Ambient reveal new agency strategy placing emotion at the heart of creating influential brand experiences.

Experiential agency, Ambient, has re‐launched their agency with a fresh identity and a new approach to experiential marketing which places the effect of consumer emotions at its heart. At the nexus of Ambient’s new approach is an emphasis on understanding the part which emotions play in serving as powerful markers of memory and behavioural influence. To capitalise on this, Ambient has developed a unique planning matrix that draws upon a set of six psychological influencers. In the application of this model, Ambient maximise the effect of emotions evoked by an experience.  The benefit in employing this new strategy is to empower brands with the ability to build enduring consumer relationships far more capable of transforming interactions into meaningful action and making brands part of consumers own stories.
This follows recent developments at Ambient which include deeper integration of digital and social media, the launch of a comprehensive social media measurement platform and bespoke technical solutions ‐ embracing the trend towards real‐world experiences driving
consumer generated content. The new identity reflects the 3 core services (Experiential & Sampling, Ambient & Disruptive Media and Promotional Staffing) and a uniquely scientific approach to delivering brand experiences.

Jonathan Schultz, CEO of Ambient comments:
“At Ambient, we have invested heavily in changing the way we approach experiential marketing in all its forms. The landscape of marketing opportunities has changed dramatically over the past five years; we continue to innovate and provide the best possible services to our clients. This stage in Ambient’s journey is reflective of our passion and dedication to our mission to provide the most effective and exciting ways to engage audiences and enable brands to become part of consumers own stories.”