TRO & Fuse have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions […]
Maserati celebrated its Instagram takeover campaign at an event at The Vinyl Factory in the heart of London’s Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through food and drink inspired by Maserati’s newest model; the Levante SUV. Maserati took the opportunity to announce at the event the […]
RPM has appointed three new board members to aid the agency’s plans for future growth across all core capabilities. Gillian Ward has been promoted to board director people, alongside Rosa Chapman as board director client service and John Viccars as board director strategy. The promotions reflect RPM’s key areas of focus – people, thinking, creative […]
Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]
The Seven Dials Trust unveiled a Roxy Club plaque on April 25 to celebrate the history of the iconic punk era at Seven Dials, sponsored by Shaftesbury. As part of the Trust’s on-going People and Street History Plaques project it was placed at 41-43 Neal Street, marking the location of the infamous venue forty years […]
Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) […]
Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity. YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted […]
Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep’ to launch the limited edition Renegade Tough Mudder. To celebrate Jeep’s fourth year sponsoring the UK Tough Mudder series, Jeep released 100 of the special limited edition vehicles, which went on […]
Fondation Louis Vuitton has revealed its latest exhibition, Art/Africa, le nouvel atelier, which showcases one of the largest collections of contemporary African art, from April 26 to August 28 2017. Displayed for the first time in Paris, ‘The Insiders’ exhibition features pieces from the world’s largest collection of contemporary African Art, owned and collected by […]
The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day. Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment. Field Day Citrus Pale will be available in several independent […]
Natural Insight has announced its new Workforce Health features which help tackle one of the biggest challenges for employers – finding and retaining high performing workers. Each worker in Natural Insight is now assigned a 1-5 Workforce Health score. The score uses a proprietary algorithm based on analysis of 34 million work assignments, as well […]
The complex algorithm uses machine learning, and was created by a diverse team of developers, designers and data analysts over the course of six months. Romanians have been feeding the ROMBOT with their wisdom and knowledge. So far, they have provided over 1.5 million answers since the data gathering phase was launched on December 1st, […]
digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand […]
Aardman have released the first ever Shaun the Sheep VR experience Shaun the Sheep Movie Barn VR. The free app is available from Google Play and the Apple App Store and viewable through light mobile headsets, such as Google Cardboard. It has been reported that by 2018 the total number of active virtual reality users […]
To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]
This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres and many […]
Britain’s leading home improvement retailer, B&Q, is on a mission to inspire Londoners to discover the joy of gardening this April B&Q will transform Soho Square into an Open Garden from 26th – 29th April A new outdoor space in the centre of London to enjoy with friends, the Open Garden will feature delicious BBQ […]
To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]
Tastecard have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]
GES has announced the appointment of Mike Phillipson as managing director of its Blitz|GES event production business with immediate effect. Phillipson will be part of the GES EMEA executive team, reporting to Jason Popp, EVP of international at GES. Phillipson brings both senior business leadership and creative industry experience. He is the former CEO of […]
Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]
Leslie Chase joins brand experience agency 2Heads as VP of Client Services, a key part of the agency’s management team in North America. She brings over 15 years’ experience, having worked in show management for many years, most recently for experiential agencies George P. Johnson and EWI Worldwide. This comes at an exciting period of […]
New Scientist Live, held at ExCel London, will run over four days from 28 September. The event will feature six immersive zones covering Humans, Engineering, Technology, Earth and Cosmos. With 120 speakers, five stages and sixty experiences, it touches on all areas of human life. Last year 22,467 people attended the launch event and exhibitors […]
Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area. Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]
Les Enfant Terribles and ebp launched The Wonderland Bar on Thursday 20 April which runs alongside the immersive theatrical experience “Alice’s Adventures Underground” at The Vaults at Waterloo. Open Tuesdays to Sundays until Saturday 23 September 2017, The Wonderland Bar is the new Alice in Wonderland inspired pop-up bar, based in the atmospheric tunnels underneath Waterloo Station. […]
The Market Creative has strengthened its team with a planning director as well as two new starters. Gemma Sheridan joins the marketing agency with 12 years experience from working with a wide range of brands globally from M&S to Nissan. She previously held a Head of Strategy role at Refinery. In the newly created position […]
Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail, GWR and Heathrow Express celebrate the recent improvements to the […]
Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane. The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand. Gesture control screens reveal the world of Porsche and the store also […]
Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]
