Highjam marketing grows B2B experiential marketing division

Highjam Marketing has expanded their B2B offering after recent successes have seen an IPM award nomination for their ongoing campaign for POD Food and a new win with speciality cheese brand Norseland.

Norseland, a global speciality cheese business, has appointed Highjam Marketing to raise the profile of existing brands Jarlsberg and Applewood cheese to suppliers nationwide during a month long campaign.

Nicola Gavey, Wholesale and Fine Food Sales Manager, Norseland, says “This roadshow will develop our business relationship with customers and strengthen our positon as a leading cheese supplier. Using Highjam Marketing has allowed us to reach customers across the entire country and create a targeted sales focused campaign that promotes the brand in the right light to potential customers.”

Laura Walton, director of Highjam Marketing said ‘Our growth in the B2B sector over the last year has been something we are extremely proud of here at Highjam. Developing this service has allowed us to support our clients by generating and strengthening their routes to market. Clients understand that customer relationships are just as important as consumers. It’s satisfying to see the B2B campaigns we are planning and implementing are making a significant impact on client’s sales, revenue and ultimately their bottom line. The IPM nomination has also been a great acknowledgement of our long-standing campaign with POD Food that continues to draw success.”

Highjam Marketing’s new B2B service connects brands with premium retailers and stockists throughout the UK. Utilising their nationwide sales teams and custom-made database, brands are able to reach areas of the UK that have previously been either too expensive or too difficult to target