Sampler and Flavor Sampling form strategic partnership
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Sampler, the leader in omnichannel product experiences, has teamed up with Flavor Sampling, The UK’s leading Integrated Sampling Agency.
The strategic partnership is perfectly positioned to expand Sampler’s digital capabilities further into the UK markets, and enhance Flavor’s integrated Sampling offering – through digital sampling, remarketing across multiple sampling channels, and enhanced measurement and insight capabilities.
As a combined force, both organisations will continue to drive the modernization of product sampling as an effective marketing and innovative channel which can accomplish far more than trial & awareness..
Founder and MD of Flavor Sampling, Richard Lloyd-Williams said: “We have been fans of Sampler for some time, and are thrilled at the prospect of driving the evolution of the Product Sampling industry alongside such an influential and forward thinking organisation. We’ve been fortunate to have had incredible growth over the last three years, and this partnership exemplifies the strength and depth of sampling solutions that we are continuously evolving as part of our Integrated Sampling model.”
The COVID-19 pandemic and subsequent lock downs accelerated the growth of Digital & In-Home Sampling channels as brands searched for alternative methods to get consumers to try their products without being able to rely on the same level of in-store foot traffic.
Sampler led this revolution by delivering an end-to-end consumer sampling experience that creates meaningful relationships between consumers and FMCG brands. Consumers receive targeted product samples in the comfort of their own homes while voluntarily providing feedback on their experience. This also enables FMCG brands an opportunity to continue the conversation through personalized 1:1 remarketing strategies.
After its most successful year to date, and following a recent financing round, Sampler is focused on growing its global footprint to meet the increased demand of global FMCG brands.
Chief Revenue Officer of Sampler, Garret Kowalyshyn noted: “In this complex market environment, FMCG brands are under tremendous pressure to make every marketing dollar work harder than ever before. With the days of spray & pray executions long gone, FMCG brands are looking to create meaningful omnichannel product experiences that are more measurable & targeted. We’re extremely excited for how our partnership with Flavor can enable their clients to add a robust digital element to their integrated sampling campaigns”.
