Blink Brow chooses King’s Road for London location

Sloane Stanley has announced that Blink Brow Bar has chosen to join the King’s Road this summer for their next permanent site.

Located at 341 King’s Road, Blink Brow Bar’s 889 sq ft unit joins the brand’s global portfolio of over 30 locations, offering a wide range of convenient and accessible drop-in brow and eyelash services. Since launching the brands first walk-in threading bar in 2004, Blink Brow Bar’s founder Vanita Parti has spearheaded the brow business, winning an MBE for services to the Beauty Industry along the way.

Blink Brow Bar’s permanent location will also offer soothing treatments and will launch officially in September after trading in a temporary fit-out throughout the summer. Located opposite Blink Brow Bar is The Cherry Moon, a fashion e-commerce platform that launched its first bricks and mortar store earlier in the year.

Commenting on the news, Hannah Grievson, property director at Sloane Stanley said: “Blink Brow Bar is a brilliant addition to the King’s Road with their innovative and convenient ‘fast beauty’ approach which appeals to modern lifestyles and more specifically, the Chelsea audience. Wellbeing concepts in particular benefit from the high footfall on the Kings Road, that boosts drop-in appointments. The store will be a testament to the popularity of the brand and perfect match to our location within the heart of Chelsea.”

Vanita Parti, founder of Blink Brow Bar added: “September marks another fantastic milestone for Blink Brow bar, with the announcement of our next permanent store. Having had a longstanding dream to open a bar on the iconic King’s Road, it’s a real triumph for our brand’s expansion to have sealed this deal. With a flexible drop-in service and award-winning products, our concept fits in perfectly within the bustling lives of Chelsea residents and professionals.”

Savills and Miles Commercial represented Sloane Stanley. Blink Brow Bar represented themselves.