Benefit Cosmetics launch the Extreme Brow Bar
Posted by
Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove that achieving great, natural looking brows doesn’t have to be extreme.
Hovering 65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or style, will receive £100 in brow products for braving a ‘sky high’ professional brow pampering.
Benefit will be parked up offering passers-by the exact same treatment from the comfort of its trusted brow bar on wheels, the ‘BrowMobile’.
According to head make up artist and brow expert Lisa Potter-Dixon, many women are worried about facing the wax strip or tints for fear of a mishap that leaves them with extreme looking brows. Lisa says; “The temptation can be to do it yourself, but one wrong hair can ruin your whole brow shape. Having your brows serviced by a professional every four to six weeks will make your brows look fuller and more defined, yet still completely natural for your face shape and skin tone”
Anyone who can’t make it down to the Extreme Brow Bar, can drop their tweezers into any standalone Benefit Boutique until 22nd April 2018 to receive 15% off any brow service or product.
Benefit’s Extreme Brow Bar will be at Gabriel’s Wharf on Tuesday 10th April.
