Playmobil and intu team up for Christmas activation

Posted by Harriet Cramer

Book your place this Christmas at Santa's Magic Grotto this November and December at intu Merry Hill. Visit your very own magical corner of Lapland and be greeted by one of Santa’s elves on arrival, where you will be inducted into the secret reindeer clan and given your very own reindeer antler and the all-important passport containing the magical Christmas chant. Once inside the reindeer stables you will be treated to an entertaining and magical performance from two of Santa’s very special elves, Trixie and Tweedy, together with their baby Reindeer, Skidda. Keep an eye out for the magic North Pole though and if you see the magic lights begin to dwindle, tell the elves as they’ll need your help to restore the Christmas magic. Look out too, for extra elf and reindeer fun all around you; especially those reindeer - wind bubbles! The elves aren’t the only ones with magic in their fingertips this year either, even Santa has a trick up his sleeve for each child, resulting in a magic token for the free, exciting gift at the end of your visit. Book tickets Prices Children - £6.50 Adults - £1.00 Family Ticket £12.50 (2 Adults, 2 Children) All children will receive a Playmobil gift from Santa's workshop. (Please be aware that grotto guests between the ages of 0-18m will not receive a Playmobil gift and a selection of age appropriate gifts will be available. All gifts are subject to availability.) Book tickets Grotto Times November Weekdays - 10:00 – 13:00 | 14:00 – 18:00 Saturday - 10:00 – 13:00 | 14:00 – 18:00 Sunday - 11:00 – 17:00 December Thu 1 – Fri 2 - 10:00 – 13:00 | 14:00 – 18:00 Sat 3 – Sat 24 Weekdays - 10::00 – 20:00 Saturday - 10:00 – 20:00 Sunday - 11:00 – 17:00Picture by Shaun Fellows / Shine pix

Playmobil has launched its second Christmas campaign with shopping centre owner intu to reach the thousands of young families set to visit destinations like intu Trafford Centre, intu Metrocentre and intu Lakeside over the festive period.

The campaign, which also follows the success of Playmobil ‘play zones’ at intu centres nationwide last summer,  will provide visitors to Christmas grottos at six of intu’s popular retail and leisure destinations with a Playmobil gift. Families will also be invited to take part in a competition to win an entire Playmobil range by posting a letter to Father Christmas from branded post boxes at all 14 intu centres nationwide.

PLAYMOBIL will be jingling all the way to grottos at intu Trafford Centre, intu Metrocentre, intu Braehead, intu Lakeside, intu Broadmarsh and intu Watford throughout November and December.

Roger Binks, customer experience director at intu, said: “The success of our partnership last Christmas and over the summer has led to the creation of this new campaign with Playmobil that will bring smiles to the faces of families visiting intu centres as part of their Christmas preparations.

“By taking advantage of the opportunity provided by intu’s prime retail and leisure destinations, the campaign will also deliver a highly effective level of engagement for this top toy brand and increase footfall to all the brands in our centres over the festive.”

Jamie Dickinson, marketing manager from Playmobil, said: “We are really excited to be teaming up with intu centres again this year. We are looking forward to spreading some festive cheer to families across the UK, and encouraging imaginative, creative play by children during the holiday season.”

The Playmobil Christmas grotto dates are as follows:

  • intu Trafford Centre: November 7 – December 24
  • intu  Metrocentre: November 11 – December 24
  • intu Braehead & Soar: November 11 – December 24
  • intu Lakeside: November 11 – December 24
  • intu Broadmarsh: November 24 – December 24
  • intu Watford: November 24 – December 24

 

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