Brand Belief brings back a Better Breakfast
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Multi-brand grocery marketing agency, Brand Belief, are back on a mission to encourage the Nation to get ‘Back to Breakfast’ this month.
‘A Better Breakfast! RoadShow begins its one month tour on February 20th for a second time, visiting top large format Tesco & Sainsbury’s stores across London, South and Midlands, plus two mainline London stations (Victoria & Waterloo).
With research showing over 45% of Brits do not regularly eat breakfast, the team of Breakfast Chefs and Brand Believers will be on hand to advise and offer free samples to thousands of shoppers to get them to stop, take time and enjoy a good healthy or hearty breakfast.
This year’s campaign, which also includes the 2nd National Deskfast Day, is once again aimed at the huge, but struggling 16.5 billion breakfasts a year market with Brand Belief’s RoadShows offering consumer engagement and sampling
Offering a breakfast style for everyone, the RoadShow will dish up the latest recipes, product nutrition, competitions and much more. To ensure that the activity gains maximum impact, it will be supported by a high strategic profile media and social media push. Brands involved include
- belVita – Official Breakfast Biscuit,
- debbie&andrew’s – Official Sausage
- Jordans – Official Cereal
- Marmite – Official Spread
- Meridian – Official Nut Butters
- PG Tips – Official Tea
- The Collective – Official Yoghurt
- Up&Go – Official Breakfast Drink
Brand Belief’s managing director, Brian George said, “Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on an even bigger and better basis and with an increased, and in line with current trends, healthier direction. So it’s great to be able to welcome back both brands from last year as well as some exciting new and iconic sponsors. We look forward to once more engaging with consumers across London, South and Midlands and encouraging them to get back to breakfast.”
The 2nd National Deskfast Day will launch at Waterloo station on March 22nd
