Some of the UK’s biggest and best known retailers have signed up to support this year’s #givingtuesday – the global day of giving. #givingtuesday – being held in the UK for the third time – takes place on Tuesday 29th November following Black Friday and Cyber Monday. It is led by the Charities Aid Foundation […]
Adults from across the country received a monster makeover this week with the help of the Haribo Halloween Academy, which has been popping up in locations across the country in the countdown to the spooky occasion. A team of scare scholars have helped commuters at London Victoria and shoppers at Trinity Leeds to release their […]
Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]
Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse. Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that […]
To demonstrate that ‘your music deserves better’, Sonos gave Londoners the opportunity to swap their inadequate speakers for a Sonos Play:1. In a ‘You’re Better Than This’ Amnesty, Sonos called for music lovers across the city to bring their speakers to King’s Cross Station on Wednesday October 26th at 8am. The first 300 people to […]
The upcoming event, hosted at University College London, will stimulate discussion around the jobs and skills of tomorrow and connect The Economist with a new generation of readers Will robots substitute people in the future? Is AI a threat or an opportunity? What will the global workforce look like in 2050? The Economist, together with real […]
Renault Sport and We Are Social have created a short film starring the new Clio RS 16 to celebrate 40 years of Renault Sport and its return to Formula 1. The film, commissioned to celebrate Renault’s F1 heritage, follows a man who dreams of being a Formula 1 driver and enjoying the fame, wild parties […]
Digital and direct marketing agency, Lida announces Ikea Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer Ikea. Tasked with helping Ikea build a stronger relationship with members of the Ikea Family, the campaign, created by Lida, sees a cross-stitched ‘email’ sent in the post to a targeted group of the member base. Through […]
In a media first for Manchester Victoria, the station has been taken over by the terminal illness charity Marie Curie in partnership with Exterion Media and Northern. The activity aims to raise awareness of Marie Curie nurses who work through the night in people’s homes. The eight-week campaign deploys a combination of digital, experiential and […]
Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight. A new service, called LinkUK from BT, will see sleek, ultramodern kiosks called Links rolled out to […]
Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]
Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]
Global experience marketing agency George P. Johnson (GPJ) has appointed Mary Kabra in the newly created role of marketing director, UK. Kabra joins GPJ from OgilvyOne where she was head of marketing and New Business. Prior to which, Kabra had roles in account management and business development at Engine Group, Publicis and Kitcatt Nohr. Jason […]
Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions. The team was inspired to bring the popularity […]
Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]
Robert Harley has been appointed as sales director of SodaStream UK. Harley joined the UK team in December 2014 as a national account manager. After an exciting year at SodaStream UK, he now takes the helm as sales director for the UK and he will take responsibility for developing the UK sales strategy at an […]
For the second time this year, EMC World have chosen Provision Events as their activation supplier for a three day partnering conference event with Dell, Callaway Golf and Top Golf. The event at the Austin Convention Centre, Texas USA is showcasing the latest Dell technology the official suppliers to the Golf brand Callaway who are […]
Following the success of Iceland’s real mums vlogging campaign earlier this year, the UK retailer has extended its partnership with the UK’s only mummy vlogging network, Channel Mum. In a media first, planned and brokered by independent media agency the7stars, the partnership will see the vlog content roll out across broadcast VOD, digital VOD […]
Freeman has announced the new Freeman Design Leadership Council, an influential group of 10 global design visionaries and leading experts tapped to collaboratively push the future of design for the brand experience category. The council was created and selected by Freeman chief design officer and author Bruce Mau. The group will advise Freeman as curators […]
Freeman has announced the hiring of two renowned executives, Peter McGrath and Haluk Kulin Peter McGrath, a longtime creative leader at The Walt Disney Company, starts his new role as senior vice president of creative for Freeman’s agency division FreemanXP. Haluk Kulin, a global marketing leader at multinational consumer goods company Unilever and a pioneer […]
London based creative agency The Brooklyn Brothers and Icelandic advertising agency Islenska scooped four EACA Euro Effies at the annual awards event in Brussels for their Inspired by Iceland tourism campaign, Ask Guðmundur. The agencies won jointly in four categories for the campaign, delivered on behalf of Promote Iceland; ‘Best Demonstration of Integrated Effectiveness’, ‘David […]
Qualtrics, provider of the world’s leading insight platform, has announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics. “We are excited to bring an industry luminary of Zig’s […]
Rockar has launched its new Jaguar Land Rover store at Westfield Stratford. Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]
Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars. The campaign will use podcasts to increase awareness and promote the 90-minute experience that allows you to walk over the iconic roof of The O2 via a suspended walkway. Influencer content will also be shared […]
Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’. The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time. Entry is free and members of the public can pre-book […]
FMBE Awards 2016 Result Agencies McCurrach (FM) and MKTG (BX) led the way as Christopher Biggins announced the 12th FMBE Awards winners at Troxy tonight. McCurrach added a first ever agency of the years to wins on the night for their instore work with Kerry Cheestrings, which was elevated to Platinum as this most admired […]
Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]
TeamHaven has been selected to manage Amazon’s USA retail field account managers who help to increase product sales across their major retailers. Amazon Inc. have in the past used fieldforce software from two other USA based providers, but wanted an enhanced solution that easily handles the complexity of their retail business across the USA. TeamHaven […]
The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports. Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% […]
To help promote Boohoo.com’s BoohooMan range, Independent Events carried out a series of experiential and promotional staffing activations at 10 different universities in the UK during Freshers Fortnight. Teams of fashion forward brand ambassadors were dispatched to the various campus on this nationwide tour, targeting students with props and encouraging shares on social media. The […]
Johnson & Johnson has created “One Breath”, a new campaign for Nicorette, which will coincide with Stoptober in the UK. The online film will run on YouTube and Facebook, and aims to inspire those trying to quit, by reminding them that it’s a difficult but rewarding achievement. Following the success of Nicorette’s ‘Achieving the Incredible’ […]
Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded as BEcause Ireland. BEcause is a well-known experiential specialist in the UK, working with 15 of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. Major clients include […]
Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]
TRO has announced the launch of a specialist department, TROi; a global team dedicated to the discovery, development and implementation of innovative creative technology solutions. TROi aims to drive innovation and push experience marketing to a whole new frontier – bringing cutting-edge creative technologies to enrich its clients’ consumer experiences. The agency has been developing […]
FMBE Awards has combined forces with one of its sponsors, Promohire to offer its DLR guest arrivals and departures a shuttle service. As this year’s event celebrates pantomime and storytelling and with Promohire’s help we are able to give guests a quick, comfortable and colourful way to arrive. Cinderella’s footman will greet you at the station’s […]
Big Data For Humans Ltd the Data Science-as-a-Service (DSaaS) company for customer marketing, today announced the opening of its office in Singapore, as HQ for its new APAC division. As part of a partnership, AirAsia’s data science unit, MadCience Consulting, led a funding round and with contributions from existing investors Scottish Investment Bank, EC1 Capital and Firestartr, […]
Creative agency, Imagination, is helping Jaguar Land Rover draw in the crowds at the Paris Motor Show with an engaging, tactile exhibition of the latest and near future automotive technology. Designed to appeal to all visitors, from kids to aficionados, the Jaguar Land Rover Innovation Lab harnesses gamification to reveal the technologies on display. To […]
This autumn, Vita Coco is supporting Just Breath London and Prana Production by providing hydrating Vita Coco Coconut Water throughout its series of modern meditation events. A project which aims to bring mindfulness to the masses and create an oasis of space amidst the everyday urban hustle, Just Breath is the newly launched mindful movement […]
Harvey started his career as a marketer for GlaxoSmithKline, before switching agency-side as a planner. Having worked for WCRS and then Euro RSCG (now Havas), he then joined JWT where he worked for brands including Smirnoff, Bailey’s, Kenco and Toni & Guy. He then moved to content agency Adjust Your Set where he built […]
Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, celebrated the success of AW16 Live In Style, a dedicated fashion and beauty event, in centre:mk’s Middleton Hall which took place at the beginning of October. AW16 Live is one of the region’s biggest live […]
The new Celebration Stopover Buddy service from transatlantic airline, Icelandair, sees members of the airline team, matched to passengers in the ultimate personalised concierge offering. Following the success of their last initiative in early 2016, which saw staff become ‘Stopover Buddies’, acting as local hosts helping visitors make the most of their time in Iceland. […]
To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio Rewind, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The seven-minute Formula […]
Dixons Carphone have teamed up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need. During a special Heads Together World Mental Health Day event at the London Eye and County Hall, Dixons Carphone launched #ThereForMe, a social media […]
Fitbit has announced its official partnership with The X Factor UK for the current series of the competition. As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness […]
Sense London, the company for Real World Ideas, has hired Andy Day to lead the company’s expanding creative department. The Australian born, London-based Day brings 20 years’ experience to the role across a wide range of sectors and disciplines at both traditional and non-traditional agencies. Day joins from Cheil UK where he was a creative […]
Marketing agency, Team Eleven, has announced the global campaign #4millionsmiles. Align Technology, manufacturers of the Invisalign teeth-straightening system is donating $1 to charity Operation Smile for every smile shared on social media in celebration of the company’s 4 millionth Invisalign patient. Fronted by the 4 millionth patient, London-based Matthew Webb, the campaign includes press ads […]
Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland. The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]
Provision Events were hired by Robert Walters to launch their Official Sponsorship of the British and Irish Lions NZ Rugby Tour in Covent Garden London. The event saw Provision put together a mini branded rugby pitch for a photo shoot and a Hakka re-enactment which was featured on Sky Sports News. Robert Walters a worldwide […]
