Better Bunny looks for sweet sampling success with Hotcow
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Better Bunny is launching a 8 week sampling campaign targeting Tesco customers to drive penetration and awareness of the product.
The campaign will be positioned at the front of stores where the product will be sampled and consumers encouraged to participate in the instore “Bunny Hunt” competition. Over 50 winners will be drawn from a free prize draw and sent a fully packed goodie bag.
The sampling campaign will commence on the 1st March – 26th April, targeting health oriented females aged 24 to 39.
Better Bunny, owned by German company Katjes, is a vegetarian sweet made without animal gelatin. It is a delicious bunny face shape made from soft and chewy foam sugar with fruit gum ears. The Better Bunny proposition is to encourage more customers to ‘Go Veggie!’
“Sampling is a key way for us to get people to try and experience our vegetarian sweets. As a new product in the market place this campaign will help us to reach out to our core audience and find brand influencers and advocates.” says Bastian Fassin, managing director at Katjes Fassin.
Sally Durcan, managing director of Hotcow, says: “We are excited about launching this campaign with Katjes and utilising our measurement and ROI tools to assess the campaign impact and long term value. Our aim is to speak to as many ‘Best’ customer profiles as possible to help deliver upon Better Bunny’s ambitious goals”
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