Sugarlandia in full swing for Don Papa at Future Stores London
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This week the lush and mysterious world of Sugarlandia is calling London’s rum enthusiasts to discover Don Papa — a single-island rum from the Philippines.
In celebration of Don Papa’s relaunch into the UK, starting on Philippine Independence Day, Don Papa is bringing a taste of its spiritual home to recently-opened concept space, Future Stores. .
The Diageo-owned rum brands is inviting visitors to step into an immersive experience where nature, myth, and flavour collide. Sugarlandia, the untamed and vibrant spiritual home that inspires every bottle of Don Papa, comes to life through a series of sensory experiences.
- Dive deeper into the spirit of Sugarlandia with a captivating art installation by 3D artist and designer Ada Sokol, featuring original works created exclusively Don Papa
- Enjoy guided tastings of Don Papa’s collection, including the award-winning Gayuma and an exclusive preview of Masskara — a bold spiced expression infused with Filipino botanicals and launching in the UK in August.
- Experience a feast of the senses with rum tastings, try traditional Filipino flavours with Araw ice cream and become fully immersed through a bespoke scent
Whether you’re a seasoned rum lover or simply curious about this collection, this first-of-its-kind celebration promises to transport you to the heart of Sugarlandia, from the first sip.
Key details:
WHEN: Thursday 12th June – Sunday 22nd June, 12pm-8pm Mon-Sat, 12pm-6pm Sun
WHERE: Future Stores, 95 Oxford St, London W1D 2AD
HOW: Entry is for anyone aged 18 and over, the venue will be following Challenge 25 guidance so please bring ID.
The Event Design and Activation is being delivered by Head of House Designs whilst Content has been created by Whale Amsterdam. PR for the Event by The Story.
