industry influencers. […]
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat and ZODG London. With an estimated £3m of spend, Havas Media Manchester has been charged […]
Müllerlight is leading an attempt to break the Guinness World Record for the world’s largest exercise ball class on Monday 18th July 2016. The exercise challenge is to promote the launch of a new Müllerlight Goodies flavour and Müller’s partnership with Team GB for Rio 2016. The world record attempt will take place in the […]
WPP Media agency Maxus UK has announced the opening of its Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former managing director of Mediacom Dublin, which he launched and established in 2008. With a team of five supporting Andrew, Maxus Scotland will be offering an innovative, data-driven […]
Branston will be sampling at the Battle Proms and Folk by the Oak this summer, to raise awareness of its chutney range and its use in the traditional British picnic. The sampling series, using the Branston Pickle van, will run across the country in July and August and is being staffed by brand ambassadors supplied […]
Mette, via its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O to produce 900 brand-adaptable demonstration units for use in Tesco stores across the UK Creative design studio Mette, alongside its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O to produce 900 hot and ambient demonstration units to […]
Double Olympic gold medallist Laura Trott and London-based healthy eating specialists pod have created a nutritious eating plan aimed at the capital’s daily commuters as well as an advanced plan for competing cyclists. Trott, who recently agreed a three-year ambassadorial role with the 22-strong chain, worked with pod to produce two unique weekly plans to […]
On Saturday 9th and Sunday 10th July, Royal Selangor hosted a preview event to celebrate the launch of their exclusive Star Wars Collection at their UK flagship store on the King’s Road. Located in Chelsea, the event was the first global glimpse of the complete Star Wars collectibles range and exclusive unveiling of a new […]
A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]
Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]
Havas Group has announced that Suzie Rafla will become the new Head of the UK office of Ecselis, the group’s specialist online performance marketing brand. Previously the head of performance for Havas Media Group (HMG), Rafla will now lead a 60 strong team and set the vision, proposition and direction of Ecselis in the UK. […]
Clipper Teas, the Fairtrade tea brand from Wessanen UK, has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”. The Fairtrade brand, which currently produces more than 15 green tea variants, will distribute over 250,000 samples of its flagship Pure Green Tea throughout […]
Hunterlodge Advertising has created an integrated campaign to launch Britain’s Ordnance Survey’s OS Maps to drive deeper engagement with outdoor enthusiasts. The campaign, entitled ‘You are here’ will run throughout July and August 2016 and aims to bridge the gap between paper and digital and shift the perception of audiences who currently think that Ordnance […]
On July 5th, The Natural History Museum, Science Museum and Victoria and Albert Museum hosted their fourth collaborative industry showcase event. SW7, formerly known as StrictlySW7, welcomed some of the biggest names in the events industry for an exclusive night of food, fun and entertainment. The event reflects and celebrates the changing nature of the industry, champions the […]
Hyundai Motor UK and The Brooklyn Brothers have created the world’s first fully immersive fan zone experience. Taking place in a 20 x 40 metre dome structure in Kings Cross, London, the Hyundai FanDome presents a 360° audio-visual experience that evolves in real time to create a Football Heaven, completely surrounding fans with the action […]
Toni Griggs, sales and marketing manager at George P. Johnson takes over as ILEA Affiliate Chair EMEA. Griggs takes over from Dr James Morgan of Event Tech Lab and University of Westminster at the end of June 2016. Griggs was previously Operations Manager ILEA EMEA before migrating to George P. Johnson in 2014 and was […]
Creative events agency, Wonderland Events, encouraged Londoners to say moshi moshi to Midori in an immersive Japanese themed event. Wonderland Events, in conjunction with Unit 9, were tasked with devising a captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage and culture. To do this, […]
Online gaming company Mr Green has appointed The Specialist Works (TSW) to handle its media planning. The agency won the business after a competitive four-way pitch. The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, […]
Churchill Motor Insurance will launch its latest Uninsured Drivers brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that more than one million of UK drivers don’t have car insurance; a problem that can cost honest motorists. Churchill Insurance’s latest campaign, created in partnership with WCRS and Ocean […]
Pure Ionic Water, a product of WET Global Events, is a clean, re-mineralised, alkaline drinking water. WET Global Events was selected by the Selfridges Group to install a bespoke drinking water fountain in their flagship Oxford Street store this June. The specialist dispenser will deliver the unique alkaline anti-oxidant water, free of charge, to the […]
