Dee Set acquires Tactical Solutions

Midlands based retail services provider Dee Set has added one of the UK’s leading field marketing agencies to their portfolio.

Headquartered in Staffordshire and with a 3,500-strong workforce, Dee Set is a £125m turnover group supporting retailers and brands to drive sales and efficiencies through their range of services.

Established in 2001, Tactical Solutions work with some of the UK’s biggest brands in the retail and FMCG sectors.

Completing over 3,500+ store visits each week, Tactical Solutions drive brand sales, product availability and data-led insights utilising their bespoke software.

This deal further expands Dee Set’s field team which is the largest in the UK, enhancing their service proposition with complimentary technology and in-store expertise.

Greg Phillips, CEO of Dee Set said: “We are delighted to have acquired a forward-thinking business with passionate colleagues and a data-driven offer that aligns perfectly to our strategic direction.

“Working with a host of high profile brands, this acquisition further develops our unique proposition and cements our status as the UK’s number one field marketing and merchandising company.“

Dee Set and Tactical Solutions joining forces will provide unique retailer access, image recognition technology and brand engagement capable of delivering market leading ROI.

Cathy Evans, MD of Tactical Solutions added: ”We are really excited by the opportunity this gives us to leverage the strength and expertise Dee Set has in areas that will enhance our product offering to our customers.

“We have some exciting initiatives ready to launch which will step change our data and insight capabilities with the additional benefit of working with Dee Set, this will enable us to achieve our ambitious growth plans over the coming months and years.”

This deal compliments Dee Set’s multi-million pound investment in data and technology and follows on from the success of their recent acquisition of e-tailing business, White Hinge Ltd.