Loose leaf tea experts T2 and Chelsea Flower Show winners the Rich Brothers have joined forces to create a living garden installation in T2’s Chelsea store this September. The green fingered duo will be creating the installation to mark the launch of Veggie Patch, a new range of vegetable-based teas, by turning the Kings Road […]
Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. Primesight will be working with Glasgow Prestwick Airport to develop an enhanced advertising experience within […]
The UK’s biggest showcase of the trillion pound Muslim consumer market is expected to attract thousands of visitors and hundreds of businesses from across the world. The Muslim Lifestyle Expo 2016 (MLE2016) takes place for its second consecutive year in October aiming to attract record numbers following its successful debut in 2015. MLE2016 has been […]
Tetra has teamed up with Aquatic Design Centre to create an underwater experience in London’s Old Street Underground Station. Open to the public for a week, The Tetra Tranquillity Tank, a custom built serene aquatic pop-up experience, aimed to inject an element of calm into the chaos of the daily underground commute. The bespoke aquariums […]
Whirlpool’s cooking appliance brand Hotpoint, has announced sponsorship of Channel 4 cookery programme, Sunday Brunch. The sponsorship sees the Sunday Brunch kitchen kitted out in Hotpoint’s latest cookery range with plenty of product placement and idents echoing Hotpoint’s new T.V advertising campaign. The sponsorship was announced at Channel 4 headquarters in London on Thursday September 9th […]
From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]
Bluewater played host to another Jobs Fayre on September 9, for the fifth year running. This year, almost 2,000 jobs were available to candidates. Held in conjunction with the pioneering on-site recruitment and training facility, The Learning Shop, the event was another step forward for employment rates in the Dartford region, which are now at the […]
McCann Worldgroup have announced that Sergio Lopez – head of integrated production at McCann London and Craft in the UK – will extend his current role to take on leadership of the growth of the group’s production capability across Europe. In his broader role, Sergio will aim to extend this success into European markets. He will […]
Creative agency Initials has announced the strengthening of its senior leadership board with the promotion of Rachel Bateman, director and head of live engagement. Bateman will continue in her current role with an additional remit to advocate the live engagement offering within all board discussions. She will also assume responsibility for overseeing the welfare of […]
TRO created a unique activation for client BMW at the historic motor race meeting, the only event of its kind to be themed entirely on the post-war 1948-1966 era. The stand was located in Earls Court Motor Show arena, where brands juxtapose their classic models with the latest in their production line. In keeping with […]
Mr Men Little Miss launched the pop-up exhibition for children to celebrate the brand’s 45th birthday. Held at London’s South Bank, the museum was designed specifically with young fans in mind, with exhibits displayed at a child’s scale throughout. The exhibition will feature hundreds of pieces of memorabilia from the past 45 years, celebrating the nation’s […]
Luxury supercars descended on Meadowhall on Saturday 3rd September to raise money for Bluebell Wood Children’s Hospice, which cares for children and young adults with a shortened life expectancy and a range of complex medical needs, and their families. Promoting the charity’s supercar experience, members of the Supercar Driver club and the Sporting Bears offered an […]
Independent Events provided nautical promotional staff at Blyth’s Tall Ships Regatta on the first weekend of September to promote DFDS’ discounted Amsterdam cruise offers alongside the largest Lego ship on the planet. The team were stationed at the DFDS stand throughout the event, providing information on the Lego ship as well as promoting DFDS’ fantastic […]
The FMBE Awards has today announced its shortlisted Agency of the Year contenders for both Field Marketing and Brand Experience Agency of the Year. Samantha Tasker Robbins, Event Director comments: “The Agency of the Year competition looks stronger than ever. We have seen a very high level of commendation by our judges across many categories […]
Donate Here On Friday 9th September another event industry Howard’s Way walking (HWW) marathon gets underway. This year participants include FMBE’s Frank Wainwright, Claire Stokes, MD of FMBE shortlisted Circle Agency, who will take on the 92 mile route across Exmoor and Dartmoor in 3 days. FMBE Awards has sponsored this year’s event alongside a […]