Experiential agency iD has announced the appointment of a new Creative Strategist and Client Services Account Director. Paul Parsons has been appointed as creative strategist, joining the agency’s planning team and will focus on creative development and brand innovation for both existing client and new business accounts. He brings a wealth of FMCG and Alcohol […]
GPJ will be offering delegates specialist consultancy into the world of marketing through VR and helping brands embrace VR technology as a very real marketing tool. In addition to the agency’s presence on the exhibition floor, Nick Riggall, GPJ’s head of digital strategy, will also be joining The Brand Conference panel on Friday (21st April, […]
The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating an immersive atmosphere in which to sample the drink. A serving of ice cold […]
Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]
New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]
Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. Extending Mobile Promotions’ eight-year relationship with Dream Marketing’s managing director John Aldridge and his innovative mobile exhibition concept, this March saw the event specialists’ expandable trailer act as a mobile […]
To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]
Kit Altin, head of innovation and global planning director at Leo Burnett Group, is joining The Gate London, MSQ Partners’ lead communications agency, in May as Chief Strategy Officer completing the new management line-up. Altin’s arrival at The Gate follows the recent appointments of Beri Cheetham, former ECD of Leo Burnett and Jamie Elliott, ex-CEO […]
Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’ With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]
intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]
intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]
Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]
Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]
The Bobby Moore Fund for Cancer Research UK has launched its new national campaign for Football Shirt Friday. Created by London based customer engagement agency, PSONA, the first spot, ‘Team Believe’, will feature for the first time on the cancer research UK website. The campaign, which aims to raise awareness and funds for Cancer Research […]
Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex Brand 5D Experience will fully kit out visitors with […]
Ebiquity has announced the launch of Portfolio Digital, a new digital ad intelligence platform designed to accurately monitor online display advertising. The launch of the platform marks a significant step forward for marketers, allowing them to view and track their competitors’ online advertising messaging and associated spend more easily and accurately. Portfolio Digital allows its […]
RPM has announced two new additions to the senior team. Ruth Henderson is joining as a senior strategist, alongside Laurel Davis as head of creative communications. Henderson is joining RPM’s strategy team, where she will focus on social, brand and innovation. She brings a wealth of experience, having headed up strategy at leading social content […]
Due to a number of major new contract wins, Undercurrent are growing their production team. New roles include an event and production director, senior event manager and event producer, junior production manager. Emily McCorquodale re-joins the Undercurrent team having spent 13 years in various agencies delivering events for the likes of John Lewis, HSBC, CPW, […]
Nestlé Breakfast Cereals are mixing up breakfast time once again. The pop-‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]
Agent42 has announced that Linda Hassall will be joining the agency in the role of senior director. Linda will oversee a number of Agent42’s impressive portfolio of clients, as well as look after the new business pipeline. This is Hassall’s first move into agency following a career including long stints at Warner Bros, Acer and […]
The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]
Creative agency Space has appointed Jim Carless to the newly created role of head of brand experience. Carless, formerly head of client services at Space, is charged with accelerating the growth of the agency’s brand experience proposition across its existing client portfolio, which includes Heineken, William Grant & Sons, Arla, UEFA and Wimbledon, whilst also […]
InGo provides an answer to the question ‘Who is going to be at this event?’ with the release of their new feature, an industry first, called “Network Notifications.” Whenever someone socially registers for an event using InGo, he or she will know which of their friends and colleagues are joining the event with them. InGo […]
Experiential marketing agency Ambient teamed up with dating app Bumble to deliver an experiential campaign at the Oxford vs Cambridge Boat Race. The campaign saw race goers being treated to free drinks as they watched the two historic teams compete along the Thames. Guests were also able to enjoy a GIF photo booth inside a Bumble […]
The Market Creative beat off two other agencies to win a major new marketing contract with Aggregate Industries. The three-year deal will see The Market Creative take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials. Responsible for Aggregate Industries’ brand strategy […]
The Natural History Museum has invited event suppliers to apply to be added onto the venue’s refreshed accredited supplier list for 2018-2020. With a wealth of renovations underway and new event spaces now available within the museum, the venue hire team are keen to ensure that the new accredited supplier list provides event organisers with […]
McCann Madrid has launched a hard-hitting campaign, #ObsceneGap, for non-profit organisation IBWomen, highlighting the on-going gender pay-gap across the globe. Equal-pay-day is celebrated on the 4th of April in the US and symbolises how far into 2017 most women will have had to work, to make the same amount most men did by the end […]
Penguin Living is bringing its books and expert authors to the brand new outdoor reading space at Paddington Central. They are running their first ever pop-up bookshop every day from the 3rd – 7th April 2017. Every lunchtime Penguin Living will be hosting a free workshop between 12 and 2pm with a different Penguin Living […]
