The fresh Group announces One Young World event partnership

Global events agency The fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process last month.

One Young World is the global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. It builds young leaders’ expertise, elevates their profiles and inspires
them to increase their impact.

Its annual Summit brings together the brightest young leaders from every country and sector who are working to accelerate social impact across the globe. Delegates from 190+ countries are counselled by influential political, business and humanitarian leaders such as President
Mary Robinson, Dr Jane Goodall, Nobel Laureate Professor Muhammad Yunus, and the Duchess of Sussex, amongst many other global figures.

The 2022 One Young World Summit is taking place in Manchester, and The fresh Group has been appointed as one of the key Manchester agency partners. This will involve them being responsible for rolling out the brand identity across the event to deliver an unforgettable
customer journey and installing the sponsor exhibition being held in the award–winning Manchester Central venue.

A key element of this partnership will involve fresh working closely with individual sponsors to design and produce stands unique to their offering and that create a cohesive journey for all attendees throughout every touchpoint of the event – transforming One Young World
Summit’s traditionally shell–scheme exhibition into an immersive environment for the first time.

Lucy Walton Event Manager at One Young World Summit says “We were really impressed by the pitch that fresh delivered for the Manchester Summit this year. They brought some really innovative and dynamic ideas to the table so we’re very excited to start working with them to develop something really standout for 2022!”

fresh CEO Lee Harris says “We are incredibly proud to be one of the key partners for the 2022 One Young World Summit in Manchester. While a lot of our events deliver right across the UK and globally, we always love it when we have the opportunity to deliver landmark
events in our home city. We look forward to working in partnership with the One Young World team and Manchester Central to make this event the best yet!”