Marlow-based field marketing agency Channel Advantage has today launched its new corporate identity, and will now be known as Retail7. The change for the agency, which was founded in 1994, embraces the ever-changing landscape of the retail sector and how it has now become a 24/7 industry. Retail7’s brand review includes a new logo, tagline […]
Slingshot Sponsorship will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season. The Louth-based Honda Racing BSB team is progressive in the world of motorsport, signing BSB’s only female competitor, Jenny Tinmouth, who joined the team in 2015. During her two seasons with Honda to date, Jenny has improved on […]
Norbert Schmidt has been appointed Vice President Products & Brands of Whirlpool EMEA (Europe, Middle East and Africa). In his role, Norbert Schmidt will directly report to Esther Berrozpe Galindo, President of Whirlpool EMEA and Executive Vice President of Whirlpool Corporation. “I am thrilled to take on this new challenge and I look forward to […]
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of Tyneside on Sunday 11th September. The innovation in the race is designed to help runners of any ability pace their race safely and successfully. Founded in […]
A record entry at FMBE this year has made shortlisting harder than ever. As usual FMBE has attracted the best brand campaigns from global and challenger brands with strong interest and representation from agencies nationally and globally. Congratulations to all who have made it. Feedback is available for all that didn’t make it following the […]
Swedish retailer Ikea is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the chefs of their own restaurant. With people spending less time cooking and eating together in the UK, Ikea are giving the foodies, wannabe-cooks, kitchen-novices and fine-diners the chance to express themselves […]
Pop-up bar ‘The Bottle’ opens later this month and is set to boast the UK’s largest range of hand-sourced bottled water, with all of it coming straight from the sea. Open from Thursday 8 – Saturday 10 September at Pop Brixton, the watering hole will be raising awareness of the Royal National Lifeboat Institution’s H2Only […]
Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global creative director. Smith will be responsible for overseeing all of Maxus Global’s creative output. Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy […]
As part of the celebrations around the brand’s 100th anniversary, the Crayola Bus Tour will be stopping at various retailers around the UK, inviting consumers on board to celebrate 100 years of colour. Visitors will be greeted by performers on arrival before boarding the Crayola branded double-decker bus for a fully immersive experience. Visitors will be […]
To celebrate Britain’s love of sandwiches, Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest […]
To celebrate the launch of the new Lego Friends Amusement Park building sets, a new live Tour is coming to Bluewater, Kent. The Lego Friends Amusement Park Tour brings the new sets to life and offers young builders an immersive day out. Set in the world of Heartlake City – the Amusement Park sets offer […]
Qualtrics, provider of enterprise survey software, has appointed Caroline Mogford as EMEA Marketing Director. Caroline joins from Google, where she headed up international marketing for Google Education. Prior to that, Caroline was Head of Marketing for Google Maps for Business, EMEA and Head of Strategy for South East Asia. A trained economist with a degree […]
As the British Olympians arrived home, Liverpool ONE had its own special carnival over the Bank Holiday weekend. A Brazilian themed parade took to the streets, moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street with a red, white and blue confetti […]
On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]
Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]
Jack Morton Worldwide was appointed following a competitive pitch with agencies across Europe, to create Scania’s first major product launch in 20 years. The launch of the new R500 & S750 Scania trucks took place on 23 August at the Grand Palais, Paris. An exclusive audience of 1250 industry professionals, policy makers and press joined […]
Lovefone are opening up the world’s tiniest repair shops inside British red telephone booths. The first of its kind was unveiled on Tuesday, 16th August 2016 on Greenwich High Street next to The Mitre pub. The advent of mobile technology has made the iconic red telephone boxes obsolete. Lovefone is bringing these listed structures back […]
This November, Wahaca will host a three-day agave-fuelled fiesta in celebration of Mexico’s Day of the Dead festival. From Thursday 3rd to Saturday 5th November, The Vaults at London Waterloo will be transformed into a den of Mexican festivities with three nights of live music and live art, hedonistic performance, street food and tequila, showcasing […]
