Dixons Carphone have teamed up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need. During a special Heads Together World Mental Health Day event at the London Eye and County Hall, Dixons Carphone launched #ThereForMe, a social media […]
Fitbit has announced its official partnership with The X Factor UK for the current series of the competition. As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness […]
Sense London, the company for Real World Ideas, has hired Andy Day to lead the company’s expanding creative department. The Australian born, London-based Day brings 20 years’ experience to the role across a wide range of sectors and disciplines at both traditional and non-traditional agencies. Day joins from Cheil UK where he was a creative […]
Marketing agency, Team Eleven, has announced the global campaign #4millionsmiles. Align Technology, manufacturers of the Invisalign teeth-straightening system is donating $1 to charity Operation Smile for every smile shared on social media in celebration of the company’s 4 millionth Invisalign patient. Fronted by the 4 millionth patient, London-based Matthew Webb, the campaign includes press ads […]
Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland. The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]
Provision Events were hired by Robert Walters to launch their Official Sponsorship of the British and Irish Lions NZ Rugby Tour in Covent Garden London. The event saw Provision put together a mini branded rugby pitch for a photo shoot and a Hakka re-enactment which was featured on Sky Sports News. Robert Walters a worldwide […]
When London Zoo took the decision to cease the sale of single-use plastic water bottles at the end of May this year, as part of this year’s #OneLess campaign, they appointed WET Global Events to manufacture and install two bespoke water fountains. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic […]
Westfield has announced its programme of activities for the festive season. In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying. The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]
Robbie Williams will be honoured with the BRITs Icon Award, following in the footsteps of Sir Elton John and David Bowie. The award is the highest accolade given by the BRIT Awards. It is only presented to artists whose writing, recording and performances have set them apart as having made a lasting impact on British […]
McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global business leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide managing partner. Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, […]
Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world. To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world. The scale model of Tower […]
Children’s author and McFly band member Tom Fletcher launched his children’s fiction novel The Christmasaurus at the Natural History Museum on 5th October. The Earth Hall was transformed into a Christmas extravaganza with seasonal lighting, canapés and a Giant Crumpet Christmasaurus made from 2500 Warburtons crumpets. Published by Penguin Random House Children’s, The Christmasaurus is […]
Global brand experience agency Jack Morton Worldwide has appointed award-winning creative Christopher Butler as the new director of content studio. The appointment is effective immediately. Based in the agency’s London office, Christopher will be leading Jack Morton’s content marketing offering. Christopher joins Jack Morton from Gyro, London, where he held the role of head of […]
M&C Saatchi has announced that Richard Morewood is to be appointed as chief executive officer of Asia. The five Offices are Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Each Office follows the M&C Saatchi model of owner/managers with the senior team having equity in their businesses. Morewood will focus on driving existing and new […]
Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]
Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]
The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]
Whether in sudden need of a till assistant, customer service staff, a language specialist or someone with another key skill, airport retailers operating airside now have a solution to their last-minute personnel issues, thanks to an new mobile app from Blackjack Promotions. Launching at the TFWA World Exhibition & Conference in Cannes from October 2-7, […]
Provision Events was hired by Omega, the official timekeeper of the 2016 Ryder Cup, to design, build and manage a bespoke putting activity for their guests at four events around the world. This week at The Ryder Cup will be the last stop of the tour. Provision Events developed an engaging time based putting competition […]
The level of flexibility and customisation offered by the modular design of Tecna Display’s T3 system helped exhibition display company Golden Strength to design an array of visuals for the CabiScoop fall fashion show in July at the Boston Convention and Exhibition Centre, Massachusetts. The show is a highly anticipated yearly event for women’s’ fashion […]
