The Flash Pack launch Third Space Tower Bridge
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Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016.
The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, club members, guests and press who could then share their branded videos in real time direct from the experience to social media.
Jerome Maas, managing director of the Flash Pack said: “The Bullet Rig can capture great fitness related content; it is a fun way for guests and prospective members to interact and get active. Here we create unique images that capture both the movement and the vibrancy of the Third Space brand, making for some highly shareable and fun but relevant content.”
The experience is positioned in an open ended temporary structure on the waterfront by Tower Bridge – designed to be both weather proof and comfortable for guests, whilst two large format video screens are positioned in the nearby area, showcasing some handpicked 360 content. This is interspersed with Third Space video creative to allow passers-by to both see the experience from outside and be tempted in.
The experience will run from 12 noon to 10pm each day – with a press launch taking place at 7pm on Tuesday. Third Space, Tower Bridge, More London.