Freeman has announced two new appointments in EMEA. Steve Comar has been promoted to the Executive Team as director of operations, meanwhile Gillian Brackenbury-Peace joins as talent development advisor, heading up talent development for Freeman in EMEA. Comar joined Freeman in EMEA as graphics director in September 2014, and has been instrumental in developing […]
Reese’s has announced the launch of a unique experiential campaign to promote its Peanut Butter Cups. Created and executed by brand activation agency Field Day, the campaign looks to engage with Reese’s young target audience of ‘pleasure rebels’, the people who are unapologetic about having fun; they do what they want and eat what they […]
McDonald’s UK has launched 75 days of fun-filled free experiences at restaurants, festivals and events across the UK. The tour kicked off with model and actress, Jorgie Porter, helping Londoners cool off with a McFlurry from the unique van which is touring the UK delivering treats to festival-goers, sun-worshippers and rain-dodgers. With a photobooth on […]
TRO presented The East Anglian Air Ambulance with a cheque for £3,665.87 – the result of a charitable effort taken on by a team of 12 TROjans in April in honour of their friend and colleague Tom Gentle. In September 2015, TRO was deeply saddened by the sudden loss of Tom in a tragic sailing […]
Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials. The partnership will see Williams GB Gin exclusively stocked at the event, while a […]
Exmoor National Park and Miles Tea and Coffee, are encouraging people to take a #SelfTea in the warm West Country and share it on social media. The campaign is to encourage visitors to take a selfie on Exmoor with a locally blended Miles beverage and post it on social media, then tag Miles and Exmoor […]
Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]
A new leisure tourism campaign, promoting London’s Autumn cultural season has been launched by London & Partners, the Mayor’s promotional company for London, and The Brooklyn Brothers. Part of the Mayor of London’s #LondonIsOpen campaign, London’s Autumn Season showcases this Autumn’s cultural calendar. The Autumn Season kicks off with a launch film that uses London’s […]
Satsuma Loans has appointed Leeds-based marketing agency Banana Kick to activate its new partnership with Sunderland AFC ahead of the 2016/17 Premier League Season. Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels. On match days, […]
Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]
TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]
Ogilvy & Mather has created a campaign for Royal Philips (NYSE:PHG, AEX: PHIA) to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology. Launching at Elvis Week in Memphis, […]
Seven Dials held its third successful Spotlight festival on Saturday 13 August. Attracting over 10,000 visitors, the crowd was a mix of Londoners and international spectators who enjoyed the free one-day event. From 12-7pm the area was transformed into a traffic-free, entertainment hot spot with a series of live performances in addition to exclusive activities […]
Indesit, washed over 200 festival goers’ laundry loads whilst at this summer’s Camp Bestival. Indesit attended Camp Bestival for the 3rd consecutive year, and once again gave visitors the chance to get their dirty laundry washed and dried for free, as well as hosting a variety of football-themed activities to keep families entertained. Indesit joined […]
Charles Wells has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands. The agency will be managing all media strategy, planning and buying activation across all media channels for the Young’s and Bombardier brands. Arena Media have been handling the Estrella Damm UK media […]
The Happy Egg Company has awarded its above-the-line account to The Clinton Lab, a brand new joint venture between integrated retail agency Live & Breathe and incumbent agency, The Clinton Partnership. The multi-million pound account, which sees Noble Foods double its annual media budget for The Happy Egg Company from the previous year, was won […]
CBRE Global Investors has announced the launch of a revolving street food offer that opened on Friday 12th August 2016 at Angel Central, the key retail and leisure destination in Islington, North London. The first two street food operators to be taking space at Angel Central are rolled duck specialists, The Rolling Duck, and the […]
One of the UK’s leading retail field sales agencies, Tactical Solutions has been recognised once again by Investors in People, after being awarded accreditation against the organisation’s standard, demonstrating their commitment to high performance through good people management. Tactical Solutions has been based in Chester for more than 15 years. During this time, the company […]
