Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]
Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
New World Trading Company has opened its bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]
Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]
Imagination Park Technologies Inc. the company bringing augmented reality experiences to consumers and sports fans globally, has announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. “Orangetheory will be using Imagination Park’s augmented reality (AR) platform to engage new and existing members,” said […]
It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]
Event industry veteran, Simon Burton, has launched a new agency dedicated to awards and awards campaigns. Iconify starts with 3 projects in its portfolio: Charity Film Awards, Young Guns (an emerging art awards) and World Exhibition Stand Awards (a joint venture with Mash Media). Two more launches, World Sports Photography Awards and Blockbusters (the International […]
Mr.Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise adding to their character range; Little Miss Sporty, Little Miss Baby, Little Miss Scary and Little Miss Ginger. Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the books and buy […]
A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]
According to research by the Holocaust Memorial Trust, social media platforms like Twitter and Facebook now account for 59% of all hate crime. But some users are fighting back – and not in the way you might expect. @LuckyBastards_ is a Twitter account which claims to “turn hateful Bastards into lucky windfalls, for good causes”. It achieves this by messaging […]
Sandbanks-based public relations and communications agency Liz Lean PR has strengthened its team with the appointment of Belinda Rastall to the role of senior account manager. Belinda joins the 15-strong team in response to recent client wins and to assist in the further growth of the agency, whose client list includes organisations such as Hall […]
Saatchi & Saatchi London has appointed Dan Treichel as its executive creative director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned “Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for […]
Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21stcentury lease of life. The Arranmore community of 469 people – sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the […]
Scriba PR is celebrating a solid start to 2019, having secured a hat-trick of international contract wins with global shredder manufacturer client, Untha. As the bolt-on communications department for the Austria-headquartered firm, the latest appointment will see the Yorkshire agency work across three continents. Already responsible for all media relations for the Energy from Waste […]
Propercorn is touring the country in a 33ft pink cement mixer. The colourful campaign is designed to showcase the brand’s range of eight popcorn flavours and bring to life the story behind Propercorn’s entrepreneurial inception. Inspired by the TV programme Top Gear, co-founder Cassandra Stavrou famously used a car spraying kit in her mother’s kitchen […]
For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. The event featured circus-style attractions including a Fashionista Ringmaster, giant catwalk models, jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off […]
PlayPass announces more cashless UK festivals with focus on sustainability, families and mobile app integration. Joining the provider’s rapidly expanding client list, and going cashless for the first time, are the 10,000-capacity Lakefest in the Cotswolds, the trio of one-day festivals – Smoked & Uncut, the inaugural London Dessert Festival at the Truman Brewery, and […]
Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]
Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City Blitz’ campaign by Monkey Shoulder. Dubbed the world’s most playful advert, the execution took place on the 19th and 20th of April in Liverpool city centre and showcased […]
British charity, Grocery Aid, is hosting the Windermere Row again this year. Grocery Aid is a registered charity based in the UK, founded in 1857 which support people in need across the country’s grocery industry, whether they’re from corner shops or large-scale factories The Windmere Row raises money for the charity. As a company that supports […]
Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]
Launched in loving memory of sales director Dave Rees, who sadly passed away last year, this scholarship aims to make a positive change across Tactical Solutions and the local communities. The Dave Rees Scholarship Award is available to all Tactical Solutions employees on an annual basis. This year with a deadline of Febuary 28th. The […]
The annual Cadbury National Trust Easter Egg Hunt ran across the Trust’s 306 properties across the UK over the Easter bank holiday weekend. For the sixth year running, RPM executed the experiential element of the campaign. Cadbury provided each property that signed up with the National Trust and National Trust for Scotland portfolio with the […]
Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of free lunches using the top 20 foods most likely destined for landfill in line with Stop Food Waste Day. Food waste is a global issue with a wide variety of environmental, social and economic impacts. New research […]
INVNT has partnered with luxury automotive brand Genesis this week, to launch its new Mint Concept, the all-electric, luxury car for the city – ahead of the New York International Auto Show, which kicked off on Friday, April 19. INVNT provided strategic and creative insight, while managing all production for the exclusive experience, which was […]
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader. Her insider insight will deepen the new business consultancy’s knowledge of the eCommerce giant, this will allow the team to help agencies develop their offering in this area and capitalise […]
