Drupa 2016 deploys FreemanXP to devise bespoke programme
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Freeman’s brand experience agency, FreemanXP has devised a bespoke conference programme for the drupa cube at drupa 2016, the world’s largest printing equipment exhibition. The 12-day event will descend on the Düsseldorf Messe in Germany from 31 May to 10 June.
The agency has secured The Medici Group as innovation partner for the drupa cube, a move that will see the company’s CEO, Frans Johansson deliver two keynotes and a number of C-Level sessions that will explore the theory of intersectional thinking. The Medici Group will be leading the Innovation @ The Intersection series, which will similarly delve into the concept.
The programme includes a session with Jordan Waid, VP, Brand Experience at FreemanXP in EMEA, who will draw on the FXP TrendLab to address key trends and ideas within the modern day print industry.
A range of print industry experts, including representatives from brands such as Hewlett-Packard, Electronics for Imaging (EFIÔ) and Konica Minolta will also deliver sessions within the drupa cube.
FreemanXP is producing a custom built stand for Electronics for Imaging (EFIÔ) at drupa 2016. The multi-level stand is designed to encompass a hospitality area and meeting rooms, and will showcase the company’s full range of printers and software solutions.
Jordan Waid, VP, Brand Experience at FreemanXP in EMEA said: “The FXP TrendLab is designed to help businesses innovate and plan for the future, and what better application than the vibrant and constantly evolving print industry.
“By identifying, testing and finally applying key trends within the sector, attendees will learn how they can evolve their approach to engage their target audiences and develop brand affinity, loyalty and advocacy.”
Sabine Geldermann, Director, drupa added: “If you want to master the current changes in the print industry, consistent change management is indispensable. This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard. With The Medici Group, which is synonymous with ‘out-of-the-box’ thinking, we have exactly the right partner by our side.
“FreemanXP has devised a conference programme that will see Frans Johansson, Founder and CEO of The Medici Group deliver two keynote speeches at the drupa cube, the event and congress destination at drupa 2016. The carefully curated programme includes some 60 additional keynote speeches, panel discussions and presentations led by top print industry experts.”