The Experience is the Marketing and Citizen Event have announced the launch of The Event Professional’s Handbook, a collection of interviews, essays and insights from some of the event industry’s most influential figures, due to be available to download for free worldwide from Amazon from 14th September. Created in partnership between The Experience is the […]
To celebrate Jameson’s unique new whiskey aged in craft beer barrels, Jameson Caskmates have partnered with their mates at Disappearing Dining Club to host an immersive evening on Wednesday September 7th. Taking over Hoxton’s Geffrye Street Studios guests will be treated to a line-up of classic pairs throughout the evening – from the food and […]
Lucky Generals is backing a company called Dark Horses, led by Simon Dent, formerly Business Director at BBH Sport. It is the first launch within the Lucky Enterprises holding group structure which aims “to create a family of like-minded entrepreneurs”. Lucky Enterprises will own a majority share in the business but Dent will also own a significant […]
LIDA has appointed Tori Winn, former Global creative director at Precedent and creative director and partner at iris Worldwide, as its new executive creative director. Winn will report into Trefor Thomas, the agency’s newly-appointed chief creative officer, and will work across all clients, leading the creative output on key accounts such as Boots, Open University and […]
The St David’s Partnership, owners of St David’s in Cardiff, has announced that Sinclair Mercedes-Benz has returned for a second time to the centre to launch a pop-up showroom. Open until the end of August 2016 the 2,687 sq ft pop-up store is located on lower Grand Arcade, adjacent to Superdry. Visitors can view two […]
The Sloane Stanley Estate has welcomed Nana Nice Cream, the non-dairy, banana based ice cream supplier, to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road. Founded by Margie Broadhead, an Oxford graduate with a Masters in Law turned food-blogger and chef, Nana Nice Cream is a healthier, […]
Europe’s first chia seed based drink,wow, has appointed Diffusion as its retained agency to handle its launch in the UK. Following a competitive pitch process, the integrated communications agency has been selected to build brand awareness for wow through a content-driven campaign. Diffusion has been tasked with developing and implementing an integrated campaign to convey […]
All Leisure Holidays, has appointed media agency The Specialist Works to handle its media planning and buying account worth over £1.5 million. The Specialist Works will start immediately to strategically plan and buy all consumer and national media, across all relevant channels. The agency’s brief will be to research and develop new routes and channels […]
This summer Jim Beam has combined all the flavours of Kentucky into one bourbon-infused feast, partnering with American restaurant, Joe’s Southern Table & Bar in Covent Garden. The limited edition menu, Tastes of Kentucky, will be available for six weeks at the Southern American-style diner. Three dishes have been created by the chefs at Joe’s […]
Craft London is hosting a ‘Sipsmith Summer Terrace’ in partnership with the London-based distillers. With its panoramic views of Greenwich Peninsula, Canary Wharf, The Thames and beyond, Craft’s London’s terrace is the perfect spot for a summer tipple. Running for six weeks from Tuesday 2nd August to 20th September, the Sipsmith bar will be in […]
Aston Villa has announced EnergyBet as their new official betting partner. Aston Villa head of partnerships Peter Wright said: “We are delighted to add EnergyBet as our Official Betting Partner for the UK and Europe. We look forward to working with EnergyBet as a new challenger brand, supporting them in their endeavour to make their […]
Train company Northern has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.The main objectives of […]
Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]
Script and Produce UK have been appointed to create the ‘Wray’s Rum Tings’ series this summer. The events are a celebration of Jamaica, inspired by Wray & Nephew’s rich Jamaican heritage, roots and its influence on UK culture. Script is a music and content agency and Produce UK is collaborating with them to provide specialist event production support. On […]
Blackjack Promotions, has appointed Andy DeVito as account director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics. DeVito, 33, returns to Blackjack from specialist events, experiential and retail production house Bluedog Productions, where, since 2014, he has been […]
Snapple are bringing a taste of New York to London and sampling their refreshing Iced Tea on the streets. The team are also raising awareness of the low calorie (less than 10 per pack) and no sugar content of the drinks. Ambient have commenced the series of guerrilla sampling campaigns running over the summer for Snapple, creating a […]