Dassault Systèmes,the 3DExperience Company has announced that Ford Motor Company used Dassault Systèmes’ 3DExcite applications powered by the 3Dexperience platform to create a high-adrenaline virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car. “Mustang over Manhattan,” housed in the FordHub Experience […]
Virgin Australia joins a limited number of partnerships including Telstra, National Australia Bank, American Express, Flight Centre, Europcar and Hilton Hotels and Resorts. Virgin Australia plays a large role in supporting the development and growth of the Australian music industry. In Virgin Australia, Live Nation gains a world class airline partner who will ensure touring […]
The Silverstone Wing, Silverstone Circuit’s premier Conference and Exhibition Centre over-looking the F1 Pit and Paddock, is a finalist in the Best Non-Sporting Use of the Venue in the Sports Business Awards. The Wing boasts over 10,000sqm of event space, including five main event halls, designed to hold a multitude of events, with versatile layouts, […]
Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]
Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]
Tecna Display recently worked with event consultants Recon to create a display for ‘Meet in Reykjavik’ at IBTM World in Barcelona, Spain, using the T3 System and Wandlite. IBTM is the global event for the meetings, incentives, conferences, events and business travel industry and Meet in Reykjavik is the official convention bureau in Iceland for […]
Seventa Events has announced a new addition to their team. Matthew Piovan has joined the events management company as operations director. His notable 18-year resume includes working as general manager of BH Live Hospitality and working simultaneously as the operations manager for three renowned Bournemouth restaurants and event spaces (Print Room, WestBeach and Aruba). Matthew […]
Greenpeace UK has teamed up with Alchemy VR for the launch of its first VR app, ‘Virtual Explorer’. Through a range of 360-degree immersive films, the app gives supporters the chance to experience places like the Amazon and Arctic first-hand, and take action to defend them. One of the films, Munduruku: The Fight to Defend […]
Adare International has been awarded a contract by Coca Cola European Partners (CCEP) to provide promotional goods and print across their entire European network covering Germany, Spain, Portugal, Iceland, GB, France, Belgium, Netherlands, Norway & Sweden. Adare has supplied marketing goods to CCEP in Northern Europe since 2011. This new contract award represents a potential […]
N2O has announced the appointment of Fiona McHugh as client services director on its Tesco account. McHugh’s role will focus on driving strategic, creative and logistical output. Bringing an extensive knowledge of retail marketing, and 15 years’ industry experience, McHugh will manage the Taste at Tesco team who are based at the agency’s satellite office […]
Farquhar-Smith has joined GPJ following 25 years’ experience creating large, complex, multiple stake-holder events, often in challenging environments. His early career was spent working in theatre where he designed and supervised production on international shows and festivals including West End and Broadway hits like Stomp, the Peking Opera and Eddie Izzard’s arena tours. Farquhar-Smith then […]
Provision Events (PVE) scored a massive hit during the huge Premier League clash between Manchester City and Liverpool at the Etihad Stadium on Saturday, March, 20 as José Maria Olazàbal was interviewed by Sky Sports inside the simulator. Manchester City and The Open recently agreed a partnership to promote the world’s oldest golf competition, which […]
the7stars has won London Southend Airport’s media planning and buying account after a competitive pitch. The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services. The partnership follows London Southend Airport’s […]
Field Marketing and Brand Experience’s Brand Engagement week went off to a cracking start as Industry leaders from around the country assembled at The Woodman, Highgate, for an evening of food, drink and networking. Simon Burton compèred the FMBE pub quiz which saw more than 50 attendees go head to head to demonstrate their wealth […]
Award-winning advertising agency Hunterlodge has enhanced its team with two appointments; Dominic Mellin as senior media planner and Kim Michael Bowles as senior project manager. Mellin reports to Paul Phillips, head of media in his new role. He is tasked with planning integrated, cross-channel media strategies, ensuring that all activity drives towards achieving client objectives, […]
Roust vodka brands have been ranked among the TOP 100 Spirits Brands Worldwide by Shanken’s IMPACT magazine, a leading source for alcohol beverage industry statistics. Russian Standard Vodka remains unrivalled as the world’s #1 Russian premium vodka. With sales of 3.3 mln 9l cases in 2016, Russian Standard Vodka has risen to the 17th place […]
Experience Engine is a new world promotional staffing agency specialising in Tech and International led activations for businesses across sectors with high aspirations in these areas. We believe that Experiences come first. Every time. The role of a ‘Brand Ambassador’ has never been more prevalent, as brands looks to differentiate and communicate their brand messages. Julie […]
Brand Engagement Week (16th – 22nd October 2017), a project set up by the FMBE team, officially launches today. The week will be a week long set of events showcasing live and interactive sales and marketing techniques. The project gets underway this evening in consultation with an industry panel of 60 experts many of whom […]
The operators of Mattel Play! Liverpool say visitor numbers to the children’s attraction have “exceeded expectations” during its first year of opening. It comes as children from across Merseyside joined The Fat Controller for a special birthday celebration at the waterfront attraction to mark the 12 months since the family entertainment centre launched as the […]
Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]
