IRI appoints Olly Abotorabi to regional market insights role

IRI has announced that it has appointed Olly Abotorabi to the newly created role of senior regional insight manager. The role has been specifically created by IRI to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends.

Olly will create macro and micro insights and drive thought leadership based on IRI’s big data and analytics capabilities across key consumer markets to help clients make better decisions and grow their business. Based in the UK, Olly will lead on all regional market insight programmes and support the needs of teams across IRI countries, including Europe and South Africa, and working closely with his peers in the US and APAC.

With 12 years experience in FMCG, Olly moves from his role at IRI as a specialist in the FMCG snacks industry across Europe. He previously worked as category & insights Manager for Tangerine Confectionery and as an Insight Analyst at SSL International.

Olly will report to IRI marketing director Europe and South Africa, Anne Lefranc, who comments: “This is a really exciting development for IRI and is in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment – food bashing, more regulations, price wars, etc. Olly will use his experience of the international consumer goods market to deliver incisive and strategic market and customer insights and give inspirational thought leadership perspectives on the consumer goods industries. He will be a huge asset to our client base.”

Olly Abotorabi, adds: “I’m really looking forward to taking on this challenge, developing a compelling and insightful regional view of the fast-changing FMCG market, which I hope will inspire the consumer goods industry and retail across the region”.