Hot Pickle have devised an experiential activity to Promote Ben and Jerry’s new ‘Wich family range of products. The ‘Wich activation is split into two parts, the first sees the Ben and Jerry’s camper situated in Box Park Shoreditch, the Ben and Jerry’s hub allows ice cream fans to Win a ‘Wich on the big […]
Produce UK will be producing the King’s Cross Sports Day this Saturday, 6th August for KCCLP (King’s Cross Central Limited Partnership). Produce UK are curating a family friendly fun day celebrating the opening of the Olympic Games. Guests can expect interactive, highly visual fitness activities as well as some silly games too. Highlights will include […]
Guinness World Records, the global authority on record-breaking, has expanded its commercial team with the recruitment of Mark Kelly into the newly created position of business development manager – Live. Mark’s remit will be to support and grow GWR Live!, Guinness World Records’ experiential offering. Launched in 2015, GWR Live! gives audiences the chance to […]
Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes. The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, […]
Sledge has opened an office in the Middle East and appointed Alexis Sworder as general manager. Based in Dubai, Sworder will be focused on working with and developing the agency’s clients in the region. Sworder has over 11 years of event marketing experience gained in the UK and UAE and has a proven ability to […]
Havana Club Rum has announced they will be launching a new pop up experience in Soho on the 11th August built on the foundation of Havana’s cultural pillars, food, music, colour and drink to bring Cuba’s colourful capital to life for Londoners. A space which homes a lively bar, ticketed restaurant space and artwork all […]
TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year. With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and […]
Kansas Smitty’s, the London jazz and julep bar will travel to Scotland this August for ‘The World’s Greatest Imaginary Jazz Bar’, a month-long residency at The Edinburgh Fringe. From Monday 1st to Sunday 28th August 2016, Kansas Smitty’s has teamed up with Alba Events to take over the industrial space of Leith’s Biscuit Factory and […]
This summer, kids young and old will get the chance to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots as the Transformers Tour hits the UK. The interactive experience will immerse fans in the world of the iconic robots. Visitors will be able to play with the latest toys, including […]
Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential marketing campaign to elevate its upcoming sponsorship of the Prudential RideLondon festival of cycling, taking place at the end of July. The leading German tyre manufacturer is an official partner of the 2016 Prudential RideLondon-Surrey Classic race which, now in its fourth year, […]
Produce UK curated and managed the Curious? festival of knowledge at King’s Cross, on Saturday 23 July 2016. The family festival aimed to get Londoners’ brains fired up with events and offerings from a huge range of different sectors including science, culture, media and history. This was second year that Produce UK had been invited […]
Campaign group 38 Degrees has announced the appointment of artistic event-making and placemaking agency Produce UK to help support their plans to engage with members and the public this July. The 38 Degrees campaigning organisation and charity the Campaign for National Parks will launch their celebration of the nation’s best wild spaces, by working with […]
Havas Media Group has appointed Eliza Dashwood, Daniel Thompson and Paul Holman as the group’s brand new Connection Partners. The news signifies a key stage of development for the group as it continues to invest in its specialist capabilities in response to client marketing needs. The Connection Partners will be responsible for further development of […]
Eurowings, Europa-Park, Stuttgart Airport, and the State Tourist Board Baden- Württemberg are once again partnering to promote their destinations andbrands in the UK and have appointed London based collab-ed Communication Creatives to deliver their UK Summer campaign. The integrated marketing campaign will be rolled out across the nation’s capital early this Summer and will focus around OOH, social, […]
British Olympian and Nissan ambassador, Sir Chris Hoy, has given some of Team GB and ParalympicsGB’s athletes some extra motivation to win gold with the announcement that the car maker will reward all Nissan sponsored athletes who win a gold medal at the Rio Games with a special gold wrapped all-electric Nissan LEAF. Sir Chris […]
Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]
Pokémon Go trainers were treated to a surprise delivery of free sushi on the evening of July 25th as they took to the capital’s hotspots on the hunt for the new game’s elusive characters. On-demand food delivery service Deliveroo invited trainers across London to tweet the location of their Pokémon Gym in a bid to […]