Technology giant LG has renewed its B2B events contract with Brand & Deliver for a twelve-month period, following a successful year in which the agency delivered over 40 events. Brand & Deliver will provide content and production services to LG’s Home Entertainment and Home Appliances divisions, including internal and trade events. Brand & Deliver has […]
RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]
Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines. Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station. One unit, dressed […]
Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn Strategic divestment and marketing communications help to strengthen brand Brand value growth rates of >40% mean Sinopec and PetroChina could overtake Shell this year Every year, Brand Finance values the brands of thousands of the world’s biggest companies. Brands […]
Sense has promoted account director Kelda Reddrop to head up its staffing arm, Real People. In her new role as staffing director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors. Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically […]
Advantage Smollan Limited has announced its pending acquisition of Combera Group GmbH. Combera is a specialist in outsourced sales, merchandising, auditing, activation and engagement with operations in 13 European countries and a partnership network that extends to many more. The completion of the acquisition is subject to customary closing conditions, including receipt of all necessary […]
This March sees the installation of a skip in Hoxton Square. The skip forms the heart of a new series of conceptual art events in London. With themes of death and love, the series of installations will bring art to unexpected places. Skip Gallery has been created by Catherine Borowski, Managing Director and Founder of […]
In partnership with Universal Pictures’ The Fate of The Furious, Castrol Edge has created its most ambitious performance driving challenge to date: Titanium Ice. Castrol Edge’s short Titanium Trial film will be released on March 16, 2017, in advance of the theatrical release of The Fate of the Furious in April 2017. The challenge offers […]
Tu at Sainsbury’s has taken fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a range of looks from Tu’s Spring collection, which will react and change in accordance with Britain’s erratic […]
FMBE Awards has announced a bold new initiative that is set to harness the energy of thought leaders and core protagonists of our industry. Brand Engagement Week, 16-22nd October 2017 is set to give access and insight into the people, process and technology that underpins live and interactive sales and marketing. Events Director for Brand […]
Following a competitive pitch, the retail division of experience agency TRO has been appointed to deliver the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster. Launching Spring 2017 in Milton Keynes, the EV Centre will unlock the true potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first […]
After a competitive pitch, brand activation agency N2O has been re-appointed by Superdrug to manage all experiential and shopper marketing activity in the ‘Superdrug Experience’ programme. N2O South, based in Maidenhead, Berkshire, has been delivering campaigns for Superdrug and its key suppliers – including Coty, L’Oréal, Procter & Gamble and Unilever – in stores across […]
Dassault Systèmes has announced that DS Automobiles, the premium brand of PSA Group, is using the “Virtual Garage” industry solution experience to fully support the launch of its new SUV, DS 7 Crossback, unveiled at the 87th Geneva International Motor Show. With this, DS Automobiles transforms its showrooms and invigorates the car buying experience by […]
Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]
Spafax, provider of in-fight entertainment and entertainment curation, media sales, and content marketing, has announced the recent appointment of Tullia Vitturi di Este-Lochra as head of luxury & international partnerships. Vitturi di Este-Lochra leaves the position of head of luxury at the Wall Street Journal, London to take up the position, in which she will be […]
Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]
Conscious Communications, has appointed Paul Flower as Creative Director in response to client demand on its in-house design team. Paul has over 20 years of marketing industry experience from a range of agencies based in London, Cambridge and overseas. Paul previously co-owned a creative agency in Cambridge and has been involved in a variety of […]
After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers. The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]
Following the success of pop-ups at Sanderson and Bluewater in 2016, Smith & Sinclair return with The Flavour Rooms, Carnaby. Partnering with Tanqueray London Dry Gin, Smith & Sinclair are presenting a one-of-a-kind cocktail bar downstairs serving a bespoke collection of four Tanqueray cocktails which guests are encouraged to get creative with, letting their imaginations run […]
Global children’s charity Theirworld has launched a campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality. #RewritingTheCode aims to raise awareness of the attitudes that prevent girls and women around the world from achieving their full potential. Theirworld has teamed up with WPP agencies […]
Farnborough International Ltd has appointed GES as official delivery partner for the new Hall 1 at Farnborough International Exhibition & Conference Centre. The new venue, which opens in spring 2018, is set to become one of the UK’s foremost meeting and exhibition destinations. The purpose-built structure boasts more than 20,000sqm of flexible event space, including […]
Pictures Experience has launched a new high-tech version of the selfie, which starts with a close-up and then zooms out further and further so the picture includes surrounding scenery. Created for use at festivals and outdoor events or as a part of experiential campaigns, the new Panoramic Selfie works by combining close-up selfie images taken […]
Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]