Branding pioneer Lippincott, the creative consultancy behind the Campbell’s soup can, the Starbucks Siren and the Coca-Cola ribbon, announced the North American debut of its exhibition at the Condé Nast Gallery in New York City following its debut at the London Design Festival 2015. Like me: Our bond with brands examines society’s evolving and complex […]
Brand experience and staffing agency, Purity, is set to restructure at the top of the agency next month in a move designed to capitalise on strong growth and bolster its expanding international portfolio. The agency will also grow its account teams with three new appointments. From 1st October 2016 current MD and founder, Rob Quinn, will take […]
Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account with immediate effect. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy to […]
Qualtrics has announced that it has won a series of industry awards, including Forbes 2016 Cloud 100, Fortune’s 40 Under 40 and G2 Crowd 2016 Survey Software Grid. The awards reiterate Qualtrics’ position in the fast-growing customer experience management industry, helping key European brands like Air France, KLM, Porsche and Virgin manage their critical customer […]
A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]
Primesight has partnered with breast cancer charity Future Dreams and creative platform Talenthouse, to place the winning design of the first round of The Ultimate Canvas in a nationwide campaign in the lead up to Breast Cancer Awareness month. The idea behind this CSR project is to leverage the huge wealth of talent available via […]
Freeman has strengthened its creative team, will be delivering a number of first-class events for clients, and has secured contract renewals with event organisers in EMEA during the first three months of its fiscal new year. The business has enhanced its creative capabilities with the appointment of two new team members, both of whom will […]
SHS Drinks has strengthened its agency roster for the reinvention of WKD with the appointment of integrated shop Life Agency following a competitive pitch. Life Agency’s initial remit will be to support the brand’s new ‘For the Now’ positioning within the on-trade. Life Agency will work on the channel strategy and implementation of that strategy […]
Roust, the world’s second largest vodka producer has announced a series of award wins and the Vodka Masters Awards. Russian Standard has scooped Gold medals across the Super Premium Category for its Gold and Platinum premium range, while Żubrówka, the original Bison grass vodka, picked up Master status in the Premium category. For a brand to […]
Huawei Consumer Business Group has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, the P9 has been co-engineered with […]
The FMBE Awards is delighted to announce that this year’s awards will celebrate one of Britain’s greatest storytelling cultural phenomena, the Pantomime. The night will be hosted by an absolute legend of the genre, the greatest panto dame of all time, Christopher Biggins. In true panto style, Christopher will be supported by a galaxy of […]
Experiential Brand of the Year, a special award at FMBE this year, sponsored by Hammerson, has seen some fantastic entries put forward by agency partners honouring brands that have shown extra commitment to brand experience in 2015-16. An impressive shortlist (below) has emerged. Awards director Frank Wainwright comments: “We’re very pleased with the take up […]
The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]
On Monday 26th September, members of the TRO team will visit Sheffield Hallam University to officially launch the UK’s first experiential marketing degree. The team will meet the first cohort of 17 students on the International Events Management with Experiential Marketing course, the first degree of its kind in the UK. The agency has been […]
With golf’s reintroduction to the Olympics this year in Rio, the International Golf Federation pulled out all the stops to make Golf’s return as big a success as possible. As golf is a minority sport in Brazil, Provision Events were tasked to activate the thousands of Brazilians expected to attend the Olympic Golf Tournament. Provision […]
Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]
Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]
Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]
Recently launched sports marketing agency, Dark Horses, have been appointed by Yorkshire Tea to bring to life the brand sponsorship of the Tea20 Charity Cricket Challenge at The Oval on Thursday 22nd September. There will be a fan friendly combination of youth and experience at the Yorkshire Tea20 Charity Challenge fixture; with both Sam Curran […]
Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK. The new platform will give fans the opportunity to connect with Chelsea followers around the world, providing a new way for brands to interact with fans of the team. The Stayfilm app, which is available as […]
The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]
Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]
The popcorn segment has grown by 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using a ‘wet popping’ method, the new range of popcorn is […]
Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer. A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]