The Brooklyn Brothers has won a 4 x way pitch to handle the creative agency account for OVO Energy. The agency will be a long-term creative partner who will bring to life OVO’s purpose and positioning, both creatively and strategically, steering OVO to become the UK’s most loved and trusted energy provider. The win sees […]
Setting off on an eight-week journey, chefs and Brand Believers are promoting outdoor eating and the delights of entertaining at-home. To kick off the roadshow, Gastro Alfresco popped up in over 20 venues across two days to help voters through the stresses of both the Referendum and the weather. Visiting 75 Sainsbury’s and Tesco’s stores, […]
Global creative agency, Imagination, has harnessed the Internet of Things, virtual reality and the power of experience to devise and deliver Shell’s Make the Future Festival, which takes place from 30th June – 3rd July on a site the size of four football pitches in London’s Olympic Park. The event, which will be the UK’s […]
CaseStudyNinja.com, a new cloud software product and support service has officially launched to enable global businesses to create, manage and publish case study collateral that communicates their customer success stories effectively for new business wins and wider audience reach. CaseStudyNinja provides guided templates for businesses to create their own best-practice case studies and a dedicated service to […]
Prophet has set aside one day in its nine global offices to help 36 nonprofits tackle their brand and growth challenges as part of its annual “Prophet for Nonprofit” (P4NP) initiative. On Thursday, June 30, over 300 Prophet employees will donate their time and expertise in brand strategy, digital transformation and design to help local […]
To celebrate Wales’ performance at Euro2016, The London Crisp Company have released a special edition Salt & Vinnie-gar flavour crisps inspired by former-Welsh Midfielder Vinnie Jones. “Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour,” says MD Tom Lock. “Our Salt & Vinnie-gar crisps are a no-nonsense flavour with […]
Chilean wine brand, Anakena, of the Accolade Wines portfolio, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. This further endorses Anakena’s support of British Tennis and their existing sponsorship of the Lawn Tennis Association. Murray has signed a two-year partnership with Anakena, to become their […]
Whole Foods Market and delivery company Quiqup announce exclusive partnership that enables Londoners to have groceries and household items delivered in as little as 1-2 hours. Having completed the pilot in May, Quiqup and Whole Foods have revolutionised the traditional e-commerce model by providing an on-demand delivery service that focuses entirely on the customer and their schedule. […]
Vita Coco is inviting Londoners to #JustGetThirsty at its brand new beach hangout, the Vita Coco Coconut Grove at Potters Field Park on Thursday 30 June and Friday 1 July. Vita Coco is encouraging the public to get thirsty by shimmying up a 23ft coconut tree, matching the scores of their fellow attendees, as well […]
An Alcatraz-inspired escape room has been created at Westfield London to promote low-cost airline Norwegian’s new flight route from London Gatwick to Oakland International Airport, San Francisco. The project is the first by MKTG UK, a Dentsu Aegis Network’s experiential global brand, formed by the merger of experience agency psLIVE and Dentsu Aegis Network Sports […]
The All England Lawn Tennis Club (AELTC) is welcoming thousands of visitors to Wimbledon 2016 with a live campaign that connects with the ongoing ambition to be the greatest tennis tournament on the planet. Creative agency, Space, has leveraged ‘In Pursuit of Greatness’, the tournament’s new global proposition, to build excitement and anticipation for fans […]
Arsenal Meetings & Events has appointed a new sales executive. Kristina Embleton joins Arsenal with a background in events having completed her Events and Leisure Marketing degree and holding the position of conference co-ordinator at Sopwell House. “We’re delighted to have Kristina as a new edition to the team,” commented Arsenal Meetings & Events Manager, […]
American Golf has expanded its marketing team to support the company’s efforts to ‘grow the game’. Plans to widen the reach of its already extensive consumer facing activity in 2017 will be lead by Daniel Gathercole, who is promoted to the newly created position of director of marketing and communications. Over the last three years, […]
Road Respect, part of the NSRI Road Safety Partnership, has embarked on an 18 day summer roadshow covering 6 areas of the North East. The campaign is running alongside the Euro 2016 Football tournament to highlight the dangers of drink driving at a time of increased incidences. Building on the success of previous activations, which […]
On Friday, staff at Leeds-based marketing agency Banana Kick, will be tucking into a commemorative EU Referendum breakfast in the office, however, they won’t know what’s on the menu until the result has landed. As the referendum looks set to hang on a knife edge, Banana Kick, which has opened a pop-up Parisian café in their offices […]
Dorset Cereals has launched its first multimedia partnership with the Guardian through in-house branded content agency Guardian Labs. The campaign kicks-off by celebrating the shortlisted finalists of the 2015 Dorset Cereal B&B awards, to then roll into the voting for the new entrants of 2016. The content champions the B&Bs and the places these B&Bs […]
To introduce the Rolls-Royce Future of Luxury concept to the world, creative agency Imagination has developed a 360° animated experience that immerses the viewer in a compelling narrative to reveal Rolls-Royce’s VISION NEXT 100, codenamed 103EX. The movie, which is available on Rolls-Royce’s YouTube 360° channel, was revealed to the world’s press at the launch […]
