The Market Creative wins British Ceramic Tile account

The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services.

The appointment followed a two-way pitch and sees the agency take over from Brown Dog.

The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity.

Sue Benson, managing director at The Market Creative said: “We’re thrilled to be working with this well-loved British brand. It has a strong local heritage at its roots, so we’ll be looking to make the most of this while communicating the quality workmanship and creativity that goes into every single design.”

British Ceramic Tile, which has three sites in London, Devon and West Yorkshire, is the UK’s largest manufacturer of ceramic and glass tiles. The company offers a design-led portfolio of wall and floor tiles, supplying directly to national and independent tile retailers, house builders and specifiers as well as exporting overseas.

Caryn Clarke, marketing director at British Ceramic Tile said: “We appointed The Market Creative as we felt they had a strong grasp of our audiences and the channels we operate in. We felt inspired by their ideas and look forward to seeing how they can help us develop the brand and communicate our market-leading position.”