Denvir Marketing boosts retail team with Tesco appointment

Denvir Marketing has announced the appointment of Danielle McCann, former Tesco Marketing Manager for Scotland, in the new role of Client Director. Having built an outstanding reputation as Scotland’s leading experiential and retail marketing agency, Denvir is investing heavily in its retail and events service, taking it to an even higher level. Overseeing all accounts for the experiential and retail activation side of the business, Dani will play a key role in Denvir’s continued growth and success in 2017, and beyond.

Dani began her career in the Tesco Management Scheme, advancing quickly to take the role of Marketing Manager for Scotland, which she held for over three years. During this time, her outstanding ability to manage large scale projects and build lasting professional relationships was exemplified. Dani oversaw the accounts of more than 150 local Scottish suppliers, managing their product’s retail activation in 213 stores. Later, her strong professional reputation among suppliers led to Dani accepting a position with Mackies of Scotland. Here she acquired invaluable supplier experience, before joining Denvir Marketing in May this year.

Suzanne George, CEO of Denvir Marketing said: “We’re delighted to have Dani on board. She is joining us at a very exciting time, with a large number of high profile campaigns ready to launch. Our team have a great reputation for experiential and retail activity, and it is an area of our business we are committed to making even more exceptional. With her experience Dani and Denvir are a great fit to make this happen.”

With the experience and knowledge gathered from her career so far, Dani is an excellent fit for Denvir. As Client Director, she will oversee all experiential and retail marketing campaigns; something the Stirling based agency has built a leading reputation for across Scotland. Bringing to the table her long established relationships with suppliers throughout the country, this area of business looks set to go from strength to strength following Dani’s appointment.

Denvir has always strived to inject energy and fresh thinking into campaigns; delivering added value for clients including Tesco, QMS, Highland Spring, Lactalis and McLelland. Having brought an experienced young professional into a leading role, with first-hand knowledge of clients’ needs, Denvir is well placed to ensure this continues going forward.