Honda Racing appoints Slingshot Sponsorship to manage its commercial rights into the 2017 season.

Slingshot Sponsorship will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season.

The Louth-based Honda Racing BSB team is progressive in the world of motorsport, signing BSB’s only female competitor, Jenny Tinmouth, who joined the team in 2015.  During her two seasons with Honda to date, Jenny has improved on personal bests at every round.

Team-mates Jason O’Halloran and Dan Linfoot, both occupying the all-important BSB top six Showdown spots, with five rounds to go this season, complete the Honda line-up – representing the most successful team in the championship’s history.

“We’re delighted to have Slingshot Sponsorship join the Honda Racing BSB team.  The entire agency truly understands our vision for the team going forwards,” said Nick Campolucci, head of motorcycles at Honda UK. “I’m confident that with Slingshot’s support we can take the success of the team to the next level.”

Slingshot Sponsorship enhances its clients’ commercial rights by uncovering new value through development and creation of sponsorship assets – supporting an execution that is mutually beneficial and sustainable.

“Honda Racing is visionary in its field and has expanded the audience outside of the traditional biking community.  We’re honoured to be working with Honda,” said Jackie Fast, founder and managing director of Slingshot Sponsorship. “Honda Racing and Slingshot have a shared interest in pioneering ways of shaking up a traditional market so watch this space.”

Commercial opportunities are now available with the team for the 2017 season.