As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]
Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To encourage […]
Meadowhall will host the final appearance of the Herd of Sheffield during a Farewell Weekend on October 14th to October 16th for The Children’s Hospital Charity. The largest public art event the city has hosted, 58 elephants will be on display throughout Meadowhall over the weekend, with designs sponsored from local celebrities including the Arctic […]
The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]
Mapp Digital, LLC, the new name for one of the largest independent digital marketing technology companies in the world, has debuted. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s customer centric services allow […]
Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]
Glacéau smartwater has introduced an out of home creative that uses beacon technology to share tips from influential Londoners, with members of the public. Launched last week, the outdoor advertising alerts users in the nearby proximity, and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure […]
Freeman has announced it has received the ISO 20121 Event Sustainability Management System certification, the first in its industry to do so on a global scale. The certification is an international standard designed to help organisations involved in the events and hospitality industries integrate sustainability into management practices and processes. “Environmental and social responsibility has […]
Experiential agency Kreate has created an experience for the Trinidad and Tobago Tourist Board (UK) to build awareness of Thomas Cook’s flight from Manchester to Tobago launching on 13 November 2016. Kreate has re-created the Island of Tobago for a two-day experience at the Manchester Trafford Centre. True to Tobago, the island will embrace the tropical look and […]
Tribal Worldwide, London has announced the appointment of Andrew Liles to the role of director of technology, while Marie Bradley will head up business analysis – a brand new role and discipline within the agency. Liles joins from DigitasLBi where he held various titles over the past 16 years, most recently leading the Helios programme […]
Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo in September. The event will celebrate 30 years of Diesel in Japan and the launch of the #forsuccessfulliving campaign. The campaign […]
Full service creative video agency Twenty Twenty Films is under starters orders for Royal Ascot 2017 after being appointed to produce a new cinematic video for Harrogate Spring Water – the official spring water supplier to Ascot Racecourse. Twenty Twenty Films, based in Riddlesden, West Yorkshire, has been briefed to produce a video campaign […]
This year’s On Blackheath festival hosted The iD Zone: an installation presented by iD Mobile, the new 4G mobile network and created by photo experience agency, The Flash Pack. The design of the activation embodied iD Mobile’s bold and colourful branding and was inspired by a GQ editorial shoot, shot by Paolo Kudacki and featuring […]
As little as 2 years ago the price of products was the most important issue for shoppers. Now, in a report from Shopper Insight Agency Core2Store, the position has shifted, and it’s more about availability. That is according to the collective findings of a shopper survey from Reasearchbods coupled with store insight from Core2Store and […]
Loose leaf tea experts T2 and Chelsea Flower Show winners the Rich Brothers have joined forces to create a living garden installation in T2’s Chelsea store this September. The green fingered duo will be creating the installation to mark the launch of Veggie Patch, a new range of vegetable-based teas, by turning the Kings Road […]
Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. Primesight will be working with Glasgow Prestwick Airport to develop an enhanced advertising experience within […]
The UK’s biggest showcase of the trillion pound Muslim consumer market is expected to attract thousands of visitors and hundreds of businesses from across the world. The Muslim Lifestyle Expo 2016 (MLE2016) takes place for its second consecutive year in October aiming to attract record numbers following its successful debut in 2015. MLE2016 has been […]
Tetra has teamed up with Aquatic Design Centre to create an underwater experience in London’s Old Street Underground Station. Open to the public for a week, The Tetra Tranquillity Tank, a custom built serene aquatic pop-up experience, aimed to inject an element of calm into the chaos of the daily underground commute. The bespoke aquariums […]
Whirlpool’s cooking appliance brand Hotpoint, has announced sponsorship of Channel 4 cookery programme, Sunday Brunch. The sponsorship sees the Sunday Brunch kitchen kitted out in Hotpoint’s latest cookery range with plenty of product placement and idents echoing Hotpoint’s new T.V advertising campaign. The sponsorship was announced at Channel 4 headquarters in London on Thursday September 9th […]
From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]
