Userfarm to help give Earth Hour 2017 the ‘crowd treatment’

Userfarm will help create inspirational video content for the world’s largest grassroots movement for the environment, WWF’s Earth Hour.

As Earth Hour celebrates its tenth anniversary, Userfarm is inviting its global crowd of more than 120,000 innovative filmmakers to create engaging, emotional films about why people should take action and help #changeclimatechange.

Since the first lights out event in Sydney in 2007, Earth Hour has consistently demonstrated the impact people can have to give a voice to a cause and create lasting change. The initiative by Userfarm aims to celebrate this universal power of people to encourage each of them to be a part of the efforts our planet needs to change climate change.

On Saturday 25 March 2017^, between 8:30 p.m. and 9:30 p.m. local time around the world, millions will show their commitment to climate action by turning off their lights or supporting and participating in events and projects on the ground to help protect the planet.

With over 175 countries and territories taking part in 2016, Userfarm is calling on its resident geniuses to inspire even more people to join the movement with a series of thought-provoking videos.

Using social media to spread the word, the Userfarm videos are expected to reach a record global audience – and a series of personal messages from the crowd’s filmmakers could be the game-changer in inspiring more people to tackle our planet’s biggest environmental challenge yet. As the global community sends out its message and takes a stand for climate action, videos will be watched, shared and discussed with the campaign spreading organically and across the globe.

Jeffrey Lee, CMO of Userfarm said: “Userfarm exists to empower filmmakers worldwide and transform the way video is created. Today’s technology means that with enthusiasm and talent, anyone can make a top quality video and achieve as much, if not more reach and impact than a top creative director. The Earth Hour movement is about determined people around the world getting together and making a change, so there is no better creative force to produce Earth Hour videos than our passionate global crowd.”

Sid Das, director of digital engagement, communications & marketing, WWF International said: “This is a fascinating venture for us. We’ve never crowdsourced a campaign before and are excited to see what the filmmakers come up with. People are at the heart of climate change and we want the conversation to be as personal as possible, not policy or corporate speak that is hard to relate to. We want energy, raw talent and passion and that’s what we hope the Userfarm community will provide.”