The Specialist Works & Roast appointed by Hastings Direct

Hastings Direct has appointed media agency The Specialist Works to handle its UK media planning / buying, as well as digital agency Roast for PPC and SEO.

The agencies were appointed after a comprehensive pitch process that included agency brands from several global networks including the incumbent, RAPP which will still provide creative and production support for the brand.

Nicola Charles, digital and marketing director, Hastings Direct said: “Hastings is built for the way customers buy general insurance today and uses technology, innovation and data, to provide customers with competitive prices and quality products. It’s important that we partner with agencies that reflect our values and agile approach. The Specialist Works and Roast both have a track record of delivering growth for digital and insurance brands and will play a key role in helping us develop our long term growth strategy. “

Matthew Pover, Director of Global Strategy, The Specialist Works said: “This is a fascinating time for an already successful Hastings Direct. There are challenging market conditions, a dynamic and ambitious in-house team who are looking for more, and we’ve identified how their strategy should evolve to drive the long term outcomes they’re looking for. They’re poised for growth and we’re excited to take them on the journey.”

Gareth Owen, Managing Director, Roast said: “The team at Roast is looking forward to proving their expertise in the UK’s most competitive sector of insurance – motor and also taking on the wider challenges of home insurance for Hastings Direct.”