Leading places consultancy Bo-Concepts rebrands as PinPointer

Bo-Concepts founder Alison Bowcott-McGrath is leading a radical relaunch of the ‘places’ consultancy, rebranding it as PinPointer to better communicate the company’s vast insights into shopper intelligence and engagement.

PinPointer aims to bring together brands, place managers and creative agencies to deliver new opportunities to the high street.

Established eleven years the firm has been able to help town and city centres find new revenue, retailers discover new locations for stores, and work with brands such as Sky TV, EA Games and British Gas to talk directly to thousands of customers.

“We’re passionate about helping brands reach the customers they need,” said Bowcott-McGrath, “and we’re convinced it will make our high streets and shopping centres more exciting locations, bringing dynamic experiences to all and commercial benefit to customers.”

The specialist company has gathered unique insights into consumer behaviours, about how, when and where people shop: from the busiest times, to the most popular place within the shopping centre, even to when a particular type of audience are ready to interact.

It has grown to be one of UK’s largest ‘places’ consultancy operations supporting companies to take their message to customers at shopping centres, high streets, events, transport interchanges and more.

“We’ve proved that face-to-face conversations with customers and shoppers is a brilliant way for brands to get their message across,” says Bowcott-McGrath.

“But it’s often hard to realise maximum ROI. With our experience we can absolutely deliver that. The name PinPointer says everything we want it to do about engaging with exactly the right people at the right time in the right mindset to listen and buy and to deliver the very best bang for every promotional buck.”

Aaseem Mulji, head of retail assets at Sky, said the move was a good one for Bo Concepts and would enable them to develop.

“Sky UK has worked strategically with Alison and her team since she set up the business eleven years ago. Their culture is customer centric and their experience and insight enable them to identify the right places for our brand to engage with our customers face to face.  We wish them every success with the rebrand to PinPointer – it underlines fantastic place expertise. Their end to end solution is always cost- effective and customer-focused enabling us to meet thousands of new customers every day.”