Carling British Cider samples with Sense

Following the launch of Carling British Cider in March 2013, brand owner Molson Coors is working with experiential agency Sense to deliver sip and full bottle samples to the brand’s target audience, to raise awareness of Carling British Cider and bring its ‘refreshingly perfect cider’ proposition to life.

Carling British Cider won a gold medal at the 2013 International Brewing Awards and in pre-launch research was considered more refreshing than the brand’s key competitors. The experiential campaign, which launches on Saturday July 13th through till August 22nd, will run across 30 cities across the UK and comprises of two sampling teams targeting consumers at mult-grocers, city centres and weekday office visits.

Each team will be travelling around the country in style in a special ‘refreshingly perfect cider’ branded Mini – customised with built in touch-screens in their boots where consumers can watch the new TV ad and play a game for a chance to win prizes. In keeping with the apple theme, the game will test consumers skills to see if they can draw the perfect apple for their chance to win ‘apple’ prizes such as iPads and iPods.

Additionally, confident in Carling British Cider’s ‘refreshingly perfect’ taste credentials, the brand will also be offering consumers their money back if they’re not 100% satsified after purchasing the product!

Kelda Reddrop, account director at Sense said: “After Molson Coors has spent extensive time and research on creating a product that beats the competition on taste and refreshment, we’re proud to be supporting Carling British Cider and know this sampling will result in a new army of loyalists enjoying perfect refreshment.”