Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]
Multi-brand National BBQ Week is returning for the 22ndyear. One of the UK’s top awareness weekshas been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]
A pioneering community shopping centre is converting footsteps of visitors into rewards in a global first for shopping centres. Ellandi-owned The Mercury, nestled in the heart of East London, is embracing renewable energy and clean technology by introducing an energy and data walkway at its entrance. The shift from ‘shopping trip’ to ‘shopping experience’ is […]
WKD and Raptor have joined forces to kick off the summer with the launch of the new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]
Independent events specialist Wonder London has launched the first in its Google Cloud Summit EMEA event series of 2018, spanning six cities. The first 2000 delegate-strong event took place in Madrid at the Kinepolis Ciudad de Imagen. Following the success of Wonder London’s production of the 2017 Google Cloud Summit series, the first event of […]
Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]
Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018). Founded by Andrew Douglass and created by live event and experience […]
Publicis Media has announced the promotion of Erica Taylor to the role of managing director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models across all business units. Working closely with the trading leads in each of Publicis Media’s six agencies, Zenith, Starcom, Performics, Digitas, Spark Foundry and Blue […]
Ten years after the first Howard’s Way Walk, events professionals are training hard for their annual challenge, which this year will take them over an 87-mile stretch of the Ridgeway over the weekend of 8-10 June. The organisers have announced that 2018 will mark the fundraiser’s eighth and final big walk. Initiated by freelance logistics […]
Weber is bringing grilling to the city with the launch of a unique pop-up eatery. The ‘barbecue balcony’ arrives in London on 10th May and will be situated in Kings Cross until the 13th May as part of its tour of major European cities. Located from the 10th – 11th May in Pancras Square before […]
In celebration of Hovis partnering with Paramount on the release of the animation, Sherlock Gnomes, Hovis, working with Hot Pickle, has re-created 221b Bakery Street as part of an interactive experience in the run-up to the film’s launch. With the mobile bakery taking centre stage and serving Hovis Best of Both toasties, the experience is further brought to life with […]
McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]
The Big Lottery Fund, the largest funder of community activity in the UK, has appointed creative agency 23red to lead a new campaign promoting early childhood development. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and […]
Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]
e2b, a leader in brand logistics, demonstrated its ability to deliver for multiple clients when it dismantled and re-built several exhibition stands for a number of major food and beverage brands, in under 12 hours, at this year’s London Coffee Festival and Food & Drink Expo. The major challenge for e2b’s experienced team was the […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Field Marketing agency Powerforce has been recognised as a Great Place to Work in this year’s ranking along with 127 other UK organisations. Camaraderie, credibility and fairness are the top 3 reasons that have been cited by employees as to why Powerforce is such a ‘great place to work’. There are many other positives reflecting well […]
Zeal has been awarded the title of UK’s most recommended Promotional Marketing Agency. The Recommended Agencies Register is an awards organisation that invites clients to anonymously rate their agencies based on performance across a range of key metrics – strategy, creativity, service levels, value for money and results. In the run up to the awards, […]
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson into the newly created role of client service director. She is joining from Vividbrand, where, as business director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo Burnett, […]
Freeman, has announced the acquisition of Comotion Consulting Ltd (Comotion), a UK-based consulting company that specialises in delivering customer-centric strategy, transformation and talent solutions to clients globally. With the acquisition of Comotion, Freeman builds on its strategy practice delivered through the agency services of FreemanXP. In the four years since its foundation, Comotion has built […]
TruRating, a technology company specialising in point-of-payment customer feedback solutions has announced the appointment of Gareth Johns as chief data officer. The hire of the former Starcount Insights and Dunnhumby heavyweight comes on the back of an impressive growth spurt for the startup, which has now collected over 26m customer ratings across the UK, Canada, Australia […]
Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary. Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]
Slingshot has announced that it has been appointed by London’s Southbank Centre to manage its commercial rights for Wintertime – the UK’s largest celebration of winter culture. Slingshot Sponsorship will handle all commercial rights and partner opportunities ahead of the 2018/2019 event. Over the event which spans three months from November 2018 to January 2019, […]
Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch today (April 23) of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live […]
Global entertainment and media agency, Spafax, has brought together KLRU-TV’s PBS series Austin City Limits and American Airlines, to offer episodes from the concert series on board American Airlines flights. The partnership provides American Airlines with unique, high-quality entertainment for its passengers. The American Airlines Austin City Limits-branded video channel features a variety of musical genres and artists. […]
Customers travelling through Baker Street Tube station on Monday April 23rd found that the station had been ‘taken over’ by gnomes to celebrate the forthcoming release of the new ‘Sherlock Gnomes’ film (previewing in cinemas on 5-7 May, opening nationwide on 11 May), the sequel to the 2011 film ‘Gnomeo and Juliet’. Throughout the day, […]
Over 1,500 people joined the Great Festival of Innovation in Hong Kong to hear from 160 world leading experts and enjoy over 25 showcases of innovative new businesses, ideas and technology. Conceptualised and developed by event and experience agency, Innovision – working to a brief from the Department for International Trade – the Great Festival brought […]
Exhibition and display specialist manufacturer Tecna Display is celebrating being awarded the Queen’s Award for Enterprise for a second time, having received the first in 2012. Tecna Display was awarded the accolade for outstanding achievement in the category of international trade. The award represents the highest honour that a UK business can receive. They are awarded […]
rehab, the creative technology company, has announced the launch of Recycle That, a new Google Home voice skill to help take the confusion out of recycling. On Sunday -World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That, which makes it […]
Landsec has announced that Bluewater has won a duo of awards for the Chapel Down and Shepherd Neame seasonal pop-up shops at the annual Revo Opal Awards. The awards in the ‘Pop Up Shops/Temporary Lets’ category acknowledge the positive impact of commercialisation activity on retail and leisure environments. The unique showcasing of Britain’s oldest brewer, […]
Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]
Broadwick Live has announced that it is part of the Association of Independent Festival’s (AIF) Drastic on Plastic campaign to eliminate single-use plastics in festivals by 2021. More than 60 independent festivals are joining together to: ban the use of plastic straws on-site this season as a minimum first step – and eliminating all single-use plastic at […]
AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]
Reed Exhibitions, have extended their contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai. Airport Show is the latest of a series of technology-enabled exhibitions already delivered by Visit & Poken across leading organisers in EMEA. The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, […]
Cargo Systems Inc from Cargo Systems Inc on Vimeo. The rideshare commerce startup brings satisfying snacks, beverages, and daily essentials to passengers and helps drivers earn up to $500 more monthly Cargo, the in-car commerce platform for the rideshare economy, opens the lid on a partnership with The Coca-Cola Company to offer cold beverages […]
TruRating, a technology company specialising in point-of-payment customer feedback solutions has announced an official extension with Magento Commerce. TruRating is now available for Magento merchants looking to select innovative solutions that enhance business operations. In addition, the TruRating solution, which began as an instore service when the company was founded in 2014, is now available to all […]
Britain’s love of binge-watching shows no signs of slowing. However, the more shows watched, the less exercise is had, impacting TV lover’s health. With this in mind, David Lloyd Clubs has announced the launch of PTVs, a team of personal outdoor running coaches with digital screens strapped to their backs. People run after the coaches […]
Thomas Public Relations has announced that Thomas PR President and CEO, Karen Thomas, has been selected as a judge for the 2018 Stevie Awards – American Business Awards, judging categories in American technology innovations and public relations campaigns. Created in 2002, The Stevie Awards are the world’s premier business awards. The awards honour and generate […]
The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]
Ultima Displays, solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display any brand message and is unique to the portable display market. The full range will be unveiled for the first […]
The Mercers’ Company has announced that designer interior brand Swoon has launched a 3,800 sq ft pop-up showroom at 7 Mercer Walk to coincide with their brand refresh and will open until April 29. Swoon adds to the eclectic mix of stores available to customers within Mercer Walk and St Martin’s Courtyard. The showroom opening follows […]
Publicis Media has announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to […]
