Purple creates ‘quietly efficent’ promotion for danfloss

The Purple Agency, part of Adare, has created a major channel promotion for leading cooling and refrigeration company, Danfoss. The “Quietly Efficient” campaign will be deployed across all 48 branches of Climate Center, the UK’s largest distributors of refrigeration and air conditioning products, and launches on the 1 June.

Speaking for the Purple Agency, Andrew Woodger, data and planning director, says: “We’re delighted to be working with Danfoss supporting their channel marketing activities. “Quietly Efficient” crystallises the key benefits to users and engineers of choosing Optyma Plus™ New Generation condensing units, and is the first of a number of promotions planned over the course of the year. The summer campaign communicates the ‘Quietly Efficient’ message using a mixture of on and off line channel and end user promotional activity – including in-store and point of sale, promotional merchandise, a specially designed end-user brochure, and a digital campaign to carry the message to all channel stakeholders, from technical and branch staff to engineers and their customers.”

Commenting for Danfoss Paul Szyszczak, business area director says: “This campaign may be billed as Quietly Efficient, but we confidently expect it to have a big impact on sales of Optyma Plus™ New Generation condensing units and Optyma Plus™ controls through Climate Center. The Quietly Efficient core message focuses on the 50 per cent reduction in installation time, 25 per cent reduced noise output, and a 20 per cent improvement in energy efficiency that make them the perfect choice for a wide range of refrigeration and cool room applications. This powerful, integrated campaign brings those messages to the attention of the whole channel in a simple yet compelling way.”