When London Zoo took the decision to cease the sale of single-use plastic water bottles at the end of May this year, as part of this year’s #OneLess campaign, they appointed WET Global Events to manufacture and install two bespoke water fountains. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic […]
Westfield has announced its programme of activities for the festive season. In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying. The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]
Robbie Williams will be honoured with the BRITs Icon Award, following in the footsteps of Sir Elton John and David Bowie. The award is the highest accolade given by the BRIT Awards. It is only presented to artists whose writing, recording and performances have set them apart as having made a lasting impact on British […]
McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global business leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide managing partner. Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, […]
Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world. To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world. The scale model of Tower […]
Children’s author and McFly band member Tom Fletcher launched his children’s fiction novel The Christmasaurus at the Natural History Museum on 5th October. The Earth Hall was transformed into a Christmas extravaganza with seasonal lighting, canapés and a Giant Crumpet Christmasaurus made from 2500 Warburtons crumpets. Published by Penguin Random House Children’s, The Christmasaurus is […]
Global brand experience agency Jack Morton Worldwide has appointed award-winning creative Christopher Butler as the new director of content studio. The appointment is effective immediately. Based in the agency’s London office, Christopher will be leading Jack Morton’s content marketing offering. Christopher joins Jack Morton from Gyro, London, where he held the role of head of […]
M&C Saatchi has announced that Richard Morewood is to be appointed as chief executive officer of Asia. The five Offices are Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Each Office follows the M&C Saatchi model of owner/managers with the senior team having equity in their businesses. Morewood will focus on driving existing and new […]
Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]
Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]
The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]
Whether in sudden need of a till assistant, customer service staff, a language specialist or someone with another key skill, airport retailers operating airside now have a solution to their last-minute personnel issues, thanks to an new mobile app from Blackjack Promotions. Launching at the TFWA World Exhibition & Conference in Cannes from October 2-7, […]
Provision Events was hired by Omega, the official timekeeper of the 2016 Ryder Cup, to design, build and manage a bespoke putting activity for their guests at four events around the world. This week at The Ryder Cup will be the last stop of the tour. Provision Events developed an engaging time based putting competition […]
The level of flexibility and customisation offered by the modular design of Tecna Display’s T3 system helped exhibition display company Golden Strength to design an array of visuals for the CabiScoop fall fashion show in July at the Boston Convention and Exhibition Centre, Massachusetts. The show is a highly anticipated yearly event for women’s’ fashion […]
Branding pioneer Lippincott, the creative consultancy behind the Campbell’s soup can, the Starbucks Siren and the Coca-Cola ribbon, announced the North American debut of its exhibition at the Condé Nast Gallery in New York City following its debut at the London Design Festival 2015. Like me: Our bond with brands examines society’s evolving and complex […]
Brand experience and staffing agency, Purity, is set to restructure at the top of the agency next month in a move designed to capitalise on strong growth and bolster its expanding international portfolio. The agency will also grow its account teams with three new appointments. From 1st October 2016 current MD and founder, Rob Quinn, will take […]
Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account with immediate effect. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy to […]
Qualtrics has announced that it has won a series of industry awards, including Forbes 2016 Cloud 100, Fortune’s 40 Under 40 and G2 Crowd 2016 Survey Software Grid. The awards reiterate Qualtrics’ position in the fast-growing customer experience management industry, helping key European brands like Air France, KLM, Porsche and Virgin manage their critical customer […]
A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]
Primesight has partnered with breast cancer charity Future Dreams and creative platform Talenthouse, to place the winning design of the first round of The Ultimate Canvas in a nationwide campaign in the lead up to Breast Cancer Awareness month. The idea behind this CSR project is to leverage the huge wealth of talent available via […]
Freeman has strengthened its creative team, will be delivering a number of first-class events for clients, and has secured contract renewals with event organisers in EMEA during the first three months of its fiscal new year. The business has enhanced its creative capabilities with the appointment of two new team members, both of whom will […]
SHS Drinks has strengthened its agency roster for the reinvention of WKD with the appointment of integrated shop Life Agency following a competitive pitch. Life Agency’s initial remit will be to support the brand’s new ‘For the Now’ positioning within the on-trade. Life Agency will work on the channel strategy and implementation of that strategy […]
Roust, the world’s second largest vodka producer has announced a series of award wins and the Vodka Masters Awards. Russian Standard has scooped Gold medals across the Super Premium Category for its Gold and Platinum premium range, while Żubrówka, the original Bison grass vodka, picked up Master status in the Premium category. For a brand to […]
