Renault delivers bold new vision with the Renault 5 E-Tech electric experience at Future Stores, Oxford Street
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Avantgarde, the global brand experience agency, unveils its latest collaboration with Renault UK for the immersive launch of Renault 5 E-Tech electric. Taking place at the new global retail concept Future Stores on Oxford Street from 22–30 March 2025, this cutting-edge activation delivers brand engagement through high-impact digital storytelling and physical space innovation.
A bold new era for Renault 5
The Renault 5 has long been an icon of automotive culture, and with the launch of Renault 5 E-Tech electric, the legend is reborn for the future. This activation brings Renault’s modern vision of electric mobility to life through a dynamic and immersive brand experience in one of London’s most high-profile brand experience destinations.
The Experience
This experience is more than a vehicle showcase—it is a powerful statement of innovation. Featuring a fully integrated brand space with next-generation digital content, the campaign highlights Renault’s commitment to electric transformation, engaging visitors through striking visuals and interactive storytelling, as well as key Renault 5 brand influencers sharing their excitement around the launch of the iconic hot hatch.
Avantgarde Edge (Avantgard’s in house innovation studio) developed an iPad-controlled interactive colour pop studio : A seamless visitor experience where guests are encouraged to select their favourite colour from iconic Pop Yellow to Midnight Blue immersing themselves in a full 360 colour wash in real-time.
A landmark experience at Future Stores
Set within Oxford Street’s Future Stores, the activation leverages super-large-scale digital storytelling, designed and executed by Renault’s all agency team including Avantgarde and Publicis. The bespoke high-definition 10K+ digital content experience, delivering key Renault brand storytelling moments, spanning several unique digital scenes, blends bold animation, precision-crafted content, and interactive engagement.
A vision of the future
David Isherwood, Marketing Director, Renault UK, said: “Renault 5 is a pop icon, exuding its own unique sense of energy and fun wherever it goes, and we’re keen to share that with as many people as we can. After its debut meeting commuters at London’s St Pancras station last year, what better place to bring a cultural icon to next than to the centre of popular culture itself?”