Land Securities has launched two immersive and experiential initiatives at Bluewater. Working in partnership with British technology company, Dyson, and International train operator, Eurostar, two separate immersive brand experiences will engage Bluewater’s guests over the coming months. Dyson has created a pop-up at Bluewater for a six-month period until January 2017. Located on the lower […]
Sledge managing director, Laura Capell-Abra is leaving her full-time role with the agency to set up a Sustainable Growth Consultancy and career coaching company – No More Ifs Or Buts. Capell-Abra started a blog of the same name last year and it is from this that her business sprung. Capell-Abra’s new venture, No More Ifs Or Buts, targets SMEs who […]
The trade PR and marketing for Liverpool ONE, led by Aver on behalf of Grosvenor Europe, has won a silver award in the business-to-business category at the 2016 ICSC Solal Marketing Awards. Aver devised and implemented a proactive PR campaign to help drive demand for Liverpool ONE, Grosvenor’s unique retail and leisure destination at the […]
Exposure teamed up with Projection Artworks, to create an immersive dining experience in celebration of the W Dubai launch on 20 July 2016. Hosted by model Daisy Lowe and UAE fashion blogger Tala Samman, 20 VIP guests including celebrities, influencers and press were immersed in a unique dining experience at a secret London location, […]
Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden. To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the […]
Škoda’s the ‘Little Bit of the Tour’ tool allows cycling enthusiasts to search for UK-based routes that closely match the twists and turns of The Tour de France. And, if they’re up to the challenge, users can complete little bits of all 21 stages of the brutal, leg-burning race. All riders can visit the website […]
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications. Arena Media will be managing all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio, which […]
Hermes Investment Management has launched a series of interactive art installations for the summer at centre:mk as headline sponsors of the event, with the aim to bring art to the local community in an unexpected space. The art installations opened on Saturday 16 July and will run until Sunday 24 July, as part of IF: […]
The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media. The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network. Elarbee Media will be rebranded as The Specialist Works and will be led by President of Elarbee Media, […]
Grass Roots and Questback announce the launch of Tune, a quick-to-deploy packaged customer survey solution based on proven Customer Experience (CX) approaches already in place with major brands. Designed by industry experts, it will enable brands to listen to and act upon their customers’ feedback. Tune’s engagement led surveys deliver actionable customer insight through increased […]
TRO has announced the appointment of Holly Saich into the newly created role of PR & Communications Manager. Holly joined TRO 18 months ago as an account before being promoted into the new role which will cover both internal and external marketing and communications. Nick Burrows, marketing director, commented: “Delivering exceptional experiences for our clients […]
Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]
On Thursday 21st July, Hendrick’s Gin will unveil the answer to Londoners’ travel woes in the form of a peculiar double-decker bus disguised as a giant cucumber. On board the bus, passengers will be invited to enjoy the perfect Hendrick’s Gin & Tonic with a slice of cucumber, gin cocktails and cucumber macaroons. Hendrick’s Extraordinary […]
Events agency Goose Live Events delivered the largest ever international Formula Student event at Silverstone from 14th to 17th July 2016, attended by over 3,500 engineering undergraduates from all over the world. The Surrey-based corporate and public events agency, which also owns and manages the Silverstone Classic, organised the event on behalf of the Institution […]
Festival goers at this year’s Latitude in Southwold were treated to a hangover cure in the innocent Coconut Water’s treehab experience. To prove the natural benefits of its Coconut Water, innocent offered festival goers free samples of the drink to boost their hydration and nutrient levels – the first stage of hangover recovery. Visitors to the […]
WWF UK is combining virtual reality with a 360° CGI film for a pioneering new awareness and fundraising campaign this summer, designed to highlight the plight of wild tigers and the field officers who help protect them. Created by BEcause Experiential Marketing, WWF’s new “Tiger Experience” will put participants in the shoes of a ranger, […]