Huawei Consumer Business Group has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, the P9 has been co-engineered with […]
The FMBE Awards is delighted to announce that this year’s awards will celebrate one of Britain’s greatest storytelling cultural phenomena, the Pantomime. The night will be hosted by an absolute legend of the genre, the greatest panto dame of all time, Christopher Biggins. In true panto style, Christopher will be supported by a galaxy of […]
Experiential Brand of the Year, a special award at FMBE this year, sponsored by Hammerson, has seen some fantastic entries put forward by agency partners honouring brands that have shown extra commitment to brand experience in 2015-16. An impressive shortlist (below) has emerged. Awards director Frank Wainwright comments: “We’re very pleased with the take up […]
The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]
On Monday 26th September, members of the TRO team will visit Sheffield Hallam University to officially launch the UK’s first experiential marketing degree. The team will meet the first cohort of 17 students on the International Events Management with Experiential Marketing course, the first degree of its kind in the UK. The agency has been […]
With golf’s reintroduction to the Olympics this year in Rio, the International Golf Federation pulled out all the stops to make Golf’s return as big a success as possible. As golf is a minority sport in Brazil, Provision Events were tasked to activate the thousands of Brazilians expected to attend the Olympic Golf Tournament. Provision […]
Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]
Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]
Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]
Recently launched sports marketing agency, Dark Horses, have been appointed by Yorkshire Tea to bring to life the brand sponsorship of the Tea20 Charity Cricket Challenge at The Oval on Thursday 22nd September. There will be a fan friendly combination of youth and experience at the Yorkshire Tea20 Charity Challenge fixture; with both Sam Curran […]
Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK. The new platform will give fans the opportunity to connect with Chelsea followers around the world, providing a new way for brands to interact with fans of the team. The Stayfilm app, which is available as […]
The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]
Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]
The popcorn segment has grown by 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using a ‘wet popping’ method, the new range of popcorn is […]
Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer. A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]
As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]
Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To encourage […]
Meadowhall will host the final appearance of the Herd of Sheffield during a Farewell Weekend on October 14th to October 16th for The Children’s Hospital Charity. The largest public art event the city has hosted, 58 elephants will be on display throughout Meadowhall over the weekend, with designs sponsored from local celebrities including the Arctic […]
The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]
Mapp Digital, LLC, the new name for one of the largest independent digital marketing technology companies in the world, has debuted. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s customer centric services allow […]
Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]
Glacéau smartwater has introduced an out of home creative that uses beacon technology to share tips from influential Londoners, with members of the public. Launched last week, the outdoor advertising alerts users in the nearby proximity, and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure […]
Freeman has announced it has received the ISO 20121 Event Sustainability Management System certification, the first in its industry to do so on a global scale. The certification is an international standard designed to help organisations involved in the events and hospitality industries integrate sustainability into management practices and processes. “Environmental and social responsibility has […]
Experiential agency Kreate has created an experience for the Trinidad and Tobago Tourist Board (UK) to build awareness of Thomas Cook’s flight from Manchester to Tobago launching on 13 November 2016. Kreate has re-created the Island of Tobago for a two-day experience at the Manchester Trafford Centre. True to Tobago, the island will embrace the tropical look and […]
Tribal Worldwide, London has announced the appointment of Andrew Liles to the role of director of technology, while Marie Bradley will head up business analysis – a brand new role and discipline within the agency. Liles joins from DigitasLBi where he held various titles over the past 16 years, most recently leading the Helios programme […]
Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo in September. The event will celebrate 30 years of Diesel in Japan and the launch of the #forsuccessfulliving campaign. The campaign […]
Full service creative video agency Twenty Twenty Films is under starters orders for Royal Ascot 2017 after being appointed to produce a new cinematic video for Harrogate Spring Water – the official spring water supplier to Ascot Racecourse. Twenty Twenty Films, based in Riddlesden, West Yorkshire, has been briefed to produce a video campaign […]
This year’s On Blackheath festival hosted The iD Zone: an installation presented by iD Mobile, the new 4G mobile network and created by photo experience agency, The Flash Pack. The design of the activation embodied iD Mobile’s bold and colourful branding and was inspired by a GQ editorial shoot, shot by Paolo Kudacki and featuring […]
As little as 2 years ago the price of products was the most important issue for shoppers. Now, in a report from Shopper Insight Agency Core2Store, the position has shifted, and it’s more about availability. That is according to the collective findings of a shopper survey from Reasearchbods coupled with store insight from Core2Store and […]