Cadbury launches Creme Egg Hunting Lodge experience
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To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist. The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh.
The lodge will be open for a limited time throughout January and February, offering an immersive haven for Creme Egg fans. Serving a range of Creme Egg inspired treats amongst a wall-to-ceiling display of Creme Egg hunting paraphernalia; the lodge will offer crème egg lovers the chance to hone their hunting skills ready for the season ahead.
The Cadbury Creme Egg Hunting Lodge will include a takeaway area for fans that are short on time, with an offering of Creme Egg S’mores to-go. Those with a little more time to spare will be able to relax in the outside area and enjoy treats from the menu including: Gooey Creme Egg S’mores, Creme Egg Hunters’ Hot Choc, Creme Egg Forest Fridge Cake and Creme Egg Black Forest Toastie
The Cadbury Creme Egg Hunting Lodge will tour from 27th January – 26th February 2017 and 100% of proceeds generated at the Creme Egg Hunting Lodge will be donated to the Prince’s Trust Charity. Cadbury Creme Egg lovers can book tickets from 12pm on 12th January on the Creme Egg Eventbrite page, with limited walk-ins available.
The Creme Egg Hunting Lodge is part of a £10 million investment from Cadbury across the 2017 Easter season. The £4 million investment from the brand, spans across TV, social, experiential and PR.
Hortense Foult-Rothenburger, senior brand manager for Cadbury Easter comments: “Every year, Cadbury Creme Egg devotees tell us how excited they are that Cadbury Creme Eggs are back on shelves, and the success we’ve seen in 2016 is testament to the fact that fan’s love for the product has not waned. We have an incredibly fun campaign for 2017; we’re more excited than ever to celebrate the return of the Cadbury Creme Egg season with our fans and the new generation of Cadbury Creme Egg lovers.”
