TRO takes Volvo off-road on the festival trail

TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year.

With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and outdoor living. To help families kick off their festival experience in style and comfort, Volvo will be offering a shuttle service for those staying in Camping Plus. TRO has created an experiential activation entitled ‘Fika by Volvo Cars’, a Scandinavian hideaway which aligns with the festival environment, which promises a unique experience for kids and parents alike. There will be free kids craft activity sessions running throughout the day, making sure the little ones are kept entertained. What’s more, the Scandinavian hideaway will be offering Fika – a concept in Swedish culture whereby people take a break out of their busy schedules – with complimentary refreshments and sweet treats.

Set in the village of Portmeirion, Festival No.6 attracts a truly unique demographic of well-travelled professionals. Volvo’s philosophy has always been to put people first, so, to ensure festival-goers enter the festival completely hassle-free, Volvo will be offering a handy Park & Ride shuttle service. Keeping in theme with offering distinctive premium experiences, TRO has designed a Swedish Spa experience for Boutique Camping customers, offering luxury wood burning hot tubs for glampers to relax and recharge.