Brand Belief sets off on multi-brand World Food sampling tour
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A new supermarket roadshow – World Foods Focus 2012 – is aiming to lead the way in bringing brands together to give its sponsors major competitive advantage in a key market.
Launched on the 30th April and running for five weeks, the campaign will focus on authentic and mainstream world foods from the UK’s most popular country cuisines and ways you can ‘Eat Around The World’ at home.
Comprising both ambient and chilled, the overall world foods market is estimated to be worth around £1.5 billion at retail and growing at +11% pa, with the major multiples accounting for approximately 78% of all world foods sales. So, with robust growth and an increasing consumer desire for spicier foods, world foods are hot!
The roadshow, running in the south and the Midlands, will directly engage with around half a million consumers, and distribute up to 300k quality data-supported samples.
World Foods Focus has secured support from leading sponsors such as Old El Paso, Amoy, Encona, Lee Kum Kee, Thai Taste, East End, Tiger Tiger, Go-Tan, Bevelini, Tymbark and Kohinoor.
Run by promotional marketing agency Brand Belief, the World Foods Focus campaign and especially the roadshow will be creating a buzz throughout May and June and helping to connect consumers and brands by encouraging them to ‘try and buy’.
