Shepper launches ‘Live in 5’ providing product-at-retail insight in 48 hours
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Innovative data-collection service app, Shepper, has launched a new service designed to allow UK businesses to put out live data requests in as little as 24 hours, with in-depth insight reports back in as little as 48 hours.
Dubbed ‘Live in 5’, the service will connect businesses to Shepper’s 180,000 strong community of data collectors, allowing for real time checks of a number of key physical data points. The service will offer checks on product presence, position, promotion and pricing, and sees this service being particularly popular with retailers and FMCG brands.
Shepper aims to launch checks to the market within 24 hours of briefing, returning insights within 48 hours for all checks, including actionable insights and relevant data points. This means that marketing and product managers could be looking at the results of a real world, UK-wide check the next day.
Commenting Lindsay Forster, CEO of Shepper, said:
“This innovation will speed up the process of product and promotion checks by a factor of days, if not weeks. The value in knowing whether or not a promotion is working in the way it was intended in just 48 hours is incalculable, and represents a step change in the ability to monitor campaigns.
“Shepper is built on this kind of technology that provides powerful insights to brands through the Shepper community. Real-time feedback should not be reserved for online marketing and campaigns, especially as physical shopping experiences remain so important to consumers. Digital shopping has advanced leaps and bounds over the past decade, so it’s time physical shopping caught up.”
Shepper offers businesses real time data collection, mystery shopping, and audit services to help protect and inform brands, such as L’Oréal and Ferrero. Its community of shepherds has collected over 6.5 million data points across the UK. By offering payment for small jobs, the company is changing the face of data collection and offering Brits a chance to earn extra income in the process.