Freeman has announced it has acquired digital technology company Info Salons, a provider of registration and attendee database management solutions. The acquisition enables Freeman to integrate the trusted registration solution into its comprehensive event management offerings while also extending its global presence. “We’re always looking for ways to simplify the event and show planning processes for our […]
Studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman has. That’s 200% more, or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one […]
Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]
David Jones, founder of You & Mr Jones has announced that Rebecca Sykes has been named Global CEO of video content creation network Mofilm. Promoted from her role as managing director of Europe for Mofilm, Sykes will now lead the growth and development of the tech-driven, diverse community of filmmakers, reporting directly to David […]
Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]
The Chartered Institute of Marketing (CIM) has named Brand & Deliver the 2018 Agency of the Year in the Marketing Excellence Awards. It marks the second time the agency has won the award. CIM’s mission is to create marketing advantages for the benefit of professionals, businesses and society with a focus on export, data and […]
Abercrombie & Fitch will be opening its second UK location this August in Manchester. The global retailer plans to open its first prototype store in the UK at intu Trafford Centre. The new 5,554 sq. ft. Abercrombie & Fitch space, is one of eight new prototype stores that have been completed since the initial launch of the […]
Craig Wildman joins brand experience agency 2Heads as their global managing director. Craig comes with more than 20 years’ experience of financial, commercial, operational & client management, across the digital, PR, experiential and creative industries arena, most recently as Global COO at The Communications Store. In his role at 2Heads, Craig will have responsibility across […]
Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]
As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]
Home furnishings start-up, Stitched, successfully pitched to secure mentoring from leading digital marketing agency Pack. The pitch took place as part of the package made available by London Business School’s incubator programme. Stitched and Pack will work together for a minimum of 6-months. Stitched, a bespoke curtains & blinds retailer that uses 3D technology to enable […]
On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, head of personal investing at LGIM said: “We are excited […]
Anthony Joshua stopped traffic on Oxford Street on April 11th as the unified heavyweight champion attended an event with JD Sports. The WBA, IBF, WBO and IBO king was attending an event at JD’s flagship store in which over 100 customers got to meet Anthony in person. Following his recent win over Joseph Parker, Joshua […]
Icon Retail, part of CSM Live, produced and installed all elements of the Ted Baker ‘Colour by Numbers’ pop-up shop at London’s Old Street Station. The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks. The Icon Retail team worked through the night for a week […]
Human strategy partner, Firefish, has announced another strong year of growth as it unveils its new positioning: ‘Unconventional Thinking; Uncommon Sense’. Year-on-year revenues for the Firefish Group grew in 2017, with a doubling of profits across the business. The growth was driven by Firefish US, up 39%, The Numbers Lab (the quant division) up by 17% and kids consultancy The Pineapple Lounge up […]
Fyans will be tasked with sharpening the media planning and buying offering to ensure it expresses the company’s ‘Boundless’ mindset, and to grow it as the market seeks independent and nimble alternatives to the faltering network and holding companies. Fyans has extensive experience in a wide range of sectors including travel, finance, automotive, FMCG, QSR and […]
Starcom has announced the promotion of Elliott Millard to managing partner, head of planning, at Starcom UK and the appointment of Kay Martin as managing partner, clients. The changes strengthen Starcom UK’s senior leadership team, which has undergone rapid growth in the last 12 months with major wins including Puig, Kraft-Heinz, FCA and Visa. In […]
Creative events agency Wonder London has announced that Steve Boatman has joined the team as its new production director, starting immediately. Reporting directly into Scott Micklethwaite, recently promoted to head of production, Steve will be responsible for leading and managing the production team on a day-to-day basis, as well as overseeing all production-related output at […]
Jack Wills is opening a new store at intu Watford’s 400,000 sq ft extension. Owner intu has signed up the fashion retailer for a 5,000 sq ft store within its £180 million expansion of the shopping centre. The development will create a 1.4 million sq ft retail and leisure destination at the heart of Watford […]
Elvis has announced a newly refocused agency positioning: Unexpected and Unforgettable. In a world of ever expanding tech and data opportunities, Elvis are demanding constant reinvention from their clients and themselves to keep the brands they work with at the top of their game. Unexpected and Unforgettable represents Elvis’s definition of creativity. A shorthand for […]
Harrogate-based spirits brand, Slingsby, has entered into an agreement with major multinational travel retailer World Duty Free to list products from itsspirts portfolio across a number of its major airport outlets. From April 2018, Slingsby’s London Dry and Yorkshire Rhubarb gins will be available to purchase across four World Duty Free stores (Leeds Bradford, Newcastle, […]
