Noonah and The National Trust bring augmented reality to Wales
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Noonah worked with the Welsh division of The National Trust to bring a photographic experience to St. David’s Shopping Centre in Cardiff last month.
Noonah created a bespoke branded Augmented Reality Tower, which has the Green Screen effect without using a Green Screen – to export people to another world instantly. The campaign #TimeToGetReal was based around a study Commissioned by National Trust Wales and supported by a Cardiff University researcher. The survey aimed to uncover how the public spend their time online vs. in the real world. The survey showed that a huge proportion of Wales was hugely missing out on sensory and visual experiences outdoors.
National Trust provided Noonah with photos of some of their top sites across Wales for the team to use in the augmented reality tower. The public were encouraged to have their picture taken against any of the famous landmarks and given a branded printout to take home with them.
Along with this experience they were also able to share their photo to Twitter with the hashtag #TimeToGetReal so National Trust could then randomly select a winner to win an annual National Trust pass.
The National Trusts is aiming to raise the profile of their existing portfolio and encourage shoppers to get outside and experience simple pleasures of Wales.
