Kommando helps Consolidated PR with Legacy tour
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In conjunction with Consolidated PR, Kommando recently devised a nationwide tour on behalf of the Scottish Government and the XX Commonwealth Games, asking Scots what they want the lasting effect of next year’s Commonwealth Games to be.
People attending the tour were able to find out how their community would benefit, add their face to the legacy campaign and place their legacy wish on a specially created wishing tree. The tour saw photo marketing specialists PixAngels present images as a free token of the day. Photos were secured within a branded frame which in turn pushed consumers online to view, share and download their photo and Legacy message.
XX Commonwealth Games branded relay batons and ‘Legacy Wish’ speech bubbles allowed consumers to voice their hopes for Legacy 2014 as well as adding a fun element to the photos encouraging more consumers to have their picture taken. The campaign not only magnified the XX Commonwealth Games and its imminent arrival next year by providing an engaging brand experience but also encouraged online activity post Legacy 2014 events.
All images were uploaded to a branded online image gallery which meant the experience would be extended after each event itself. The recipients of photos were encouraged to visit the bespoke built photo gallery via www.legacy2014.co.uk in order to obtain their photos.
The ‘Your Legacy 2014’ tour has provided an important platform for both public engagement and media activity,
Consolidated PR commented, “Kommando turned around our brief for a 13-date Scotland-wide tour in three short weeks. We had confidence in their ability to deliver from the outset, with our many requests dealt with efficiently and professionally. The creative was strong, as were the results. As this was the first time we’d taken our Legacy 2014 message on the road, creating impact was key. The team got that, and absolutely delivered.”