Eventex, the Internationally recognised awards ceremony for the Event industry now in its 10thyear, has announced their winners for 2019, naming Mad River, ‘Best Event Team’. The competition was fierce but Mad River pipped their shortlisted competition, that included teams from China and Netherlands, to the post through their innovation, processes and adventurous team spirit. […]
Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]
Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with […]
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor. Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. […]
Grosvenor Europe has announced that global fashion brand, Polo Ralph Lauren, has officially opened its 1,900 sq ft new store on Liverpool One’s Peter’s Lane. The new store showcases both womenswear and menswear collections of the brand’s classic yet spirited American style. Designed by an in-house team, the space combines elements of collegiate sports with […]
Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years. The opening also follows successful footfall growth above […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
DOOH.com deliver hyper-reactive rainfall activated campaign as winners of Ocean’s annual Digital Creative comp DOOH.com has delivered on a brand new innovative OOH campaign for agency Glimpse and not-for-profit collective ‘We Are Ocean’ that takes the issues facing the world’s oceans and projects them to people living in UK cities using the brilliantly simple mechanism […]
ESI Media today announces the appointment of Andy Morley to the role of chief digital revenue officer. Morley brings over twenty years of expertise across digital audiences, agency sales, programmatic buying and selling, tech delivery and data. He has held senior roles at Emap and The Telegraph, as well as technology companies Grapeshot and Telaria. […]
Sense has grown its account management and production teams as part of its global expansion strategy. The move follows a successful start to 2019 and coincides with a number of major client wins, including MGA, Ebay and Bahlsen. Stephanie Haigh joins as account manager, while Jon Vine-Groves takes on the role of senior production executive. […]
Brand and design consultancy Perq Studio has gifted its strategic brand, design and campaign expertise to create a refreshed identity for Mike’s Table, a non-profit supper club with a difference. At Mike’s Table, paying guests get more than a meal. Their ticket pays for someone else to take a seat at the table too. That […]
New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]
D/sruption has announced the launch of its Disruption50 Index – a competition for companies championing emerging technologies and business models, to show how they are turning today’s trends into the next wave of disruption. D/sruption has teamed up with Hotwire, on the Disruption50 to help evaluate the tech and innovation which will change the business landscape in 2019. […]
Formula E enlisted CSM Live to develop new solutions for trackside branding, and after 12-months of intensive research, a new strong, durable and sustainable alternative will be applied to the barriers lining each circuit – starting in the Italian capital for the GEOX Rome E-Prix and the first instalment of the voestalpine European races on […]
Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]
To celebrate the return of the most anticipated TV series finale this year, Stork baking spread commissioned food artist, Michelle Wibowo, to pay homage to this pop culture moment and create a bake inspired by the show. The ‘Stork’ family line-up was unveiled in the country’s capital, overlooking Tower Bridge. Made from fluffy sponge – thanks […]
Brand experience agency Sense has appointed Eddie Frame as business development manager to drive forward its growth strategy. Frame joins Sense from Creativebrief where he was client relationship manager. Working alongside the agency’s senior team, Frame’s role will involve building relationships with brands and raising awareness of Sense’s capabilities. Along with its London HQ, Sense […]
Huawei brought the Northern Lights to the skies of London last weekend, with a laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]
Monaco-born skin and suncare brand Lancaster has appointed DeVries Global to handle a forthcoming brand campaign this summer. The campaign spans traditional media relations, influencer engagement, social media and consumer events, with the brand taking on sponsorships of Chestertons Polo in the Park this June, and music festival Calvi on the Rocks, held in Corsica […]
In-house specialist agency Oliver has boosted its global senior leadership with the addition of Richard Stainer, who has been appointed as its CEO, global clients. Stainer – whose appointment comes hot on the heels of the acquisition of Oliver’s parent firm, Inside Ideas Group, by You & Mr Jones – has an overarching remit to expand Oliver’s […]
Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]
Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday. Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research. Alongside researchers and people affected by cancer, […]
Members of the public visiting the Tower of London were treated to a suprising spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo. Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago. Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]
Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead […]
Everton Football Club’s ground-breaking partnership with Angry Birds was recognised at the UK Sponsorship Awards. The Club and Rovio beat off competition from DHL’s partnership with esports organiser ESL (Electronic Sports League) and One Plus’s partnership with Fnatic. The Blues teamed up with Rovio in August 2018 to create a global first when they introduced […]
Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]
23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]
