Brilliant Noise create Tata Communications’ first brand campaign in India

Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the country.

Brilliant Noise is the lead creative and digital strategy partner for the campaign. The 18 executions highlight Tata Communications’ evolution into India’s business transformation leader, with services across network, mobility, cloud enablement and security. The creatives include iconic local references to resonate with the audience. The campaign will feature in India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, reaching over 100 million travelers, at major industry and technology events, as well as in the leading business publications in the country.

Julie Woods-Moss, president, chief marketing and innovation officer, Tata Communications, said: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Brilliant Noise’s creatives help celebrate the spirit of India while showcasing our customer and partner relationships, as well as our innovative portfolio of products and services spanning network, cloud, mobility and security.”

Maddy Cooper, founding partner at Brilliant Noise, said: “We thoroughly enjoyed working on this campaign with Tata Communications. The approach highlights our focus on helping businesses organise around the customer. India is an artistically unique country, so we integrated this into our work to engage with its wide audience. We look forward to our continued work with Tata Communications.”