Association of Professional Sales escalates best practice message at Conference
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June 7th– 8th saw the Association of Professional Sales host its annual conference at The Mermaid Theatre in Blackfriars, London. The event, entitled ‘The New Era of Differentiation’ was sponsored by Corporate Visions and LinkedIn. The popular event saw 500 people attend.
The event saw some core tenets established including
- A public code of ethics and public registration of individual sellers
- A global sales competence model
- An approach to and measurement of Continuous Professional Development
- “Investor in Sales” accreditation for companies’ sales team
Outsourced sales was represented on Day 1 of the 2 day event as Karen Jackson, MD, CPM was part of a panel discussion about the power of diversity in sales teams.
Jackson discussed the positive steps an organisation can make in order to attract a balance of female and male sales professionals without requiring positive discrimination.
She was joined on the panel by Michael Thompson, EMEIA Advisory, EY, Simon Porter, Commercial Sales, IBM and Derek Rocholl, Head of Product Management, Royal Mail.
The question an answer session followed an unrelated keynote from Vernon Hubb, EMEA Sales Solutions Leader, LinkedIn who discussed how social sales strategies using LinkedIn had now passed the early adopter stage as they become an expected part of the sales professional’s toolkit.
