Hammerson and Asset Space announce new partnership

Hammerson, the UK’s leading owner and curator of flagship retail destinations including Bullring, Birmingham, and Brent Cross, London, announces today that it has appointed Asset Space as a major partner for its highly successful commercialisation team. Asset Space will seek innovative businesses that offer unique and niche products or services which could be featured in Hammerson’s destinations.

Asset Space has already helped a number of businesses to showcase their products in the company’s Centres. A recent example was the introduction of an advanced skincare technology kiosk from premium brand Opatra to Bullring & Grand Central, Birmingham.  This was Opatra’s first UK kiosk installation and a perfect product for Bullring’s customer base. Asset Space has also delivered a number of brand experience campaigns into Hammerson centres, including by Deliveroo.

Asset Space first began working with Hammerson over ten years ago, on its portfolio of retail and shopping parks.  Bryony Crowther, managing director of Asset Space, says: “Our affiliation with Hammerson goes back many years and we are delighted that the relationship has grown and developed into this instruction across their shopping centre portfolio. We are very excited to be working with their team to deliver something a little bit different and unique for their schemes”.

David O’Neil, Hammerson’s head of commercialisation, adds: “Our commercialisation initiatives deliver exceptional experiences and ensure our shoppers always have unique new events and brands to discover. Our commercial partners make the most of our online platform Hammerson Engage and we work with brands and retailers directly. However, it is also important that we partner with specialist agencies who invest great energy and resource in incubating everything from niche offers to activities for major brands which can deliver amazing experiences to our millions of customers each year.”