Vieve announces its first ever roadshow
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Vieve is excited to announce its first-ever roadshow, visiting four locations nationwide throughout August and September. The promotional tour delivers personalised shade matches, free gifts and more. The tour also celebrates Vieve’s latest launch, Skin Nova Complexion Balm, available from 29th August.
Inspired by their bestselling Skin Nova, the innovative foundation is the ultimate skincare-makeup hybrid. Offering medium-to-buildable coverage with a lightweight feel that glides across the skin with no dragging. This stretchable balm combines luminous pigments with nourishing, high-performance ingredients, and promises a healthier-looking complexion.
The brand’s founder, Jamie Genevieve will be with the tour, and on hand to celebrate Vieve’s exciting journey into complexion perfection.
The roadshow was created for Vieve by agency Backlash.
The tour got underway by visiting the Piazza, Covent Garden on 30th August before popping up at The Bullring Birmingham on September 1st.
The next two (and final) locations:
6.09.24 LIVERPOOL, Liverpool One, Paradise Place, Liverpool, L1 8JQ
8.9.24 MANCHESTER, The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8EH
All guests will collect a free gift as well as the chance to enter Vieve’s competition with the ultimate prize for one lucky winner of a personal shopping experience.
Rebecca Pratt, experiential agency Backlash comments: “The Vieve-Stream is the perfect mobile pop up experience to reach beauty lovers across the UK and immerse them in the new product range in a premium and fun environment. The cities and location selected reflects the emerging and most exciting beauty hotspots that are springing up across the UK to help Vieve reach the most engaged beauty audiences.”
