Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK.

Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both young adults and parents. Later this year, TracyLocke will also deliver a second sampling campaign to promote the launch of Babybel Organic.

On working with TracyLocke, Gaëlle Vernet, senior brand manager at Bel Group, has said “With the task of launching our new Babybel organic variant, as well as an integrated campaign for Mini Babybel, we were in need of an experienced agency that has the capability to produce incredible results. With TracyLocke’s proven track record, we’re confident that our latest campaigns will drive brand awareness and prove a great success for our audience.”

Angus Gibson, associate director from TracyLocke London, comments: “We’re extremely excited to be launching a brand new experiential sampling campaign for a market-leader like Babybel. Working with Babybel provides us the opportunity to create maximum impact among their core audience during this year’s biggest sporting event.”

TracyLocke last year opened its doors in London, now operating as the European hub within the network, working across both EMEA regional-level and UK clients. Located in Wimbledon, clients benefit from global knowledge and resources, combined with local agility and expertise.