Gottabe! reaches out to minority audiences for Ding.com
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GottaBe! has announced its new campaign for Ding.com, the international mobile top-up brand. The campaign aims to drive top-up transfers and app downloads, in order to help ethnic minority populations, connect with their loved ones internationally.
Launching on April 29th, the campaign highlights Ding.com’s work with ethnic minority populations in the UK, enabling users from over 20,000 sending corridors to connect with family and friends.
The multichannel campaign will include radio, TV, PR, programmatic and influencer marketing, as well as events which will take place in London, Birmingham, and Manchester.
Martin Rothwell, Client Relations Lead at GottaBe! said:
“Our unique understanding of minority audiences, and our ability to effectively reach them, will be integral to the success of our partnership with Ding.com.
“We are excited to work with the team at Ding.com to help them connect with their target audience, focusing on increasing category and brand awareness.”
Hannah Brotherton, Senior Brand Manager at Ding.com added:
“GottaBe! bring a wealth of experience working within community, particularly in the financial services sector. The partnership brings a unique knowledge of community, that will help us reach key targets within the UK and across the globe.”
The campaign is set to run for an initial six months.