After having met with several agencies for chemistry meetings and ending with a competitive pitch Unicef UK, the world’s largest children’s charity, has appointed the community London as its strategic and creative partner, effective immediately. “The community inspired us with their unique understanding of the world and their perspective on how we could bring our […]
New research reveals that ‘being kind to others’, ‘people not having enough to eat’ and ‘protecting animals and their habitats’, are among the top 10 issues that UK children are most concerned about in 2019. The poll of over 1,000 4 – 14 year-old girls and boys was commissioned by Disney UK, as part […]
Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands. Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening. The planning permission is part of an ongoing investment strategy by the centre’s owners, The […]
Hotwire, the global communications agency, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network of offices and exclusive partners. Hotwire operates through 11 wholly owned offices across North America, Europe and Australia and supports […]
Positioning the organisation for continued growth and diversification, Freeman, has announced it has named Phil Molyneux as its new president. Molyneux is a technology engineer with a depth of global experience driving major consumer brands like SONY and Dyson. “Event marketing is evolving into a data-driven industry — as proven by our recent Data Benchmark Study […]
INVNT, the global live brand story telling agency, has appointed Adam Harriden to the role of executive creative director. Harriden brings nearly 20 years’ experience to the role, and has worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Clemenger BBDO’s experiential agency, Traffik, and most recently […]
Jack Morton has announced that Shelley Elkins has been named chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director. As chief creative officer, Elkins will join the agency’s executive leadership team and be responsible for steering its creative vision globally, which includes chairing Jack Morton’s Creative Council of senior […]
Temporary event accommodation supplier, Caboose & Co, provided a luxury 42-room temporary hotel for Cheltenham Festival racegoers from 12th-15thMarch 2019. Situated on Hunting Butts Farm, just 300 metres from Cheltenham Racecourses’ entrance, a pop-up hotel was run by Caboose & Co, responsible for unit provision, daily site management including a manned reception from 8am- 8pm, […]
Europe’s premier basketball club competition, EuroLeague Basketball, is taking the courtside experience to the streets of five major European destinations, following the launch of a five-week roadshow tour across Spain and Germany. Partnering with global roadshow experts Event Marketing Solutions (EMS) and experiential marketing agency IMG Live, the tour launched in Valencia last weekend […]
LabTech, owner of Camden Market, and Colliers International has created an innovative new approach to leasing the retail and F&B element of Hawley Wharf, the 580,000 sq ft mixed-use destination that is due to open in Camden this autumn. The programme, which will formally launch at an open house event in Hawley Wharf on April […]
Brand Experience agency, Wonder London, has announced the appointment of seven new hires to bolster the creative team – all of whom will be reporting directly into design director, David Crease. As Wonder looks to enhance their creative offering, the new appointments have been a big focus to kick off 2019. The hires include Tom Maxwell, […]
An extraordinary two-storey inverted home offering customers ‘a zero-gravity’ experience will open its doors at intu Lakeside this month. The Upside Down House UK is the second to launch in the UK, with more set to arrive this year as part of an expansion across the south east of England. Customers can walk on […]
Popcorn PR has been appointed by Hawaiian island inspired haircare brand Maui Moisture as its retained UK consumer PR agency following a competitive three-way pitch. Maui Moisture has brought Popcorn on board to implement an integrated PR, social media and influencer programme, utilising relevant seasonal peaks to generate authentic emotional brand connection with key audiences. […]
Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]
Little Tykes is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch one of its most playful campaigns to date. As the toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick […]
Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]
Bryan Martins and Matin MacDonald have been recruited to deliver sustainability-focused UK sales & marketing strategy Pioneering natural food company Wessanen – owner of Clipper Teas, Kallø, Whole Earth and Mrs Crimble’s – has bolstered its senior management team with the strategic appointments of both a new marketing & category director and sales director to head up […]
Telescope has appointed Kevin Brown as its UK managing director. With a background working with leading media companies and major brands on high impact campaigns in the US, in the past 18 months Telescope has already gained traction in the UK working with clients such as the BBC, Vodafone Global, Walkers Crisps, Formula E, the […]
Bright Partnerships created a global campaign that would support DHL’s objective, to be the logistics company for the world. DHL United.Delivered. was conceived to identify ways to harness DHL’s global presence in order to reach, celebrate and unite the millions of fans around the world not lucky enough to visit Old Trafford or to see […]
Exposure Analytics are launching Apex, an event technology system that will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Apex uses a stereoscopic camera to measure and count people in a space. It can be tailored to any event […]
The Worshipful Company of Marketors, also known as the Marketors’ Company has appointed Andrew Cross as the new Master for 2019. Andrew was installed as Master at the Company’s Installation ceremony on Thursday 30th January at Drapers’ Hall in London. Choosing ‘Optimism offers Opportunity’ as his theme for the year, Andrew’s leadership of The Marketors […]
