Imagination helps Ford of Britain deliver ‘unlearn’ experience at the CVS

Imagination delivered a transformed stand at this year’s Commercial Vehicle Show bringing Ford of Britain’s ‘One and Only Transit’ messaging to life and leveraging the new visual identity from the 2016 ‘Unlearn’ brand campaign with bold and impactful stand design and architecture.

The Commercial Vehicle Show, Ford’s flagship event for its Commercial range, welcomed 20,000 business visitors and is the  largest  road transport and logistics event held in Britain.

On the Ford stand visitors discovered the breadth and quality of the full Transit range including the New Ford Ranger and learnt about the new Ford EcoBlue advanced diesel engine (that will meet or exceed new Euro 6 regulations, which come into force in the autumn) from the team of engineers on hand.

Experience was high on the agenda on the stand with visitors able to participate in hourly 15-minute ‘Digital Download’ sessions providing  insights into how display, social and search could be used to enhance their business.

Visitors were also encouraged to test drive the ‘One and Only’ Transit from a selection of five vehicles.

David Girling, Imagination’s business head for the Ford Account said: “The Commercial Vehicle show is a serious business to business show and we wanted to provide a space in which to facilitate serious business discussion. The fact that we were also able to bring the ‘Unlearn’ campaign to life was an added bonus.”