Haribo puts the ‘pop’ into street art

Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring 4m by 5m, it took more than 40 studio hours to create before being completed in front of a live audience, who also helped to enhance the image by adding product pieces.

The art also allowed shoppers to engage with the installation by catching, eating and even balancing upon the product pieces within it!

Joe Hill, Artist and Founder of 3D Joe & Max, comments: “When we were asked by Haribo to help bring the taste of Tangfastics to life we knew that creating this with product pieces would add a new dimension to our design.

“You could say we have gone back to using the very same principles that were used by the Romans when they created the very first 3D illusions, but instead of small mosaic tiles, we have used sweets!

“Each product piece was used to enhance the colours within the design and on the day it took around eight hours to complete, all thanks to shoppers who helped throughout the day.”

Alison Satterthwaite, Brand Manager, Haribo UK comments: “The design developed by 3D Joe and Max really captured the tang taste party experience that many people describe when they talk about Tangfastics. The art looked amazing and shoppers had great fun on the day; they helped us to add the final touches to the design and many enjoyed having their pictures taken with it.”