Entries are now open for FMBE 2019, whilst the event has a new Well Being focus and a bigger platform for networking. What’s New This Year So, FMBE has announced this year’s categories . The entry is out three weeks earlier this year. Please do note, this allows more time at the beginning of the process, […]
The Marketing Store is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]
Grosvenor Europe has announced that Junkyard Golf Club, the leading crazy golf concept, has officially opened its 17,000 sq ft site in Liverpool One. The brand’s fifth site in the UK offers three unique nine-hole golf courses, each with its own distinct theme: Pablo, a ‘polluted paradise’, Gary, a ‘scrapyard disco’, and Bozo, a ‘dystopian […]
Global experience agency Imagination, has announced the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. Vivo, one of the world’s largest smartphone brands with over […]
Music legend and Liverpool icon Gerry Marsden MBE will take a Ferry ‘Cross The Mersey next month to officially launch RLB360, the city’s latest visitor attraction. Gerry, 76, a friend and contemporary of The Beatles who enjoyed world-wide fame in the 1960s with Gerry & The Pacemakers, will unlock the city icon giving visitors 360˚ […]
Imagination Park Technologies Inc, the company bringing augmented reality experiences to consumers and sports fans globally, has announced it is now a Microsoft Partner. “Imagination Park will utilize Microsoft Azure to power XenoHolographic, our cloud-based augmented reality platform, offering companies the ability to provide enhanced augmented reality experiences to customers on a global scale,” said Alen Paul Silverrstieen, […]
Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ – fan ambassadors, to welcome supporters to its games. This time, though, they will be delivering services at the soon to be opened new stadium, currently called the Tottenham Hotspur Stadium, until a naming rights deal is signed with […]
Global sales enablement leader Showpad, has launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as […]
Telescope, the global leader in audience engagement and social technology, has appointed Kevin Brown as its UK managing director. With a background working with leading media companies and major brands on high impact campaigns in the US, in the past 18 months Telescope has already gained traction in the UK working with clients such as […]
Absolute Radio is celebrating that ‘all great food starts with a pinch’ and paying homage to the humble fish and chip in a bespoke campaign with Maldon Sea Salt to find a chippy that stands head and shoulders above them all. The Hometime Chip Shop Tour with Maldon Salt will see presenters Bush and Ritchie travel […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get […]
Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of head of experiential and international operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]
A world-class audio-visual experience within the Clock Tower of Liverpool’s Royal Liver Building has been revealed, ahead of the new RLB360 visitor attraction’s official opening early next month. The immersive experience, backed by an original music score, is digitally-projected directly onto the walls of the historic clock tower within the 322ft Grade I-listed structure and […]
Liverpool One will be transported back millions of years – via the latest technology – when an augmented dinosaur hunt launches on 29 March for ten weeks. As part of this interactive game, visitors will have the chance to chase Raptors, follow Apatosauruses and hide from the mighty T.Rex, as part of a new Dinosaurs […]
Sloane Stanley has today announced that luxury sofa and bespoke furniture specialists, The Sofa & Chair Company, has opened an exclusive pop-up at 320 King’s Road. The pop-up calls upon established retail partners, from the King’s Road, to create new bespoke showrooms for visitors. Designed in collaboration with leading fabric houses including Designers Guild, Romo […]
Fast bowler Glenn McGrath is the latest sports personality to join forces with online financial trading broker ThinkMarkets to promote sport to disadvantaged young people and provide opportunities to a new generation of financial gurus. The launch of the Think 2020 programme will see McGrath, who represented Australia in 124 Test matches and took 563 wickets, […]
Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership positionwith global organisations that are seeking to become stronger and more competitive in […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency Elvis. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
Coinciding with its 85th anniversary, Turkish Airlines has unveiled a new brand identity, designed by global experience agency, Imagination. The news coincides with the full-service launch of the new Istanbul Airport, Turkish Airlines’ new hub and the single largest infrastructure project in Turkey’s history. In light of this historic step and considering the phenomenal growth […]
Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors chose their favourite picks from the latest Next items and were on […]
The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]
eXPD8 has consolidated its Field Marketing services by taking over the merchandising services currently provided to Tesco by Oakwood Distribution, one of its subsidiaries. This outsourcing confirms eXPD8’s position as the market-leader providing Field Marketing support in the entertainment sector, and further establishes itself across Grocery and other non-food categories. The move will double the size […]
Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment. The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus […]
The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices. Created by Alpro, ‘PBB’ will launch in London and Manchester on Plant […]