Cosine launches a specialist convenience field marketing service

Award-winning field marketing agency Cosine is launching a new specialist service focussing on the convenience sector.

Using its long standing experience in retail execution and the recent addition of Richard Sankey to their senior management team Cosine has created a shared convenience service, to ensure brands can capitalise on the exceptional growth being forecast in the Convenience market.

Many experts have predicted significant growth in the Convenience sector over the next five years, based on changing shopping habits, an increase in single-person households, less car use and tightened budgets for households of any size. In fact, the IGD’s 2012-2017 UK channel forecast suggests that the Convenience sector will grow by 5.1% per year and bring in an extra £10 billion worth of sales over this period, a total increase of 28.5%.

Despite this projected growth, 60% of consumers claim their opinion of a Convenience store is negatively affected by the availability of core staples. This shows that availability remains the key issue for the Convenience sector. Cosine’s dedicated team have the skills and insight to fix availability and in-store compliance, increase distribution levels and therefore sales.

And of course this team is supported by a robust convenience channel database meaning Cosine make the right calls at the right time, increasing clients ROI in the process.