A look back and thank you – with category-by-category links – from FMBE’s publishing and awards director, Frank Wainwright
What a year! I’ve just finished editing through the bitesize category overviews and these will link from this page (and this page from the results page) so that they are always easy to find and look back upon.
For our winners, I hope these pages will be somewhere you can return to. These achievements are landmark occasions in a career and in the progress of your agency or brand and with FMBE you can be sure you have reached that status with fair consideration via a panel of judges who are beyond the reach of many. The makeup of our judging panel is a personal labour of love, created through my editorial connections, with every one of them bringing top level client experience or direct category relevant expertise. There are no current agency personnel of the list, and never have been, because when I started these awards, I hated seeing winners rightly or wrongly being undermined by having an insider on the panel.
I have sometimes played a long game to recruit new judges. James Williams, first time judging this year, is a good example. James has been a leader of Coca-Cola’s Olympic sponsorship programme for many years and was Head of Brand Experience at Coca-Cola as far back as 2006. In 2012 he was director of the Olympic Torch Relay. He finally bowed out after being general manager and vice president of the Tokyo 2020 event held in 2021. James has wanted to play a part in our panel for many years but unsurprisingly enough our summer judging schedule conflicts with the Olympic Games! When he stepped down, I saw the opportunity, and so did he. It was great to have him on board. James joined our panel of industry leaders whose collective experience is immense.
My category write ups are intended to give you a snapshot of the key talking points at judging. I have edited through these with a raging fever this week, so I’m hoping they all read correctly!
Here are links to the category-by-category write ups as follows:
Many special thanks to these sponsors and suppliers: