TRO kicks off Euro 2016 live action for Vauxhall

TRO is activating a number of live experiences for Vauxhall in the lead up to, and during, the UEFA Euro 2016 tournament.

As part of its #GetIN campaign, Vauxhall  have enlisted TRO to create money-can’t-buy experiences for fans including the chance to party at Robbie Savage’s house and an opportunity to grab ‘the best seats’ at the official Belfast fanzone.

On the 16th June 20 competition winners, along with football legends yet to be announced, will be invited to an exclusive garden party at Robbie Savage’s house – featuring live music, a football inspired BBQ and a live screening of the England v Wales match.

To coincide with Northern Ireland’s group stage matches, Vauxhall will also be offering the chance for fans to ‘Win the Best Seats’ at the Titanic Centre, Belfast – consisting of a raised ‘lounge’ with space for 3 winners – complete with sofa, match refreshments and the company of a football legend.

TRO project director Rob Murrell said: “We are really looking forward to being involved with such a prestigious sporting event on behalf of Vauxhall and in seeing everything come together over the next few weeks. We have focused on creating experiences that will be memorable, share-worthy and reflective of the wider #GetIN campaign.”

Vauxhall football sponsorship activation manager Paul Duffy added: “#GetIN is about celebrating the fabric of football through bold experiences and bringing football fans together to celebrate the most exciting tournament moments as a team and as a nation. Creating live experiences for our customers and fans is an authentic and engaging way that we can bring these #GetIN moments to life – and we are thrilled with the assets, legends and production we have in place to enable some truly exclusive experiences to play out.”