Kerry Foods is moving into the realms of chicken sausages for the first time, following extensive consumer insight. Sporting the same taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, marketing director for meats at Kerry Foods, said: “At Richmond we’re all about bringing people together, […]
iD has announced a major shift in positioning, strategy and structure. The agency, established in 1993, has led the way in the rise of the experiential sector delivering major campaigns for hundreds of clients including Britvic, Unilever, Nestle, Co-op and Nespresso. Paul Ephremsen, one of the two original founders, is back leading the agency after spending […]
Stack, part of MSQ Partners, has appointed Mark King as its first chief data officer. King will take up his new position with immediate effect, reporting into Stack’s CEO Ben Stephens. He will work across Stack’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative and actionable data insights are at […]
intu has signed international frozen yogurt brand Tutti Frutti to intu Watford’s retail and leisure mix. Founded in Southern California in 2008, Tutti Frutti is one of the world’s largest self-service frozen yogurt chains operating in countries including Australia, Canada and Malaysia, and is the latest brand to embrace the ‘free-from’ foods trend as it […]
Transactional media business, itransact, has announced the appointment of Rob Elms, previously sales director at JCDecaux, to the role of head of itransact to oversee the accelerated growth of the business across all its transactional channels, retail and E-tail partners. As head of itransact, Elms will continue to build and improve the retail customer touchpoints […]
Sol Rogers, Founder and CEO of Rewind , will chair BAFTA’s new Immersive Entertainment Advisory Group, which will advise BAFTA on the future of immersive entertainment. The group will take over the work done by last year’s Virtual Reality Advisory Group and will deliver its recommendations back to BAFTA within the next twelve months. The […]
Space has announced that it has been appointed to work with skincare company Nivea, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. Nivea has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising millions […]
Provision Events has recruited Matt Lomasney, former head of production at ‘Because Experiential Marketing’ as its own head of production. The move comes as PVE continues to develop its integrated experiential services with its partner CSM Live and sister agency Provision Design. Lomasney, who had been with Because for 5 years brings a wealth of […]
Landsec has announced that Service Management Group (SMG), who measure and analyse guest satisfaction across Landsec’s retail portfolio, has presented Bluewater with their ‘Top Partnership Insight’ award at their annual conference in Las Vegas. The guest feedback initiative was acknowledged from SMG’s worldwide client base of 500 leading businesses, with only seven awards given in […]
The Camden Watch Company has announced Young Entrepreneur of the Year, Jackie Fast as its new brand ambassador for 2018. Jackie, an entrepreneur who is best known for securing sponsors for some of the world’s biggest platforms, will be exclusively designing a watch and supporting the brand through a number of exciting events this year. […]
Fox Networks Group has teamed up with Kinetic and Mindshare to launch a digital Out-of-Home campaign to amplify the release of its new espionage drama series, ‘Deep State.’ The core campaign – developed by Kinetic’s full service creative division, Kinetic Active – will comprise London wide digital out-of-home activations between 30th March and 5th April, with projections […]
Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove that achieving great, natural looking brows doesn’t have to be extreme. Hovering 65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or […]
IRI has announced that it has appointed Olly Abotorabi to the newly created role of senior regional insight manager. The role has been specifically created by IRI to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends. Olly […]
Publicis Media has announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as global practice lead, Commerce, Publicis Media, and report into Digitas Global brand president Michael Kahn, who will […]
Spark Foundry has announced the appointment of Chris Boothe to the role of global brand president effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling Spark Foundry’s unique brand proposition across 60 global offices in 35 countries. As global brand president, Boothe will be responsible for driving growth […]
Everton Football Club has been recognised for their work with two commercial partners at the UK Sponsorship Awards – with Blackwell Global and Sure picking up gold in their respective categories. Blackwell Global’s #BluesChallenge campaign beat off competition to win the ‘Best First Time Sponsor’ award. Wayne Rooney and Jordan Pickford were amongst the cast […]
Magix has released Photostory Premium VR, their latest software that complements Magix’s Photostory product family with a new way of editing photos and videos. The program includes a set of VR functions, the full functionality of Photostory Deluxe and other additional effects. Photostory Premium VR offers users various options to create interactive VR presentations. 360° […]