Between the 23rd of May and the 1st of June 2016, The Rawk Agency produced ‘Dewar’s Hotel’, an immersive and interactive brand experience for Dewar’s, Bacardi Martini’s premium blended scotch brand. The multi-space activations took place at the Hotel du Vin in Edinburgh and the Hotel Gotham in Manchester. Invite-only brand advocacy pop-ups, the events […]
Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]
This week The Economist is launching a campaign encouraging consumers to try free nutritious smoothies made from fruit and vegetables destined for the rubbish bin. Its ‘From bin to blender’ campaign has been devised by agency Sense, and forms part of the media brand’s Discomfort Food experiential strategy designed to increase subscriptions through bringing its content to […]
Full service creative agency, Doner London, has announced a raft of new hires following the recent success of its multi-million euro global campaign for Italian footwear brand Geox. Joining the team are: Lucy Solomon, client services director; Charlie Rowe, head of design; Davinia Ballin, business director and Caroline Gorge, Planner. Joining Doner London from McCann […]
Tribal Worldwide London has promoted Victoria Buchanan to executive creative director to work alongside fellow ECD Simon Poett. Buchanan will hold a position on the Executive Board, reporting to Tom Roberts, Managing Director. Buchanan has been at the agency for 16 years and is responsible for award-winning campaigns across Volkswagen, O2 and Guinness. Buchanan will […]
The experiential arm of last year’s campaign to re-launch the iconic video game Guitar Hero Live won two awards at last night’s Institute of Promotional Marketing (IPM) Awards in London. The activation, entitled Guitar Hero Live: Amp, which was devised and run by real world marketing agency Sense, took gold for the best ‘Experiential Activation […]
Marketing agency ignis has devised a multichannel campaign to promote Fuller’s Kitchen, the food offering of Fuller, Smith and Turner PLC, the London brewer and premium pub company. ignis was appointed to ensure Fuller’s Kitchen becomes as renowned as the brewer’s beers. Fuller’s has enjoyed a large stake of the beer market for more than […]
George P. Johnson opens the doors to a new office in Norway. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global energy business Statoil. Working closely with Statoil’s Communication function, […]
Meredith O’Shaughnessy is introducing Londoners to The Jones Family in her latest pop up adventure ‘Keeping Up With The Jones’ which launches on July 7th 2016, In the heart of London’s design district on Clerkenwell Green. Mrs Jones has created an eight-room residence which has the neighbours talking and the public are invited to find […]
FreemanXP helped Vodafone connect with music fans as they arrived at the Capital FM’s Summertime Ball. FreemanXP was brought in by Vodafone to help it to highlight its Future Breakers talent competition and give event goers reasons to arrive at the sell-out Wembley Stadium event early. A mini festival atmosphere was created by FreemanXP on […]
Chez BK installation from Banana Kick on Vimeo. Employees at Leeds-based marketing agency Banana Kick have turned their office into a Parisian Café. Agency clients and other guests will be invited to share in the experience at Chez Banana Kick. Company directors added an authentic French flavour to their workplace by creating a Parisian Café in the […]
June 14th sees the launch of the next phase in this year’s Pride in London campaign. The overall theme for the campaign, devised by WCRS, is #NoFilter. The idea comes from the fact that Pride is the one day when the minority become the majority, when people feel free to live their lives without censorship, […]
Asset Space’s partner company, Contain, in conjunction with the commercial team at Cabot Circus, has developed its first bespoke outdoor retail solution combining brand experience with cutting-edge mall retail design. Tasked with partnering a premier brand with one of the top UK shopping centres, Contain provided the design, conception, creation and delivery of an external retail platform […]
In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their career-their digital clone. This is the fourth Trial from the Castrol Edge Titanium Trials series and involves two supercars the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of […]
Experiential agency iD has expanded its head office team and is excited to welcome twelve new hires. The news follows last week’s announcement that the agency was appointed by The Co-op to deliver a series of experiential activations throughout 2016. As the organisation transforms its structure, Simon McGrath and Sophie Colley join the agency as […]
Atkins partnered with gemsatwork to target fitness conscious office workers and introduce them to samples of the new Atkins Fudge Caramel bar to drive trial and increase awareness of its high protein, low carb composition. The gemsatwork team identified the offices in their network which gave the best representation of Atkins’ target consumers and then gave […]
Whole Earth, the organic food brand from Wessanen UK, sponsored its third Man v Horse Marathon at the beginning of June – as the event celebrated its 37th year overall. The Whole Earth Man v Horse endurance challenge pits runners against 60 riders on horseback as they race 23 miles over wild terrain in Powys, […]