Clarity boosts creative department with the appointment of new creative director

Clarity, the Milton Keynes based integrated marketing agency, has announced the appointment of their new creative director, James Warfield.

Following the recent appointments of Henrietta Cheung, business development director and Louise Coffey, people director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients. Drawing on his previous experience as group creative director at Unidays, digital creative director at McCann and creative director at True, James worked on clients including Sony UK, BMW, Barclaycard, Puma and Clarks.

James will be managing the existing creative team made up of 11 members and will be reporting into creative partner and Founder, Jeremy Harvey. The role of creative director has been developed to allow Jeremy to focus on the agency’s growth plan.

Creative partner and founder of Clarity, Jeremy Harvey says, “We’re delighted to be welcoming James on board as our new Creative Director. James really impressed us with his solid strategic thinking and crafted creativity. His extensive experience within some of the UK’s leading digital studios combined with his client-side experience, makes James perfectly placed to continue to raise the creative bar at Clarity and support our studio and business on the exciting next leg of our journey.”

Creative director, James Warfield adds, “I’ve joined Clarity at an important juncture; when we’re evolving our proposition and agency model. This new positioning will become increasingly pertinent to many brands and businesses in the future and has sparked a new adventure for Clarity.”