Bluewater played host to another Jobs Fayre on September 9, for the fifth year running. This year, almost 2,000 jobs were available to candidates. Held in conjunction with the pioneering on-site recruitment and training facility, The Learning Shop, the event was another step forward for employment rates in the Dartford region, which are now at the […]
McCann Worldgroup have announced that Sergio Lopez – head of integrated production at McCann London and Craft in the UK – will extend his current role to take on leadership of the growth of the group’s production capability across Europe. In his broader role, Sergio will aim to extend this success into European markets. He will […]
Creative agency Initials has announced the strengthening of its senior leadership board with the promotion of Rachel Bateman, director and head of live engagement. Bateman will continue in her current role with an additional remit to advocate the live engagement offering within all board discussions. She will also assume responsibility for overseeing the welfare of […]
TRO created a unique activation for client BMW at the historic motor race meeting, the only event of its kind to be themed entirely on the post-war 1948-1966 era. The stand was located in Earls Court Motor Show arena, where brands juxtapose their classic models with the latest in their production line. In keeping with […]
Mr Men Little Miss launched the pop-up exhibition for children to celebrate the brand’s 45th birthday. Held at London’s South Bank, the museum was designed specifically with young fans in mind, with exhibits displayed at a child’s scale throughout. The exhibition will feature hundreds of pieces of memorabilia from the past 45 years, celebrating the nation’s […]
Luxury supercars descended on Meadowhall on Saturday 3rd September to raise money for Bluebell Wood Children’s Hospice, which cares for children and young adults with a shortened life expectancy and a range of complex medical needs, and their families. Promoting the charity’s supercar experience, members of the Supercar Driver club and the Sporting Bears offered an […]
Independent Events provided nautical promotional staff at Blyth’s Tall Ships Regatta on the first weekend of September to promote DFDS’ discounted Amsterdam cruise offers alongside the largest Lego ship on the planet. The team were stationed at the DFDS stand throughout the event, providing information on the Lego ship as well as promoting DFDS’ fantastic […]
The FMBE Awards has today announced its shortlisted Agency of the Year contenders for both Field Marketing and Brand Experience Agency of the Year. Samantha Tasker Robbins, Event Director comments: “The Agency of the Year competition looks stronger than ever. We have seen a very high level of commendation by our judges across many categories […]
Donate Here On Friday 9th September another event industry Howard’s Way walking (HWW) marathon gets underway. This year participants include FMBE’s Frank Wainwright, Claire Stokes, MD of FMBE shortlisted Circle Agency, who will take on the 92 mile route across Exmoor and Dartmoor in 3 days. FMBE Awards has sponsored this year’s event alongside a […]
Marlow-based field marketing agency Channel Advantage has today launched its new corporate identity, and will now be known as Retail7. The change for the agency, which was founded in 1994, embraces the ever-changing landscape of the retail sector and how it has now become a 24/7 industry. Retail7’s brand review includes a new logo, tagline […]
Slingshot Sponsorship will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season. The Louth-based Honda Racing BSB team is progressive in the world of motorsport, signing BSB’s only female competitor, Jenny Tinmouth, who joined the team in 2015. During her two seasons with Honda to date, Jenny has improved on […]
Norbert Schmidt has been appointed Vice President Products & Brands of Whirlpool EMEA (Europe, Middle East and Africa). In his role, Norbert Schmidt will directly report to Esther Berrozpe Galindo, President of Whirlpool EMEA and Executive Vice President of Whirlpool Corporation. “I am thrilled to take on this new challenge and I look forward to […]
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of Tyneside on Sunday 11th September. The innovation in the race is designed to help runners of any ability pace their race safely and successfully. Founded in […]
A record entry at FMBE this year has made shortlisting harder than ever. As usual FMBE has attracted the best brand campaigns from global and challenger brands with strong interest and representation from agencies nationally and globally. Congratulations to all who have made it. Feedback is available for all that didn’t make it following the […]
Swedish retailer Ikea is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the chefs of their own restaurant. With people spending less time cooking and eating together in the UK, Ikea are giving the foodies, wannabe-cooks, kitchen-novices and fine-diners the chance to express themselves […]
Pop-up bar ‘The Bottle’ opens later this month and is set to boast the UK’s largest range of hand-sourced bottled water, with all of it coming straight from the sea. Open from Thursday 8 – Saturday 10 September at Pop Brixton, the watering hole will be raising awareness of the Royal National Lifeboat Institution’s H2Only […]
Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global creative director. Smith will be responsible for overseeing all of Maxus Global’s creative output. Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy […]
As part of the celebrations around the brand’s 100th anniversary, the Crayola Bus Tour will be stopping at various retailers around the UK, inviting consumers on board to celebrate 100 years of colour. Visitors will be greeted by performers on arrival before boarding the Crayola branded double-decker bus for a fully immersive experience. Visitors will be […]
To celebrate Britain’s love of sandwiches, Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest […]
To celebrate the launch of the new Lego Friends Amusement Park building sets, a new live Tour is coming to Bluewater, Kent. The Lego Friends Amusement Park Tour brings the new sets to life and offers young builders an immersive day out. Set in the world of Heartlake City – the Amusement Park sets offer […]
Qualtrics, provider of enterprise survey software, has appointed Caroline Mogford as EMEA Marketing Director. Caroline joins from Google, where she headed up international marketing for Google Education. Prior to that, Caroline was Head of Marketing for Google Maps for Business, EMEA and Head of Strategy for South East Asia. A trained economist with a degree […]
As the British Olympians arrived home, Liverpool ONE had its own special carnival over the Bank Holiday weekend. A Brazilian themed parade took to the streets, moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street with a red, white and blue confetti […]
On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]
Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]
Jack Morton Worldwide was appointed following a competitive pitch with agencies across Europe, to create Scania’s first major product launch in 20 years. The launch of the new R500 & S750 Scania trucks took place on 23 August at the Grand Palais, Paris. An exclusive audience of 1250 industry professionals, policy makers and press joined […]
Lovefone are opening up the world’s tiniest repair shops inside British red telephone booths. The first of its kind was unveiled on Tuesday, 16th August 2016 on Greenwich High Street next to The Mitre pub. The advent of mobile technology has made the iconic red telephone boxes obsolete. Lovefone is bringing these listed structures back […]
This November, Wahaca will host a three-day agave-fuelled fiesta in celebration of Mexico’s Day of the Dead festival. From Thursday 3rd to Saturday 5th November, The Vaults at London Waterloo will be transformed into a den of Mexican festivities with three nights of live music and live art, hedonistic performance, street food and tequila, showcasing […]
Freeman has announced two new appointments in EMEA. Steve Comar has been promoted to the Executive Team as director of operations, meanwhile Gillian Brackenbury-Peace joins as talent development advisor, heading up talent development for Freeman in EMEA. Comar joined Freeman in EMEA as graphics director in September 2014, and has been instrumental in developing […]
Reese’s has announced the launch of a unique experiential campaign to promote its Peanut Butter Cups. Created and executed by brand activation agency Field Day, the campaign looks to engage with Reese’s young target audience of ‘pleasure rebels’, the people who are unapologetic about having fun; they do what they want and eat what they […]
McDonald’s UK has launched 75 days of fun-filled free experiences at restaurants, festivals and events across the UK. The tour kicked off with model and actress, Jorgie Porter, helping Londoners cool off with a McFlurry from the unique van which is touring the UK delivering treats to festival-goers, sun-worshippers and rain-dodgers. With a photobooth on […]
TRO presented The East Anglian Air Ambulance with a cheque for £3,665.87 – the result of a charitable effort taken on by a team of 12 TROjans in April in honour of their friend and colleague Tom Gentle. In September 2015, TRO was deeply saddened by the sudden loss of Tom in a tragic sailing […]
Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials. The partnership will see Williams GB Gin exclusively stocked at the event, while a […]
Exmoor National Park and Miles Tea and Coffee, are encouraging people to take a #SelfTea in the warm West Country and share it on social media. The campaign is to encourage visitors to take a selfie on Exmoor with a locally blended Miles beverage and post it on social media, then tag Miles and Exmoor […]
Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]
A new leisure tourism campaign, promoting London’s Autumn cultural season has been launched by London & Partners, the Mayor’s promotional company for London, and The Brooklyn Brothers. Part of the Mayor of London’s #LondonIsOpen campaign, London’s Autumn Season showcases this Autumn’s cultural calendar. The Autumn Season kicks off with a launch film that uses London’s […]
Satsuma Loans has appointed Leeds-based marketing agency Banana Kick to activate its new partnership with Sunderland AFC ahead of the 2016/17 Premier League Season. Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels. On match days, […]