In February, Identity appointed Toby Havord as experiential account director, heading up the experiential department in the business development team. Toby has over 20 years of experience within experiential marketing, producing large scale roadshows, events and product launches for the likes of Adidas, BMW, Diageo, Heinz, Kellogg’s, Samsung and many more. Toby’s experience in the industry has allowed him to […]
For a second year in a row, GottaBe! is touring and sampling with Dorset Tea. The campaign kicked off on Sunday, 25th March at Swanage Pier, where the vintage Dorset Tea Unit appeared with plenty of free cups of tea. Similar to last year, the Dorset Tea Unit is traveling the breath and depth of the Jurassic […]
British Land, joint owners of Meadowhall, has announced continuing investment as five major retail brands take inspiration from the redesigned centre and commit to significantly improving their own stores. River Island, Ted Baker, Footasylum, Primark and Molton Brown have invested a combined £6 million in improving the design and function of their stores at Meadowhall. […]
Promohire have been appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. Promohire converted on of their H-Vans and hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London […]
Foodservice Catering Equipment specialist, Nisbets Plc. has announced the appointment of Lynn King into the newly created role of customer experience, brand and marketing director’. Lynn brings a wealth of marketing experience into the position having delivered significant results within a number of senior marketing roles, most recently as vice president brand & customer development […]
Independent creative agency, RPM are once again working with Mondelez on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual of Easter […]
Thorpe Park Resort has announced its latest attraction The Walking Dead: The Ride – the first ever rollercoaster that charges mobiles with the screams of its guests and vibrations from the ride. The launch comes as it is revealed that running out of battery life on phones is the biggest phobia for 68% of millennials. Train carriages on The […]
Primesight has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, […]
Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street. It offers passers-by the opportunity to find hidden cookies […]
adam&eveDDB have launched their second campaign, Project 84, for CALM (The Campaign Against Living Miserably), a charity dedicated to preventing male suicide. The work aims to initiate conversation and action around male suicide prevention and bereavement support. The 84 sculptures are a visual representation and poignant reminder of the tragic statistic that 84 men take […]
Experiential and production agency, Mobile Promotions, has announced David Walley as its new CEO following his significant investment into the company to facilitate ambitious expansion plans next year. After over 30 years building the company into a multimillion pound business with blue chip clients, Robin Carlisle will take up the role of Chairman with a […]
The organisers of the historic Burwarton Show, who are celebrating their 127th year, have confirmed that they will be using SimpliWiFi for the fourth year running. Held annually at Burwarton near Bridgnorth, Shropshire the show regularly attracts several thousand visitors. This year it will be held on 2 August 2018 and has already confirmed a […]
eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]
Argos is launching the ‘home from home’ workout space to offer a variety of free fitness classes to the public. Argos, which offers more than 2,000 fitness products in its extensive range, has collaborated with brands to offer the workouts. FitBit, Reebok and USN will all be lending expertise, with fitness specialists such as Carly Rowena, Bradley Simmonds […]
Freeman has launched Blueprint, its web-based floor plan management system designed to transform the way show organisers plan, manage and sell event booth space. Originally launched in 2009 in the European, Middle Eastern and Asian markets as ShowPlans, Freeman is now launching the platform in the U.S. with a new name and new features. Blueprint […]
TRO has been appointed to deliver the national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC). Aimed at an adventurous target audience, TRO has devised a bold experiential campaign for the X2 consumer launch, which sees a partnership between BMW and top bouldering centres across the UK. Entitled the […]
McCann London and search engine Bing have constructed the “Bing Search Bar” – a juice bar at AdWeek Europe, where conference goers pay for their refreshments with a search. The concept of gaining something you really want simply by searching on Bing is a way of bringing to life the principle behind Microsoft Rewards. This […]
To celebrate the release of the prehistoric comedy adventure film, Early Man, an engaging augmented reality character trail was launched at Bluewater throughout February half-term. The experiential activity formed part of Landsec’s exclusive partnership with Aardman and StudioCanal, to bring Early Man to life across its portfolio of retail and leisure destinations. Following the launch […]
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]